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SUMITCH

SUMITCH

スミッチ
Vendor
株式会社クジラテラス
It is an SDGs tap water purification kit. From Iwate, the largest charcoal producer in Japan. The power of oak charcoal, which has excellent adsorption power, makes the water mellow and delicious. The minerals of oak charcoal exude into natural alkaline ionized water.
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About the brand

It is an SDGs tap water purification kit. From Iwate, the largest charcoal producer in Japan. The power of oak charcoal, which has excellent adsorption power, makes the water mellow and delicious. The minerals of oak charcoal exude into natural alkaline ionized water.
1
Purified charcoal for tap water using oak charcoal with excellent adsorption. It has about three times the adsorption power of binchotan charcoal and removes chlorine and worrisome odors contained in tap water.
2
By exuding minerals from oak charcoal, the water is mellow and easy to drink. By using weakly alkaline ionized water, tea and coffee can be brewed more deliciously.
3
Since it is sterilized by boiling, it can be used immediately after opening. After use, it can be used as a secondary use as deodorizing charcoal, and finally it is recommended to stock up on disaster prevention as fuel in case of emergency.

More about the Brand Owner

株式会社クジラテラス

ⓇSUMITCH

Location: Kuji City, Iwate Prefecture Iwate Prefecture is the largest producer of charcoal in Japan, accounting for about 30% of Japan's total. While working on the utilization of local forest resources, I was impressed by the deliciousness of the water purified with oak charcoal. In 2021, we launched the Smitch business. Drinking good water also leads to eco-friendliness. We are proposing a new lifestyle of warm wisdom and innovation. With over 10,000 followers on Instagram, Smitch is quietly beginning to integrate into the lives of many.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Let's change the water, let's change the future"
Water is indispensable to our lives. Because we drink water every day, we want it to be safe, delicious, and environmentally friendly. Smitch was born from such a thought.
The name "SUMI" is based on the idea of "switching to a sustainable society with charcoal."
　
Neither plastic bottles nor water dispensers, a new choice
In recent years, the increase in single-use plastics and the environmental impact have become problems.
Water servers are also concerned about cost, space, and maintenance.
　
So we thought.
I think that oak charcoal purification, which can produce affordable and delicious water and contribute to forest circulation, is a suitable option for the current era.
　
Delicious, saving, eco-friendly. The Three Charms of Smitch
■ Delicious
Just put a smitch in tap water and let it sit for 8 hours.
It adsorbs chlorine and odors, and the minerals of oak charcoal dissolve into mellow alkaline water.
　
■ Savings
One piece can be used for about 1 month. Compared to PET bottles and water dispensers, the cost is lower.
You don't need any special equipment and you can get started right away.
　
■ Eco
Zero plastic waste. After use, it can be reused as a deodorant or as fuel for emergency stockpiling.
You can easily consider the environment in your life.
　
From small choices in life
Smitch is an item that is easy to incorporate into everyday life and leads to a reduction in environmental impact.
It's delicious, easy to continue, and good for the planet.
Such a choice will be the catalyst for changing the future.

What are we doing?

Delivering delicious water and eco-friendly food at an affordable price
The secret of the deliciousness of the water made with Sumich lies in the countless microscopic pores in oak charcoal.
　
These pores adsorb chlorine and other substances in tap water, removing odors and impurities.
Its adsorption power is said to be about three times that of binchotan charcoal.
In addition, minerals such as potassium, magnesium, and calcium contained in oak charcoal dissolve in water,
It prepares it into mellow alkaline ionized water derived from nature.
　
　
Environmentally and socially friendly choices
Sumich uses oak charcoal, which is born from the cycle of forest circulation, and contributes to forest conservation.
In addition, in the manufacturing process, we are working with employment support facilities to create a society where everyone can play an active role.
　
When you're done using it, don't waste it
After use, the smitch can be dried and reused as a deodorant or freshness preservator in the vegetable room.
Eventually, it can also be used as fuel for emergency stockpiling.
　
　
A small amount of charcoal creates delicious water and a sustainable future.
That's what Smitch is aiming for.

Commitment to the product

How do you use Smitch?
　
　
It is very easy to use.
All you have to do is fill a jug with tap water and add a lightly flushed smitch.
After 8 hours, the water is mellow and delicious.
　
Can be used at room temperature or in the refrigerator. You can enjoy it according to your lifestyle.
* Dedicated jug is sold separately.
　
Commitment to safety and quality
The raw material for Sumich, oak charcoal, is the only one in Japan that uses oak charcoal from a kiln that has won the Prime Minister's Award for charcoal production.
　
In addition, the cleanliness of the land in which it grew is very important, since the tree absorbs components in the soil.
For Sumich, we use only oak trees grown in Kuji City, Iwate Prefecture and the surrounding clean land.
　
Thorough hygiene management
Manufacturing is carried out at a dedicated factory dedicated to Smitch, which has obtained a license for the food manufacturing industry.
After being boiled and disinfected, it is manufactured and packaged under a strict hygiene management system to prevent odors and contamination.
　
Third-party analytical testing
Smitch has already undergone analytical testing by the Japan Food Research Laboratories.
It is a reliable product based on objective data on safety and quality.

Who are supporting us?

Smitch is supported by people who care about health, the environment and economy.
"I was relieved of the stress of throwing away plastic bottles."
・ "Tap water has become delicious water really easily!"
・ "I think the cost performance is good"
　
In particular, it has been highly evaluated by people who used to use water servers and PET bottles, and it has been well received, saying, "The cost is less than half of what it used to be, and you don't have to think about consuming water."
Even the child-rearing generation has commented, "My 10-year-old daughter also loves Smitch water, and it is the best because it is eco-friendly and economical," and it is used as a product that the whole family can enjoy. Also, from those who like to cook
・ "The rice has become mellow taste"
・ There is also an impression that "it is very easy to understand the change when it is made into tea, coffee, etc."
It is valued as a product that enhances the quality of life and makes daily meals and drinks more delicious.
　
In addition to long-established luxury hotel restaurants, we have received many inquiries from overseas, mainly in Taiwan, so we recommend it to gift shops, inns, and restaurants that have many inbound customers.
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