Tono Kaze no Oka

トオノ　カゼノオカ

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Invoice registration number

T5400001014945

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About the brand

As Japan's leading hop production area, we offer unique products such as aromatic craft beers and non-alcoholic hop sodas

A product lineup that preserves the worldview of folktales and legends passed down in Tono, such as 'Kappa no Maidoburoku' and 'Isekai Hisui,' allowing you to feel the stories

We offer a wide selection of snacks and processed products that make the most of local ingredients, such as leaf wasabi and hop frank, that pair well with alcohol

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Tono City in Iwate Prefecture is blessed with beautiful scenery throughout the four seasons, pure water, and fertile land, and has long been home to diverse food cultures and crafts. Until now, the true charm and stories behind Tono have been somewhat distant and only accessible to visitors to the area. Tono: Kaze no Oka wants people all across Japan to experience the essential charm of Tono in their daily lives, so we have decided to deliver wonderful items that live on the land.

At the core of the brand is a sincere attitude of "delivering truly good things straight through, without unnecessary embellishment." The ingredients carefully cultivated by the producers and the traditional techniques passed down through generations. We deliver them in a way that truly fits into our current lifestyle, while cherishing the feelings behind them.

Tono: What Kaze no Oka wants to realize is not just selling local products, but an experience where the moment you pick up your hands, the 'now' of Tono vividly unfolds. To serve as a bridge connecting cities and rural areas, past and future, and to cherishly pass on Tono's value to the next generation. That is the unchanging wish of Tono Kaze no Oka.

What are we doing?

We operate 'Roadside Station Tono Kaze-no-Oka' in Tono City, Iwate Prefecture, delivering the blessings of the land directly to our customers. While having a solid base as a roadside station, we value connecting Tono to people all over the country in its true form without compromising its essence.

To achieve this, we walk the community on our own feet, choosing only truly delicious and convincing things. For agricultural products, only those in season that benefit from Tono's harsh nature and accumulate the power of the earth are available. For processed products, we have thorough discussions with local makers, verifying not only freshness and quality but also "whether Tono's unique character is alive" with our own eyes and tongues.

This commitment is possible precisely because of the trust built with people who have loved and protected their communities through the roadside station. We do not just want to transport products; we want to quietly convey Tono's climate, culture, and the genuine attitude of our makers through the items we deliver.

Genuine craftsmanship made possible only because the roadside station is a warm place. Tono: Kaze no Oka does not overthink itself, but instead carefully considers a way to deliver that comfortably resonates with your current life, continuing to bring the winds of Tono into your daily lives.

Commitment to the product

All the products handled by Tono Kaze no Oka are masterpieces that embody the unique culture of Tono. Among them, we introduce three flagship products that symbolize the brand.

Hop Soda: Bringing the Scent of the Origin into Your Daily Life

Tono is the leading hop production area in Japan. This hop soda was developed by Tono Kaze-no-Oka to allow those who dislike alcohol to enjoy the rare "aroma" of hops or in everyday refreshing moments. This is a new sensation drink that maximizes the fresh and elegant aroma of freshly picked hops and pleasant bitterness.

Refreshing spicy flavor, Tono leaf wasabi dressing

This is an original dressing from Tono Kaze no Oka, luxuriously using fresh wasabi leaves from Tono. Its refreshing, sharp spiciness is a highlight, making it perfect not only for salads but also as a sauce for steak and carpaccio. The minimal flavor that brings out the natural flavors of the ingredients makes this a must-try for wasabi lovers.

Kappa Dance Doburoku: Traditional flavors that evoke the local climate

This doburoku is carefully brewed using 100% Tono-grown rice using traditional methods from Tono Kaze no Oka. It features a mellow and easy-to-drink finish, where the natural sweetness of rice, gentle acidity, and the refreshing aroma from fermentation are perfectly balanced. This bowl, named after the locally beloved "Kappa," offers a simple yet powerful flavor nurtured by Tono's natural environment. This is a product full of the charm of Tono Kaze no Oka, allowing you to enjoy traditional sake culture with a modern sensibility.

Who are supporting us?

Tono: The products from Kaze no Oka are chosen by people who want to choose something with a solid background in their daily lives. It is loved by people of all ages as a heartfelt gift for self-care or for someone special.

Moreover, it is relied upon not only by those interested in local food culture and handicrafts but also by those connected to Tono as a "proud taste of hometown." As a wholesaler, we are increasingly handling items in places that emphasize customer interaction, such as shops that carefully tell the story of their products, cafes that value local ingredients, and gift corners in department stores.

Those who pick it up have been very pleased with comments such as, "It doesn't have any unnecessary flavor, and the quality of the ingredients is gently conveyed," and "The moment you open it, you can feel the clear air of Tono." Tono: Kaze no Oka will continue to deliver Tono's "present" with sincerity and straightforwardness, so that we can live up to everyone's trust.

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