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SHINRYOKU

SHINRYOKU

シンリョク
Vendor
有限会社 新緑
"SHINRYOKU" is quietly developing original blended teas both domestically and internationally. Please enjoy the blend of carefully selected tea leaves woven by traditional techniques.
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Invoice registration number

T9310002002541

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About the brand

"SHINRYOKU" is quietly developing original blended teas both domestically and internationally. Please enjoy the blend of carefully selected tea leaves woven by traditional techniques.
1
It features blending techniques supervised by Japan tea sommeliers who have received high praise both domestically and internationally.
2
A diverse lineup that combines carefully selected tea leaves with Japanese and Western ingredients (herbal TCE).
3
Rare tea leaves that have cleared European standards, providing peace of mind and high quality at the same time.

More about the Brand Owner

小川孝行

OGAWA TAKAYUKI

As a Japan tea sommelier, Mr. Takayuki Ogawa is qualified by the Japan Tea Instructors Association and the Japanese Herb Association. Founded in 1975, he has led SHINRYOKU and has carefully selected the highest quality tea leaves using his unique blending technology to pursue new possibilities for Japan tea. He has won high praise both domestically and internationally, including the Gold Award at the 2012 and 2013 World Green Tea Contest and the Silver and Bronze Awards at the Japanese Tea Selection Paris 2019. Currently, he is involved in many brands of tea, including long-established restaurants, hotels, and votive teas in Japan and abroad.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Born in Nagasaki in 1975, SHINRYOKU began its journey as a specialty store that continues to pursue the essence of Japan tea. Since our founding, we have made it our mission to convey the wonders of tea, a traditional culture of Japan, both domestically and internationally.
As a Japan tea sommelier, Takayuki Ogawa carefully selects the highest quality tea leaves and creates new value with his unique blending technology. The fact that we have received international recognition, such as the Gold Medal at the 2012 and 2013 World Green Tea Contest and the Silver and Bronze Awards at the Japanese Tea Selection Paris 2019, is a testament to the quality we strive for.
We are particularly proud to be able to offer rare and valuable blended teas from Japan that have cleared Europe's strict pesticide residue standards "Eurofins". Meeting this standard is not easy, but our uncompromising attitude towards safety and quality is at the heart of our brand.
The possibilities of Japan tea are endless. While preserving tradition, we always create new value. That is the unchanging belief of our "fresh green". Through Japan tea, we want to convey Japan the four seasons, culture, and the spirit of "harmony" to people around the world - this desire is the driving force behind everything we do.

What are we doing?

At SHINRYOKU, we are committed to developing innovative blended teas that cater to modern lifestyles while cherishing the traditional charm of Japan tea. Our commitment lies not only in mixing tea leaves, but also in the art of "blending" = "combining, mixing" that brings out and harmonizes the individuality of each ingredient to the maximum.
Utilizing his expertise and experience as a certified instructor of the Japan Tea Instructors Association, a certified Japanese herb instructor by the Japanese Herb Association, and a certified tea education instructor by the Japan Tea Promotion Association, he has consistently paid attention to everything from the selection of tea leaves to the manufacturing method, and has received high praise both domestically and internationally.
In our product creation, we value creating new value while respecting Japan's traditional tea culture. For example, the original blend of Japan tea combined with ingredients such as yuzu, lemongrass, and rose is popular as a product that allows you to enjoy the "umami" and "aftertaste" of Japan tea from a new angle.
We are also actively engaged in the inheritance and development of tea culture, such as promoting Japan tea through lectures and media appearances, and planning and selling tea at long-established restaurants and tourist attractions. Our brand's mission is to continue to pursue new possibilities in Japan tea while valuing the balance between tradition and innovation.

Commitment to the product

Commitment to products
[Japan tea× lemongrass]
The refreshing aroma of lemongrass and the "umami" of Japan tea are perfectly harmonized, making this our signature blended tea. When you take a sip, the refreshing aroma of lemongrass spreads first, followed by the deep taste and aftertaste of Japan tea, turning your daily tea time into a special time. One of the attractions is the scent that rises from the moment you pour hot water, making it perfect for when you want to relax or change your mood.
【Japan tea× grapefruit】
This blend perfectly combines the refreshing aroma and acidity of Japan's representative citrus "yuzu" with the deep taste of green tea. The scent of yuzu has a nostalgic feel reminiscent of winter in Japan, but it also has a universal appeal that can be enjoyed throughout the year. Not only as a hot tea, but also as a cold tea, the yuzu flavor stands out and you can enjoy a refreshing aftertaste. As a cup that allows you to feel the four seasons of Japan, it has received high praise from customers in Japan and abroad.
[Japan × Rose]
The gorgeous aroma and taste of rose in your mouth harmonize perfectly with the delicacy of Japan tea, making it an elegant blend tea. The mellow aroma wafting from the moment you pick up the teacup will make you forget the hustle and soul of everyday life and invite you to a special time. The tea leaves are studded with rose petals, which are visually beautiful and make great gifts. It is especially loved by female customers as a cup that creates an elegant time during afternoon tea time or with loved ones.

Who are supporting us?

SHINRYOKU's products are supported by people in Japan and abroad who seek the taste and culture of authentic Japan tea. In particular, it is loved by customers of all ages, especially those in their 30s and 50s who value Japan's traditions but are looking for new value.
In Japan, it is handled by long-established restaurants, luxury hotels, select shops, etc., and has been evaluated as a store that offers "authentic Japan tea". In addition, it has received high praise from customers from overseas and Japan culture lovers living abroad as an authentic tea leaf that conveys the "taste of Japan".
In particular, it has gained the trust of health-conscious people and professionals who are particular about quality. The feedback from our customers, such as "I can drink it with peace of mind" and "I can feel the taste of real tea," is a great encouragement for us.
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