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Eleph＆Friends

Eleph＆Friends

エレフ＆フレンズ
Vendor
有限会社AIZEN
The foldable bag with the "Sakura Ear Cat" design is designed to store the bag in a charm (stuffed animal). This will lead to support for "local cat activities".

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T8011002020341

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About the brand

The foldable bag with the "Sakura Ear Cat" design is designed to store the bag in a charm (stuffed animal). This will lead to support for "local cat activities".
1
Eleph & Friends is a lifestyle brand from Japan that was born to support animals, including local cats.
2
The cat drawn as an original Japanese character is a design of "Sakura eared cat".
3
I sincerely hope that having an "Elef" bag will lead to a message to "community cat activities" and "support for endangered species".

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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Every single person of the local cat "Bui""
Author: Keisuke Kuriyama
　
I'm a local cat. Male pheasant tiger.
I don't have a name, but I am called by various names by people in the city.
Me, Chi, Tora, Sima-chan、...... None of them feel right,
If you are called, you will greet everyone with a tail.
　
A while ago, I was taken to a veterinary hospital by a shelter cat activist.
After neutering and cutting his ears, he was often called "bui".
The ears are cut in the shape of a "V", so I like it quite a bit.
Some people call it "peace," but I don't hate that either.
There are many other "bui" in this city.
All of them are local cats who had their ears cut at the hospital.
When they are called "bui", they may all reply to each other.
　
　
Cats like us who live in the city seem to be a nuisance to people.
If you leave the drawings that have not been cut off, more and more kittens will be born.
The kitten will eventually give birth to another kitten, and the city will be flooded with cats.
Some cats have a weak body and are prone to illness.
Such cats are susceptible to infectious diseases, and when they get sick,
I often get depressed by someone, so I sometimes have to be taken to the health center.
Just because you have your ears cut doesn't mean that anyone will be kind to you.
　
You can be taken to a foster parent search meeting.
Most of them are kittens that have not been sold at the bet shop.
Even so, I heard that they often return here because they can't find a foster family.
The fact that local cats like us were taken to a foster family search meeting
Hardly any, and everyone will live here forever.
　
Cat lovers have food everywhere.
I'm happy, but it seems to be a big nuisance for people.
If you leave it as it is, bacteria may be generated.
rotten, crows and flies pecked,
It can cause parasites and infections.

What are we doing?

Food that is not crunchy spoils quickly in the summer and emits a foul smell.
There are a lot of people who pass by with their noses pinched.
　
Because it takes up a lot of space, there are few toilets, such as someone's garden or roadside.
You've got to do something somewhere.
Then the smell gets worse and we are treated as more villains.
　
Even though we were born and live here, we are yelled at and angry.
Some people try to kick it, so I can't do it.
　
　
The short-haired cat in the house across the street is always looking at us through the window.
I wonder how it feels.
　
Is it "I wish I could run around in a wide area" or "I feel sorry for the house".
A cat that used to live in the house,
He said, "Once I know the outside world, I don't want to go back to my house."
"Because the house is small?" When I asked,
"That's part of it, but it's because the owner who suddenly becomes unkind will be angry."
　
The owner brought me to this city, far away from home.
It seems to have been left as it is.
　
The cat I lived with was also left behind in another city before I arrived in this city.
I still don't know why he did that.
I had a sad face, "I wonder if they hate me."
　
　
The cat also had his ears cut.
Because I was gently hugged by the sister of a shelter cat activist,
He hoped that he might be able to live with people again.
　
Unfortunately, it didn't work out that way, but I hope you live happily here.
He happily told me that he was stroked.
When I said, "You're a fine community cat now," he was a little embarrassed.

Commitment to the product

It seems that the number of people in this country is decreasing.
The number of cats in this city is increasing rapidly,
Competition for food has increased, and toilets have become everywhere in the city.
The whole city smelled worse than before.
　
There are definitely many cats that have not cut their ears, and their skin is sagging.
There are a lot of kittens with eyes and snails.
Come to think of it, the number of crows has also increased.
　
　
We're wild creatures by nature.
You get used to any environment, but people don't seem to be able to do that.
　
When the city gets dirty or the cat at home gets sick, they treat us as criminals.
And sometimes they kill the cats in the city so that they don't increase.
Some of my friends were taken away and never returned.
For people, we are unwanted.
Even if there are more people, they won't kill anyone.
It's supposed to be the same for cats.
　
So, in order to prevent that from happening, we operated on both males and females.
We have to make sure that there are no more cats in this city.
　
　
Of course, we need the support of the community and shelter cat activists.
I guess it's about managing life.
　
I can't be someone's cat, but if there are more people in the community who manage our lives,
We can live in this city for a long time.
　
If someone calls you "Bui" and all the cats in the city start responding,
I'm sure it will be a safe city for us and for people.
　
We're not stray cats.
It is a local cat with cut ears and lives with people in this city.
I was born in this city, so I want to live in this city.
　
In order to make this city our "hometown",
They understand us,
We need the power of people.
　
-------------------------------------------------
Illustration：Dean Aizawa

Who are supporting us?

■About design
・Charms (stuffed animals), printed patterns, etc., are all Japanese aujina. Cat charms feature a "regional cat" design.
■Print pattern
・In the "cute pattern for everyday life", the ear marks of "community cats" and "Eleph" gos are subtly placed to represent the symbiosis of "people" and "community cats".
■Material
・Made of polyester from recycled plastic bottles, it is wrinkle-resistant and firm even when folded.
・Digital printing focuses on the smoothness and feel of the color scheme.
■Accessories
・The zipper puller is made of large rubber with the Eleff logo and can be lowered to the bag as an accessory with a hook called a "carabiner".
　
[Major business partners]
Barneys Japan Co., Ltd., BEAMS Co., Ltd., Jupiter Shop Channel Co., Ltd., Wholesale to famous department stores, others, and collaboration with brand labels
　
[Collaborators]
"The Monologue of the Local Cat 'Bui'" : Writer Keisuke Kuriyama
Illustration by Dean Aizawa
Graphic Design : 88design. Inc Koji Yoneda
Co., Ltd. Y+L Projects
East Hemp Co., Ltd.
Japan Society for the Protection of Animals
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