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Be proof

Be proof

ビープルーフ
Vendor
株式会社コネクト
Be proof, a hat brand that combines outdoor functionality with urban design. We propose a product that is water-repellent and breathable, making it comfortable to wear both in everyday life and in nature.

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T9290001061814

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About the brand

Be proof, a hat brand that combines outdoor functionality with urban design. We propose a product that is water-repellent and breathable, making it comfortable to wear both in everyday life and in nature.
1
Water repellency: A blend of 60% cotton and 40% nylon based on Rokuyong fabric with a water-repellent finish. It repels light rain and dirt, and combines functionality and texture.
2
Flame retardant materials: Models made of flame retardant materials suitable for bonfires and camping scenes are also available. It is resistant to sparks and is safe for outdoor enthusiasts.
3
Minimalist and urban design: The simple design with minimal waste blends in with nature and the city. It is also unisex and easy to use.

More about the Brand Owner

結城

ユウキ

19 years of experience in the hat industry / Likes camping
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Be proof is a hat brand launched by Connect Co., Ltd. We have been involved in the apparel OEM business for many years, and we have come to think that we want to make products that can deliver our thoughts and commitments more directly, making use of the material selection and sewing skills we have cultivated at the manufacturing site. Therefore, we launched Be proof as an in-house project.
The brand name means "proof = proof, prevent", and it is a desire to propose a "hat tool" that allows you to spend your days comfortably regardless of the weather or environment.
　
　
　

What are we doing?

I realized, "Wouldn't it be nice to have more functional hats that fit in with the city and nature?"
Outdoor hats are difficult to adapt to for town use even if they are highly functional, and on the contrary, hats with high fashion are weak in terms of functionality. I thought it would be possible to create a hat that would fill in the middle, blending naturally into everyday coordination, while also having practicality such as water repellency, flame retardant, and breathability.
　
　

Commitment to the product

Be proof offers three series specializing in functionality.
　
The "Water Repellent Series" is made of cotton nylon fabric with a water-repellent finish, the "Flame Retardant Series" is safe for bonfires and outdoor scenes, and the "Cold Protection Series" emphasizes warmth with padding and eco-fur. We propose hats that combine functionality and comfort that can be selected according to the occasion.

Who are supporting us?

　
　
Be proof develops hats that specialize in functionality such as water repellency, flame retardant, and cold protection. It has a simple design that blends in with both the city and the outdoors, and can be proposed to a wide range of people regardless of gender or age. The material is cotton nylon and flame-retardant fabric, which is both functional and comfortable. We have a wide range of versatile items that are easy to deploy at select shops, outdoor specialty stores, and department stores.
Traditional crafts, Kurume Kasuri brand [NANAME.] We will also develop a collaboration model with tourist spots and regional dissemination shops. This lineup combines functionality and regionality to make new proposals.
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