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CLASS EARTH

CLASS EARTH

クラスアース
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CLASS EARTH株式会社
Leaving a sustainable future for children We provide learning about biodiversity conservation and conduct business activities. Company with B Corporation certification (B corp certification)

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About the brand

Leaving a sustainable future for children We provide learning about biodiversity conservation and conduct business activities. Company with B Corporation certification (B corp certification)
1
Nature Positive
2
Satochi Satoyama
3
B Corporation Certification (B corp Certification)
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Sustainability is an obligation imposed on us as human beings. The earth's resource shortages, which have deteriorated rapidly since the Industrial Revolution, are largely due to man-made disasters caused by humans, not by any other living creatures. Possessed with the only intelligence capable of inquiry, we must act toward the realization of a sustainable society throughout our lives. But can you continue to act until you die without positive emotions such as fun, beauty, and glamour?
　
Sustainability, which cannot be promoted without ethics, should be a noble act. In order to ensure that the earth's resources, such as forests, rivers, and oceans, as well as the flora and fauna, which have billions of years of evolutionary history, continue to exist in a beautiful form forever, CLASS EARTH wants to sublimate sustainability into an act of aspiration.
　
　

What are we doing?

Japan tea is one of the cultures that Japan is proud of. Currently, among Japan teas, there are teas with only a few producers left, and teas that are on the verge of extinction due to changes in the production environment. Endangered species can tell us the opportunity to change our behavior by knowing why they are at risk now. Through endangered tea, we will learn about social issues in Japan's agriculture and think together to solve them.
　
The package of this "Endangered Tea" is made of bonsai art "Kengo Bonsai Gallery". Bonsai, which can live beautifully for 1,000 years with human care, is recognized all over the world for its high value. Sustainable art, which is a proof of the symbiosis between humans and nature, contains a wish for the survival and prosperity of endangered tea.
　
A portion of the proceeds will be donated to WWF JapanEndangered tea, and 100 yen will be donated to WWF Japan for each purchase of one item. WWF is an environmental conservation organization active in more than 100 countries and was founded in Switzerland in 1961. Aiming for a future where people and nature can live in harmony, we are promoting the realization of a sustainable society. In order to restore the richness of biodiversity, which is rapidly being lost, and to realize a decarbonized society to prevent global warming, we are conserving rare wildlife and promoting sustainable production and consumption.
　
　

Commitment to the product

Three types of endangered teas, "Kama-fried bancha", "Batabata-tea", and "Ishizuchi black tea", are assorted and wrapped in beautiful FSC-certified Japanese paper. You can enjoy the mellow flavor that varies depending on the production area and manufacturing method. Why don't you spend a luxurious time with beautiful and delicious tea and think about the need to pass on the nature and traditional culture of various parts of Japan to the future?

Who are supporting us?

Luxury Hotels, Sustainable Restaurants, Sustainable Select Shops
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