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Ry Tokyo

Ry Tokyo

ライトーキョー
Vendor
Ry株式会社
"Healthcare × Culture" A healthcare brand from a pharmacist.
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T2010001218571

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About the brand

"Healthcare × Culture" A healthcare brand from a pharmacist.
1
Utilizing the knowledge of the founder, who is a pharmacist, we eliminate all unnecessary ingredients such as decorations. A product that carefully selects only the ingredients you really need.
2
In addition to conveying what essential care is built up from daily lifestyle habits, we proposed a new value of Healthcare × Culture.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Modern healthcare information is full of science-like language that fuels expectations and vague expressions that say "it's not a lie, but it's not right either."
In the first place, health care products such as cosmetics and supplements are not on the playing field to talk about their effects like pharmaceuticals.
Nevertheless, there are many expressions and products that appear to have a scientific basis.
There
・Industry structure that forces you to do so
・Consumer psychology for science
There is a complex background.
That's why we launched Ry TOKYO with the hope that we can disseminate accurate information as an expert and support self-care so that consumers are not swayed by such information.
Essentially, I believe that healthcare products other than pharmaceuticals should be evaluated in a place that is not a scientific arena on the premise that safety and quality are guaranteed.
What is important is the unscientific added value of coolness, fun, convenience, palatability, and fantasy.
Because,
"We shouldn't compete with science when there is no basis."
Because.
With this in mind, we propose a new appeal called Healthcare × Culture.

What are we doing?

Utilizing the knowledge of pharmacists, we develop simple and safe products that leave only the elements that are really necessary.
In addition, to prevent consumers from being swayed by misinformation, we are disseminating essential healthcare concepts through Note.
In addition, through apparel and video production in collaboration with artists, the development of original soft vinyl characters, and the issuance of ZINEs, the world view of Healthcare × Culture is expressed.
　
Background of Product Development
　
　
　
-Why white petroleum jelly-
　
We chose white petroleum jelly for a clear reason.
There are two basics of skin care: moisturizing and protecting.
　
There are various options for products with "moisturizing" functions, such as lotions, serums, and emulsions. On the other hand, products whose main purpose is "protection" are mainly oil-based products.
　
When launching a brand, if you start with one product, what can reliably take on the role of "protection", which is the basic element of skin care?
When I thought about it, the answer was clear.
　
Among the ingredients (oils) that protect the skin, white petroleum jelly is very stable and hypoallergenic.
　
Since it is used on a daily basis in medical settings, it is a very familiar ingredient for pharmacists, and in fact, white petroleum jelly is also listed in the treatment guidelines for atopic dermatitis, and is also used by people with very sensitive skin.
　
In other words, it can be used regardless of skin type, has a wide range of uses, and is extremely useful.
In that respect, our choice was white petroleum jelly.

Commitment to the product

TAKINO TUBE
A multi-use product that specializes in "protecting and conditioning" the skin.
It can be used in a variety of situations, from everyday life to sports, outdoor activities, and childcare.
　
Ingredients: White Vaseline
Contents: 20g / piece
Packaging: 1 bottle / carton
Country of origin: Japan
　
Using Japan's unique purification technology, we use high-purity white petroleum jelly that has been removed from impurities to the limit.
General petroleum jelly is also safe, but it is also hypoallergenic and can be used on babies, sensitive skin, and the whole body, including the lips and eye area.
It is characterized by a smooth feel that is not sticky.
　
　
Uses
　
◻︎Prevention and protection
・Prevention of friction and dryness caused by sports
・Prevention of skin irritation caused by pollen and metal
・Prevention of rough skin after shaving and hair removal
・Prevention of diaper rash in babies
・Prevention of dryness and cracks in knees, elbows, and heels
　
◻︎Aftercare
・Care after minor wounds, burns, and sunburn
・Skin protection and recovery support after TATTOO treatment
・Care for rough skin and damaged areas
　
◻︎Other ways to use
・Hair styling (creating a wet texture)
・Mix it with your on-hand cream or emulsion to boost moisturizing power
　
　

Who are supporting us?

Target audience
　
Those who are health-conscious, particular about what they use in their daily lives, and interested in art and culture.
　
Supported demographic
　
The product itself is designed to be used regardless of age or gender, so it is actually used by a wide range of people, from active people who do muscle training, running, martial arts, etc., to babies, the elderly, and people with sensitive skin.
　
Currently, it is sold at cafes, personal gyms, dispensing pharmacies, etc., and people who have actually used it are often surprised by the fact that it is smooth even though it is Vaseline, and it is highly praised for its good feel.
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