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LULUNA

It's simple, but it's full of a lot of commitment. We want to be a brand that is chosen by people who have such values.

3,387

Followers

LULUNA

ルルーナ

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株式会社外池酒造店

It's simple, but it's full of a lot of commitment. We want to be a brand that is chosen by people who have such values.

3,387

Followers

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About the brand

It's simple, but it's full of a lot of commitment. We want to be a brand that is chosen by people who have such values.

Inspired by the soil that nurtures plants, it was born as a brand to "care from the foundation".

Because there are a huge number of raw materials, it is important to be able to "believe" that they are really good. In accordance with these standards, we use fermented raw materials and state-of-the-art stem cell extracts.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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~Responding to that commitment~

It's simple, but it's full of a lot of commitment.

We want to be a brand that is chosen by people who have such values.

I want to live surrounded by the things I love. I want to make a choice based on whether my heart moves, not advertising. We would like to be selected by people who have such a "commitment".

In order to be a brand that "you want to keep nearby" as an item that is closely related to your life while responding to the problems of the skin, hair, and body as a function, we have developed not only the formula, but also the container and design.

What are we doing?

~Foundation Care~

Flowers, trees, vegetables and fruits.

We know from experience that good soil grows good food.

LULUNA was inspired by this and was born as a brand to "care for the foundation" of the body, skin, and hair.

~Keep the criteria for connoisseurship simple~

Don't be swept away by trends, make the best choice at the time.

Because there are a huge number of raw materials, it is "believable" that they are good.

Keep the criteria for material connoisseurship simple.

~Valuing tradition~

For example, fermented raw materials.

Fermentation, a traditional Japan technology, has infinite possibilities that cannot be created by synthesis.

What living microorganisms create opens up new possibilities.

Such a "tradition" that has been passed down for a long time is made into a product.

~High quality~

With the desire to deliver products that can be trusted, we have selected manufacturing facilities that we have identified ourselves, including group companies that have been manufacturing pharmaceuticals, health foods, and cosmetics for a long time.

We want people to be convinced and pick it up, so we are particular about the environment in which we make our products.

Commitment to the product

Moisture Shampoo &Conditioner

Moisture Shampoo ＆ Conditioner

Rakuten Review Rating 4.57 (as of 24.03.29)

▶ Moisture Shampoo

Collagen and placenta, which have been reduced in molecular weight by fermentation, as well as human hair root cell acclimatization culture medium, EGF, FGF, and KGF, moisturize the scalp and care for thin and hardened skin. Based on the concept that the foundation that supports the hair is the skin, we aim for a plump and soft scalp.

▶ Moisture Conditioner

Fermented figs and swallow's nests, as well as oils such as argan, shea butter, and olive fruit moisturize and shine the hair. A dense cream containing moisturizing ingredients and oils keeps your hair beautiful.

Who are supporting us?

It is purchased by men and women in their late 30s to mid-40s. It is developed as a unisex brand, and in fact, 3~4% of its customers are men.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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