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TONITO

We upcycle discarded second-hand clothes into products that are close to our daily lives.

〜1,000

Followers

TONITO

トニト

Vendor

株式会社東谷商店

We upcycle discarded second-hand clothes into products that are close to our daily lives.

〜1,000

Followers

All products

About the brand

We upcycle discarded second-hand clothes into products that are close to our daily lives.

There are products made from clothing that would otherwise be discarded in old clothes in Japan, but TONINO's aim is to make products with a high recycling rate for materials or products.

We are engaged in activities that emphasize traceability, such as appropriate display of the recycling rate of products.

TONINTO uses color coding and makes use of the color of the clothes without dyeing them, and produces them in the original color scheme.

More about the Brand Owner

東谷正隆

MASATAKA HIGASHITANI

In Izumisano City, Osaka, we have been running a late textile business that has been going on for more than 60 years since my grandfather's generation. It is mainly the reuse and recycling of domestic used clothes, but in the process of sorting out discarded clothing, which is increasing year by year, we want to preserve products as a form of waste using used clothes as raw materials, and we wonder if domestic used clothes can be used as a resource. I keep that passion in mind every day as I work on my job. I like to see various factories and production sites, and I listen to the difficulties of the work there, and while learning from them, I am also taking on the challenge of making domestically produced products.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Currently, mass production and mass disposal are regarded as problems everywhere in the world.

Discarded clothing is mainly disposed of in Japan, purchased at stores, and collected at stores, but in most cases, the future is uncertain, such as how it is reused and recycled.

And in fact, the overwhelming majority of clothing is not reused.

And although the words "recycling" and "sustainable" are flying around, the site and current situation are still unknown. We launched the brand with the hope of raising awareness of the current situation of discarded clothing through the field and reducing the amount of discarded clothing.

Clothing is as important to life as food. Aiming to spread awareness among more people,

It is difficult for one company to solve the problem, but I hope to solve this problem as much as possible by collaborating with people in various industries.

We aim to develop value-added materials and products using discarded clothing as raw materials, and to promote recycling and recycling.

What are we doing?

Isn't it possible to use discarded clothing as a raw material? However, not everything can be recycled. When we thought about what we could do with it, we started by reusing WOOL material, which is a single material.

However, since it was mainly in the field, how did the discarded sweaters become yarn? Are there different ways of recycling depending on the material? I started from a state of complete ignorance.

We started by doing a lot of research, and through the process of prototyping through connections with various people, we were able to complete each product.

In this brand"We handle all production from raw materials ~ products in-house. "

We do everything from raw material procurement to color sorting. From there, each process is outsourced. We visit the site one by one, discuss it thoroughly with the person in charge, and manufacture things.

As much as possible in terms of materialsHow to make the most of the characteristics of the material while increasing the recycling rate、

We aim to create products that are conscious of balance.

Another important element of this brand is that weaving and sewing are currently outsourced to welfare facilities.

There is a desire to do all the production background in Japan, especially"Hand-weaving"It was very difficult and difficult in Japan, but I happened to have a good encounter and was able to commercialize it.

Commitment to the product

①BLANKET RUG

RUG is the one that we have been particularly particular about producing. With a recycled wool rate of 70% and a ratio of virgin wool of 30%, the recycling rate is as high as possible, and by blending virgin wool, the yarn is made to be firm. One of the characteristics of wool is that it contains a little water, so it has effects such as deodorizing, insect repellent, absorbing moisture, flameproofing, and not raising house dust. The soft RUG with less tingling is safe for pets and small children.

In addition, since it can be folded and carried, it can be used outdoors such as glamping and staying in the car

Yes, you can.

②FELT POT TOTE

By color-coding miscellaneous clothing and making it felt, the fabric becomes a material with a strong presence.

The surface is dotted with threads and materials of various colorsSo it's a fun product to look at.

BEST OF ALL, IT'S LIGHTWEIGHT AND DOESN'T FEEL AS MUCH AS IT LOOKS.

Basically, it is used indoors. You can put small items, and if it is the largest size, you can put bags, clothes, miscellaneous goods...

It is also convenient to carry, so you can use it as a BAG.

* Miscellaneous means a mixture of various materials.

③ SMALL RUG

It is difficult to achieve this in JapanIt will be a hand-woven product.

It is a popular product with high quality.

The size is 30×45 cm, which is easy to use, and it can be laid on a shelf as an interior.

It is also a cute size for pets.

Taking advantage of the characteristics of wool, such as deodorization, breathability, and heat retention, it is also recommended for chair mats. The fabric uses ramie (hemp) for the warp, so it has a slightly firm texture.

Who are supporting us?

There are many inquiries from eco-conscious and environment-conscious people, and it has a wide range of living rooms, miscellaneous goods, fashion, cafes, outdoor activities, etc., and the simple design makes it easy to fit into any store.

We also receive inquiries from interior designs, apparel brands, hotels, etc.

Customers who actually picked it up and saw it couldn't believe that such a high-quality product could be made from discarded clothing! And the surprising opinion was 100%.

Some of our customers were very happy to hear that using the product increased their awareness of environmentally friendly living.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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TONITO

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About the brand

More about the Brand Owner

東谷 正隆

MASATAKA HIGASHITANI

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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東谷正隆