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kerata

kerata

ケラッタ
Vendor
ケラッタ株式会社
We want to be a partner who is close to you and your family. A baby and maternity brand that enriches every day with babies and focuses on the reality of moms and dads.
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T9100003004500

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About the brand

We want to be a partner who is close to you and your family. A baby and maternity brand that enriches every day with babies and focuses on the reality of moms and dads.
1
The motto of Keratta's manufacturing is "empathy". We understand the worries of moms and dads and deliver "what they want now for childcare".
2
Tactile, functional, and mind-tickling design. Because it is something that babies wear, we pay attention to the details of the materials and specifications.
3
We value affordability that anyone can afford, and pursue safe, secure, and comfortable products that are required for daily childcare.

More about the Brand Owner

ケラッタ株式会社

代表取締役社長 CEO 下村 祐貴子

Founded in 2016, joined the brand in September 2022 to MOON-X Co., Ltd. The head office is located on the 5th floor of Sagawa Express in Shiojiri City, Nagano Prefecture. For me, childbirth was the best experience of my life, but at the same time, I was always hesitant to raise my child. Many moms and dads may have similar thoughts, such as "Is this kind of parenting okay?" and "Am I doing the best thing for my child?" At such times, you can take a walk with a carrier that you can use with peace of mind, sleep together on comfortable bedding, or make something together and play with it. I believe that the moment you come into contact with your child and extend a helping hand to them, having something wonderful by your side can make child-rearing and nursing care even more different. We would like to continue to be a brand that contributes to society by being close to the thoughts of mothers and fathers who are raising children, and by engaging in dialogue with customers who use Keratta in order to deliver "what they want now, not what they want, not what they yearn for."
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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For your precious family. Staying close to you from manufacturing
　
Keratta started in 2016 as Yamabikoya (the predecessor of Keratta). With the mission of "reliable manufacturing made from the customer's point of view," we have been striving to create products centered on childcare with the desire to lighten the burden on busy mothers and fathers every day.
We want to be a partner that supports child-rearing. We will continue to deliver products that are close to you and your family with all our heart.
　
　

What are we doing?

We want to look at the "real" life there
　
Child-rearing, caregiving, and pet care. If we could lighten the daily support of our loved ones even a little. With that in mind, we make things every day.
Keratta is a brand that was born to support child-rearing, but now it goes beyond that framework and produces a variety of products that support daily life. We don't aim for a brand that we admire. We hope that all those in need will receive Keratta products.
　
　
Triple winner of the major EC mall award, established as a baby brand
　
In 2024, it won the "Rakuten Shop of the Year 2024 Baby and Maternity Genre Award", the "Amazon.co.jp Marketplace Award 2024 Category Award in the Baby and Pet Category", and the "Yahoo! Shopping Best Store of the Year 2024 2nd Place in the Baby, Kids, and Maternity Category" in Japan Japan. We were able to achieve a triple award (as of January 2024) at the only EC mall as a baby brand. Currently, the products are sold at official online stores and nationwide chain stores that serve as physical stores, and people all over the country are using the products as a more familiar presence.
　
Sustainability activities "for those who really need it". Commonly known as "Kera Hagu"
　
In 2023, we launched the "Keratta Nurture Project" (commonly known as Kera Hagu). In cooperation with the government and NPOs, we are carrying out activities to deliver products that are no longer available for sale due to specification changes to those who need support. Because our starting point is "a partner who protects precious lives," we want to continue to be a baby brand that is needed. With this in mind, we are actively engaged in sustainable activities.
　
　

Commitment to the product

Because it is safe, secure, and comfortable, every day is enriched
　
"Always manufacture from the customer's point of view"
At Keratte, we value the voice of our customers above all else. We read all the reviews we receive from the customer service center and sales sites every day. This is because we believe that actively incorporating the opinions of our customers will lead to "products that are truly needed."
　
The joy of touching. Carefully selected Ibru series
　
"IBUL", which is designed with the motif of bedding "Ibru" that originated in Korea, is a gauze series that represents Keratta. With a soft and gentle texture, it delicately and softly wraps the baby's skin. We deliver a wide range of products, from long-selling sleepers to swaddles, bath towels, bathing gauze and gauze kettles, with a focus on not only materials, but also functionality and design.
　
　
　

Who are supporting us?

To everyone who faces child-rearing
　
Starting with pregnant women who are about to give birth, it is supported by the child-rearing generation involved in childcare.
In particular, it is highly appreciated by new mothers and fathers who are anxious and worried about raising a child for the first time.
In addition to online sales, in-store sales have started from 2024. In the same year, sales began overseas (China and South Korea), and we are strengthening our global expansion so that customers around the world can support our products.
　
　
　
　
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