We want to look at the "real" life there
Child-rearing, caregiving, and pet care. If we could lighten the daily support of our loved ones even a little. With that in mind, we make things every day.
Keratta is a brand that was born to support child-rearing, but now it goes beyond that framework and produces a variety of products that support daily life. We don't aim for a brand that we admire. We hope that all those in need will receive Keratta products.
Triple winner of the major EC mall award, established as a baby brand
In 2024, it won the "Rakuten Shop of the Year 2024 Baby and Maternity Genre Award", the "Amazon.co.jp Marketplace Award 2024 Category Award in the Baby and Pet Category", and the "Yahoo! Shopping Best Store of the Year 2024 2nd Place in the Baby, Kids, and Maternity Category" in Japan Japan. We were able to achieve a triple award (as of January 2024) at the only EC mall as a baby brand. Currently, the products are sold at official online stores and nationwide chain stores that serve as physical stores, and people all over the country are using the products as a more familiar presence.
Sustainability activities "for those who really need it". Commonly known as "Kera Hagu"
In 2023, we launched the "Keratta Nurture Project" (commonly known as Kera Hagu). In cooperation with the government and NPOs, we are carrying out activities to deliver products that are no longer available for sale due to specification changes to those who need support. Because our starting point is "a partner who protects precious lives," we want to continue to be a baby brand that is needed. With this in mind, we are actively engaged in sustainable activities.