Digista

デジスタ
Vendor
株式会社CoLabMix
Digital promotional goods that allow you to create AR production of your company's character and provide benefits just by holding your smartphone.
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T2011401022340

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About the brand

Digital promotional goods that allow you to create AR production of your company's character and provide benefits just by holding your smartphone.
1
Just hold your smartphone over your smartphone to create AR of your original characters and provide benefits. A sales promotion tool that increases purchase motivation with flexible planning and design tailored to products and sales floors.
2
Characters can be developed according to products and brands, and sales promotion can be linked to the creation of a world view. A digital card that differentiates the sales floor and improves the value of the experience.

More about the Brand Owner

株式会社CoLabMix

コラボミックス

CoLabMix Co., Ltd. is a company that is committed to creating new purchasing experiences using characters and directing, with its strength in experience design that integrates digital and entertainment. With our planning capabilities that cross real and digital, we are developing initiatives to expand product value and promote fan conversion, and to enhance the attractiveness of sales floors and brands. Utilizing the expressive and planning skills cultivated in the entertainment field, we are focusing on creating a system that stimulates the desire to purchase.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason we started "Digista Card" was because we wanted to somehow solve the problems that we often hear at goods and events, such as "I want to connect with fans more," "The goods I made are not talked about," and "I'm afraid of inventory risk." Even though we had a lot of excitement at events, live performances, exhibitions, etc., it became quiet after it was over... I have witnessed such "wastefulness" many times.
 
So, I thought, "Can I deliver a more exciting experience with just one card?" Using AR technology, you can expand digital productions and benefits from a single card, and share on social media will naturally be born. Moreover, since you can start with a small number of cards, inventory risk is minimized. This should make both the person who makes the goods and the fans who receive them happy! I was excited to launch the brand.
 
What we are aiming for is not only "goods = things", but also "goods = experiences" to bring fans and brands, creators and customers closer together. The card will allow us to continue to connect on LINE and SNS after the event, and add benefits later... We want to deliver such "continued fun" to more people more casually. Through Digista Cards, we would like to expand such a new form of communication that makes everyone want to meet again and experience it again.

What are we doing?

Digista Card is developing a new kind of experiential card that utilizes AR technology, based on the concept of "delivering an experience that you want to share with a single card." What we value is not just goods, but the "experience" begins from the moment you receive it. Just by scanning the QR code on the card with your smartphone, WebAR will start without the need for an app, and a 3D acrylic stand of the character will appear, video and audio will be played, and you can take photos with an original photo frame.
 
In order to realize this mechanism, we focused on a UI that can be completed in as little as 3 taps up to the → post to → the "Holding Up". In order to naturally create sharing on social media, we also designed a conductor that allows you to post photos and videos as they are. In addition, you can add bonus data later even after the card is distributed, so you can continue to have contact with fans even after the event.
 
In product manufacturing, we carefully manufacture each piece at a partner factory in Japan, and we also support individual processing of QR and secret codes. Since it is possible to start small with a minimum of 50 sheets, it is perfect for test introduction and small-scale events while reducing inventory risk. In addition, using the LINE linkage option, you can also realize continuous communication design, such as adding friends to the official LINE account and distributing stamps from the card experience.
 
Based on the three mechanisms of "topicalization," "monetization," and "continuity," we will transform goods and events from "temporary to lasting experiences." That is what we at Digista Card are committed to.

Commitment to the product

All Digista Card products value the fact that "excitement begins the moment you pick it up." For example, our flagship product, the "Digital Acrylic Stand," allows you to enjoy a 3D production that looks like a real acrylic stand standing in front of you just by holding the card design over your smartphone. Since your favorite characters and original illustrations appear three-dimensionally, fans are very popular, saying, "It's a new form of Oshikatsu!" and "You can take pictures with your favorite in your room or anywhere."
 
Another popular type is the "Acrylic Stand + Video" type. This one can be played with videos and audio overlaid on the back of the acrylic stand, so you can create a special feeling such as character lines, live videos, and limited messages. As for events and commemorative goods, repeat customers continue to say, "Memories come back as they are."
 
In addition, we also recommend "photo frame production". Original photo frames are displayed on AR, and you can enjoy taking photos with your friends and favorite characters. The photos you take can be shared on social media, so you can share the excitement and memories of the event with everyone.
 
All cards have completely original designs. The point is that they can be made from small lots, so they can be easily introduced by individual creators and small events. In fact, we have received many happy comments such as "It became a hot topic on social media" and "We continued to interact with fans even after the event." Digista Cards are not just goods, but are committed to delivering the "experience" itself.

Who are supporting us?

Digista Cards are used by a wide range of customers. The main target audience is event organizers, artists, creators, corporate sales managers, and other people who want to create new points of contact with fans and create buzz with goods. In fact, it is used in anime and game events, live venues, exhibitions, and even in individual doujin activities and small fan meetings.
 
Many customers who have introduced it have commented that they are relieved that there is little inventory risk, that the spread power on SNS is amazing, and that they are happy to be able to connect with fans on LINE even after the event. In particular, there have been cases where the number of friends on the official LINE account increased due to the card, and the number of repeat customers increased due to the distribution of stamps.
 
In addition, we have received real experiences from fans who have actually picked up the cards, such as "I was impressed by the appearance of my favorite character in 3D" and "I took a photo with my friends and uploaded it to social media, and I received a lot of reactions." It is attracting attention as a "new goods experience" at retailers and event venues, and we feel that it is spreading through repeat customers and word of mouth. Digista Card will continue to evolve as a brand that supports everyone's desire to connect.
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