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Kept

Kept

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ケプト
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株式会社レイメイ藤井
"What I like that hasn't changed forever" It is a stationery brand that embodies the feeling that I want you to cherish your honest feelings at all times.

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T7330001004951

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About the brand

"What I like that hasn't changed forever" It is a stationery brand that embodies the feeling that I want you to cherish your honest feelings at all times.
1
It has a simple design and is loved by people of all ages, from students to working adults.
2
A wide variety of colors create the individuality of the user.
3
We also have a wide range of Oshikatsu items to support those who truly enjoy "what they like".

More about the Brand Owner

株式会社レイメイ藤井

Raymay Fujii Corporation

Under the slogan of "Creating New Value in Personal Stationery (Environmentally Friendly Manufacturing with New Price, Function, and Design)," we are developing products that can be used in three life stages: business life, home and office, and school and campus.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Kept is a stationery brand born from the desire to "continue to cherish your honest feelings."
　
The past participle form of "Keep", from which the brand name comes from, "Kept", contains the importance of continuing to be yourself regardless of the times or trends.
Founded in 1989, the brand has been developing stationery with simple and stylish designs since then, and has been loved mainly by young people.
Because in today's world, what you like and what you like has diversified.
We want to support people's "individuality" and be close to their daily lives.
　
Even as times change, we will continue to quietly stay close to the user, and continue to propose simple and sophisticated new values while valuing the "honest feelings" of the user.

What are we doing?

While pursuing minimalist and sophisticated designs, Kept develops stationery that naturally blends into the user's daily life.
Based on the concept of "simple yet functional" and "feeling unique while cutting down waste", we have prepared a lineup of binders, pencil cases, refills, etc.
All products have a clean form without unnecessary decorations.
The coloring is also composed mainly of neutral colors that are not affected by trends, and is designed to blend in with any occasion.
　
　

Commitment to the product

Kept's products are characterized by their simple and sleek design, as well as their ease of use.
The main product, the "Clear Pencil Case," is made of transparent PVC material and is popular for its minimalist design that allows you to see the contents at a glance.
Not only can you store pens and small items neatly, but it is also popular for its size that is not bulky and easy to carry in a bag.
Another major feature is that you can see the contents, so your favorite writing instruments, scissors, and other items you put in look stylish.
The zipper part uses parts that provide smooth opening and closing, so you won't feel stressed even in daily use.
On SNS, there is also a movement to put your favorite stationery on Kept and post it with #study.
　
The "Axta Case" is also an item that is packed with Kept's commitment.
It is designed to store cards, accessories, smartphones, etc. together, making it useful when going out or traveling.
Despite its simple appearance, the inner dividers and pockets are arranged to maximize usability.
All of these products boast a high repeat rate as "long-lasting" and "timeless designs", embodying Kept's brand values.
　

Who are supporting us?

Kept has gained support from a wide range of generations, mainly urban students and young working adults.
It is especially popular among sensitive people who prefer simple and sophisticated designs and those who want a minimalist lifestyle.
　
Kept's products are available at stationery specialty stores, large bookstores, select shops, etc. nationwide, and can be easily purchased at online shops.
Stores in urban areas are particular about displays and create sales floors where you can experience the brand's worldview.
In addition, users are actively interacting with each other and sharing usage cases through social media, and real word of mouth has led to the expansion of a new fan base.
　
Kept will continue to be loved by more people as a brand that supports the "individuality" of users while being close to diverse lifestyles.
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Deferred payments of up to 60 days
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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