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Shima

Shima

シマ
Vendor
Shima
An accessory brand that uses traditional Japan crafts mizuhiki. We propose to incorporate mizuhiki into your daily life. Next to your happiness.
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T5810033028608

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About the brand

An accessory brand that uses traditional Japan crafts mizuhiki. We propose to incorporate mizuhiki into your daily life. Next to your happiness.
1
We have items such as earrings and barrettas designed mainly with the auspicious "plum knot" mizuhiki that are easy to match with Western clothes and are popular with inbound customers.
2
All products are one-of-a-kind products made by domestic mizuhiki craftsmen. It comes in a black box and can be displayed with a sense of unity, and it is attractive that there are many purchases of multiple gifts. There is a description of "Made in Japan" on the mount.
3
Shima to grow with you. We also accept OEM. Create original products with designer Marina.

More about the Brand Owner

Marina

Marina

Born in 1996 in Aichi Prefecture. After retiring from her job as a nursery teacher, she began making accessories on her own. He started the brand "binna" based on the concept of "adult cuteness" and currently sells on consignment at more than 50 famous salons, mainly hair salons. After encountering Mizuhiki accessories, he became addicted to the charm of Mizuhiki and launched "Shima" in 2024. While sticking to materials and design, he specializes in proposals that incorporate customer requests. We have a track record of OEM of more than 500 units per month with long-established stores mainly in tourist spots. She is the mother of one child.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Since ancient times, mizuhiki has been regarded as a lucky charm that connects people and hearts to hearts, and has been carefully passed down as a traditional craft in Japan.
　
The bonds and wishes for prosperity that knots indicate are closely tied to people's values, and in the Kamakura period, they played an important role in conveying the "courtesy" and "feelings" of the samurai. It is said that the samurai skillfully used mizuhiki when giving gifts to show politeness and sincerity.
　
　
As we are involved in the inbound industry as an OEM, we feel a sense of crisis about the current situation where products that resemble mizuhiki made overseas are prevalent.
　
I want you to pick up a real mizuhiki and feel the depth and beauty that has been passed down along with the "feelings". I want you to wear mizuhiki more casually. By redesigning Mizuhiki to add value and selling it at a fair price, we want to make craftsmen, retailers, and buyers happy. With that in mind, Shima was started.
　
　
The "plum knot" used as the main motif has the meaning of wishing for a disease-free life and protection from evil, and "a tightly tied bond" because the knot is complicated.
　
By incorporating mizuhiki earrings and accessories, we would be happy if you could wear mizuhiki, which has been passed down as a special auspicious thing, like a talisman.
　
Mizuhiki accessories make every day brighter
　
Next to your happiness.
　

What are we doing?

Shima's mizuhiki accessories use high-grade silk-wrapped mizuhiki from Nagano Prefecture, which is the main production area of mizuhiki. The core is made of Japanese paper and wrapped with a high-grade silk thread called "Bemberg", which is a cupro fiber and has a cute finish.
　
On the other hand, processing work with silk rolls requires technology. If you make a mistake, the "koyori" inside will come out, so it will take some time for the craftsman to get used to it.
　
　
　
At Shima, we are particular about high-quality finishes and conduct quality checks with clear standards for the size of plum knots. We have also created our own test kits, and after the craftsmen check them themselves, we have a system in place to check them after receiving them.
　
　
　

Commitment to the product

Since it comes in a black box, it is easy to pick up as a gift product. In addition, the height of the boxes is the same, so it is easy to display, and you can arrange different items cutely on the sales floor.
Since it is easy to pack, it is often bought in bulk as a souvenir by foreigners.
　
　
　
　
　
(1) Plum knot barretta (6 colors in total)
A gorgeous barretta with four large and small plum knots on a gold pedestal. It is the most popular product.
The point is that the combination of water drawing and the order of stacking are changed little by little, so the expression is different for each one.
　
For foreigners, clear colors such as pink, blue, and navy are popular.
Many Japan people buy it for weddings and school events, and it is also recommended for formal occasions.
(2) Tassel earrings (4 colors in total)
It is a piercing using plum knot and Awaji jade knot.
Shima's earrings are particular about swaying specifications and asymmetry, so I want you to enjoy the fact that your expression looks different when viewed from the left and right sides of your face.
　
The part that touches the ear is resin, so it can be used by people with metal allergies.
In souvenir shops in Kyoto, Chinese people are very popular, and "red black" and "orange" are especially purchased.
　
(3) Simple pearl earrings (8 colors in total)
A simple earring with pearls attached to a plum knot made of four mizuhiki of the same color. It is a popular product because of its reasonable price.
A flower seat is attached to the tip of the pearl beads to create a sense of unity and luxury.
　
It is easy to match not only gorgeous outfits but also simple clothes, and it will upgrade your fashion.
Red, pink, blue, and black are popular for foreigners, and dull colors such as beige and gray are popular for Japan.
　
　
　
　
In addition to the standard products mentioned above, we are always sending out free and new items, such as those that use cherry blossoms and hydrangeas as motifs according to the season, and collaboration products with illustrator Tetsuro Okabe.
　
　
　
　
　
　
　

Who are supporting us?

Currently, it is available at many stores such as select shops, mainly general stores and souvenir shops in tourist spots.
Although it is a traditional Japanese motif, there are many items with sophisticated designs that fit in with modern lifestyles, so they are purchased by customers of various ages and inbound customers.
　
　
In the case of OEM, we use more than 100 colors of mizuhiki and various parts to propose according to your request.
Based on our experience in responding to orders from various stores, we are good at making proposals that match the characteristics of tourist spots, the age group of customers, and trends. Please feel free to contact us.
　
* We only ask that you trade at a physical store or an EC site with a physical store.
　
　
　
　
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