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Fe:FRAME

Fe:FRAME

エフイーフレーム
Vendor
及川鉄工株式会社
A one-of-a-kind product brand that combines iron and different materials to deliver the warmth of hand-processed materials and the charm of materials.
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T2430001002909

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About the brand

A one-of-a-kind product brand that combines iron and different materials to deliver the warmth of hand-processed materials and the charm of materials.
1
A one-of-a-kind mono product that fuses iron and different materials and is hand-finished by craftsmen.
2
Departure from Hokkaido. A craft brand that combines the warmth of materials and functional beauty.
3
Craft × creative. Manufacturing that connects thoughts from hand to hand.

More about the Brand Owner

宮下 陸

Riku Miyashita

After graduating from the Department of Architecture, Faculty of Engineering, Hokkai Gakuen University, he joined Oikawa Iron Works Co., Ltd. After joining the company, he established the Planning and Public Relations Department, and worked as a master craftsman himself. Practicing design management in-house, Fe:FRAME was launched. Currently, he has established a company called "Demiourgos" that produces customer brands and conducts design management consulting business with the philosophy of craftsmanship.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Fe:FRAME was born because we were fascinated by the warmth and potential of handiwork that dwells behind the heaviness and coldness of the material "iron". The desire to return to the origins of manufacturing and deliver "one-of-a-kind" products that are created through dialogue with the materials themselves to as many people as possible was the impetus for the launch of the brand.
　
In regional cities in Japan, there are many sites of craftsmen who have excellent skills but are buried in the changing times. We believe that we can create new value by combining the wisdom and technology of the field with the creative sensibilities that are close to modern life.
　
Fe:FRAME is developing products that combine different materials such as wood, stone, and leather, with steel as the main axis. Each one of them is carefully finished by the hands of a craftsman, and is characterized by a finish that makes the most of the texture and expression of the material. It is not just a decorative item, but it values its presence as a "living tool" that becomes more attached to it the more you use it.
　
Our goal is not just to develop products, but to create a cycle of manufacturing that connects thoughts from hand to hand. By properly conveying the story behind the product and the passion of the creator, we hope to foster deep empathy and trust with the user.
　
The word "FRAME" in the name "Fe:FRAME" has the meaning of a "framework" that gives shape to materials, technologies, and thoughts. And "Fe" is the elemental symbol for iron, the starting point for everything. We will continue to take on challenges so that this brand can become a "frame" that connects local manufacturing and new creation.
　
　
　
　
　
　
　
　
　

What are we doing?

　
CONCEPT：Craft + Creative
CRAFTIVE
Connecting thoughts from hand to hand.
　
Fe:FRAME is a one-of-a-kind product brand created by the hands of craftsmen by combining iron and different materials. Taking advantage of the individuality of the material, we deliver the warmth and functional beauty unique to handmade.
　
The brand name "Fe" is an elemental symbol of iron, and "FRAME" means to build, express, and support. In other words, Fe:FRAME is a "framework" that gives shape to materials, technologies, and sensibilities, and we create products with the sensibilities and handiwork of craftsmen by facing different materials with iron as the axis.
　
At first glance, iron is inorganic, but when it is processed, it has a warm and organic expression, and its texture deepens with the life of the user. We feel the beauty of these changes, and we value the "living texture" that dares to leave traces of the craftsman's hands, such as uneven baking and welding marks.
　
In addition, by combining different materials such as wood, stone, leather, and glass, it creates a contrast of textures and a story. For example, we are particular about materials rooted in the region, such as soft stone and recycled wood from Hokkaido.
　
By carefully finishing each fe:FRAME rather than mass production, we realize the weight and warmth when you hold it in your hands, and the "value of continuing to use" that conveys the thoughts of the creator. We will continue to pursue craft design = CRAFTIVE that is close to our lives and grows with time.
　
　
　
　
　
　
　

Commitment to the product

ROCKET STOVE
A one-of-a-kind "fire experience".
　
Fe:FRAME's ROCKET STOVE is a high-performance and beautiful stove that combines different materials such as steel and Hokkaido and Sapporo soft stone. It is a phase-free certified product that combines design and functionality, and can be used not only outdoors but also as a means of cooking and heating in the event of a disaster.
　
It's simple to use. Just by assembling parts consisting of the main body, chimney, trivet, and lid (large and small), and adding natural fuels such as cones and dead branches, surprisingly high thermal power is launched. From ajillo in a skillet, grilling on a griddle, and baking bread in a Dutch oven, anyone can easily enjoy authentic outdoor cooking that you can't experience in your home kitchen.
　
It can be used in a wide range of situations. It is popular not only as a substitute for a bonfire at the campsite, but also as a companion for weekend cooking on the garden terrace or balcony, and even as a companion for "home cafes" where water is boiled in an iron kettle. The structure that allows firewood to be put in as it is without splitting is also one of the user-friendly features.
　
This hand-produced product is a harmonious blend of the heaviness of steel and the rustic texture of Sapporo soft stone, giving it a rugged yet warm texture. When stored, it fits compactly and can be displayed with special fixtures. In terms of sales results at mass retailers, the first four units sold out immediately, leading to repeat orders.
　
We have received many comments from customers, such as "You can enjoy exquisitely cooked steak that cannot be served with IH," "The coffee brewed in an iron kettle is exceptional," and "It is easy to install and takes much less time than a fire pit."
　
Whether you're outdoors or in your daily life, please experience the luxury of "enjoying fire".
Fe:FRAME's ROCKET STOVE is a new masterpiece that delivers "fire" and "story" to our lives.
　
　
　

Who are supporting us?

For those who choose to "live with fire" - why ROCKET STOVE is supported
　
Fe:FRAME's ROCKET STOVE has gained overwhelming support from those who enjoy the outdoors as an extension of their lifestyle, not just a leisure activity. The main target is the second camping boom generation, which woke up to the outdoors in the wake of the Corona disaster. In particular, it is spreading to the middle generation in their 30s to 50s, families who enjoy camping in the garden with their families on weekends, solo campers, and residential users who want the "luxury of handling fire at home" in a STAY HOME environment.
　
The actual buyer base is not only campers who are accustomed to going to outdoor specialty stores and have a strong preference for gear, but also many people who are highly interested in lifestyle and interiors, and they find value in the "beauty" and "weight" of materials such as iron and stone. It is strongly supported by people who want to incorporate the "experience" of using fire into their lives, such as enthusiasts who boil water in iron kettles at Nambu Ironware and people who enjoy cooking in Dutch ovens on a daily basis.
　
Wholesale destinations include highly specialized select-type outdoor shops, community-based lifestyle proposal stores, and tourist destination stores that handle local products in Hokkaido. Public evaluations such as the Sapporo Chamber of Commerce and Industry's "Northern Brand" certification and phase-free certification are also strengths in dealing with stores that demand highly reliable products.
　
Actual purchasers have commented that it is easier to set up and takes less time than a fire pit, that you can enjoy cooking with your children, and that it gives you a sense of security even in the event of a disaster, and it is highly praised for both convenience and emotionality. As a "tool for living with fire" that transcends functions, ROCKET STOVE is a product that will be close to our lives in the future.
　
　
　
　
　
　
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