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Bayern

Bayern

バイエヌ
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ダイヤモンド株式会社
Nendo, led by world-renowned designer Oki Sato, is working on a sophisticated minimalist reading glass "by | n」。 It has a surprising design and a light beauty that can be used immediately when you need it

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T9120001083164

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About the brand

Nendo, led by world-renowned designer Oki Sato, is working on a sophisticated minimalist reading glass "by | n」。 It has a surprising design and a light beauty that can be used immediately when you need it
1
The folded vine is fixed to the nose rest, and the smart design without a case pursues portability.
2
High-quality materials and minimalist design harmonize, not only aiding vision but also being fashionable.
3
We have a lineup that supports reading glasses and PC glasses, and the thin and light design is supported by a wide range of generations.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"by | n" is a leading glass brand designed by nendo, a design office led by world-renowned designer Oki Sato.
　
In your daily life, when you want to read or look at your smartphone, have you ever experienced that you don't have reading glasses at hand? "Snapglass+ (Plus)" was born to solve such small daily inconveniences.
　
Conventional reading glasses and PC glasses were bulky when not in use, and it was difficult to know where they were placed. Bayern has injected new value into everyday products such as glasses by balancing functionality that is "ready to use when needed" and "easy to carry" with design that makes them fun to wear.
　
Oki Sato is a globally acclaimed designer who has been selected as one of Newsweek's "100 Japan People Respected by the World". His company, Bayen, is not just a vision aid, but proposes a new way of looking at glasses as a "lifestyle item" that enriches the lives of those who use them.
　
Solve the small inconveniences that arise as you age with the power of design. And the solution itself brings new joy——。 Bayern aims to bring such "small surprises" to everyday life.
　
　
　

What are we doing?

The biggest feature of Bayen's "Snap Glass+ (Plus)" is that the folded vine can be hooked to the nose pad, allowing it to be stored slimly in a pocket or bag. This ingenious structure eliminates the need for traditional glasses cases and makes them easy to use anytime, anywhere.
　
We are also particular about the choice of materials. The front is made of polyamide and the temples are made of polycarbonate, achieving a lightweight yet durable design. The lenses are made of high-quality plastic and are available in a wide range of PC lenses (without prescriptions) and reading glasses lenses (+1.0 to +3.0).
　
In terms of design, two frame designs are available: "square type" and "round type". Each is available in a wide variety of colors, so that you can choose according to the individuality and preferences of the user. The use of sophisticated colors such as shiny navy and matte gray is a design that looks great as a fashion item.
　
In product development, we thoroughly verify the actual usability. We have repeatedly improved every detail, such as the flexibility and strength of the frame and the visibility of the lens. As a result, we have completed a product that not only functions as reading glasses, but also has a blue light blocking function as a PC glass, and is close to modern lifestyles.
　
Bayern continues to pursue both practicality that is "ready to use when needed" and design that makes you want to use it.
　
　
Temple hook mechanism (designed by Mr. Oki Sato)
　
Comes with a special thin case for easy carrying
　
　
　
　
　

Commitment to the product

○ Square type
The square type with a sharp impression creates an intelligent and modern atmosphere. Shiny navy and shiny brown are designed to be used in business situations without any discomfort.
　
The muted matte finish, such as matte gray or matte olive, naturally blends in with casual outfits. It weighs only 13g (PC glass) to 19g (reading glass) and is lightweight, making it resistant to fatigue even after prolonged use.
　
　
○ Round type
The round type with a soft impression has a classic and warm atmosphere. The coloring, which adds a modern interpretation to traditional designs, such as matte demi and brown sassa, is designed to be easy to use regardless of age or gender. In particular, Shiny Gray changes its expression depending on how the light hits it, creating a subtle personality.
　
　
　
○ Carefully selected lens function (leading glasses)
　
○Easy care specification that does not use any metal beads
Since we do not try to use any metal screws or parts, there is no need to worry about rusting even if it gets wet.
It is safe for people with metal allergies.
　
　
　

Who are supporting us?

Bayen's main supporters are adult men and women in their late 40s and 60s who are mindful of their lifestyle and grooming. In particular, it is supported by people who read a lot and do detailed work in their work or hobbies, and have a negative impression of the image of "reading glasses" even though they have problems with presbyopia.
　
The stores are used by many book lovers, including famous bookstores, stationery stores, and select shops nationwide. It is available in stores all over the country, from Hokkaido to Kyushu, and is accepted by a wide range of people regardless of region.
　
Many people have commented on both practicality and design, such as "I can carry it with me all the time, and reading on the go has become more fun," "I like the high design that makes it hard to think of as reading glasses," and "I was very happy when I gave it as a gift." It is also popular as a gift, especially for Father's Day, Mother's Day, and Respect for the Aged Day.
　
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