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MADAMA HADA was created for the purpose of brightening every day with bare skin. Please feel the joy of changing the basic skin strength with abundant amino acids and natural extracts.

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madama・hada

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株式会社WSP

MADAMA HADA was created for the purpose of brightening every day with bare skin. Please feel the joy of changing the basic skin strength with abundant amino acids and natural extracts.

3,198

Followers

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About the brand

MADAMA HADA was created for the purpose of brightening every day with bare skin. Please feel the joy of changing the basic skin strength with abundant amino acids and natural extracts.

Commitment to comfort that can be continued every day. A safe and secure formula that can be used safely by people with sensitive skin, atopy and pregnant women. (Made in Japan, paraben and mineral oil free)

Luxuriously blended with pearl extract, which has high moisturizing power and brings out a sense of transparency. Other marine ingredients (collagen, proteoglycans, placenta, seaweed extract) and other marine beauty ingredients are used in abundance.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We started as a pearl wholesaler, and one day a customer asked us, "Is your skin so beautiful because you always touch pearls?" The series was created through repeated prototypes. It took two years to come up with something that was convincing. In order to make better quality cosmetics, sometimes we go back to the starting point.

"Why do you make these cosmetics?" "What kind of people do you want to use them?"

That thought became a guidepost for the development team every time we returned to the starting point.

The first prototype was just a smooth lotion. When I realized that this was not satisfactory as an aging care for women who wanted to be beautiful, I boldly added moisturizing ingredients and balanced it many times to create a unique thick lotion that feels dreamy. The serum and milk contain plenty of rich naturally-derived beauty ingredients while achieving a smooth and pleasant texture. The facial cleansing foam has been prototyped so that the dense foam thoroughly cleanses the dull skin and does not cause stress. In order to become a cosmetic product that continues to be loved by all customers, we cannot afford to compromise on a single thing, so we have pursued both the ingredients and the feeling of use.

What are we doing?

We, WSP, have been in business for 30 years, starting with the wholesale sale of pearls. Our Cosmetics Division, which operates with the blessings of nature, is cooperating in sustainable initiatives with the aim of creating a future where people and nature coexist. Pearl beauty ingredients are collected from pearl oysters (Akoya shells), which have been treated as industrial waste. By reusing mollusks that have nurtured beautiful pearls, we aim to give back to nature and create a business model that does not burden the environment. (WSP stands for World Sea Pearls)

Commitment to the product

- Essence MQ-1

"Essence MQ-1", which is a representative piece of the madama / hada series, is a rich serum that is particular about all beauty ingredients, blending amounts, and textures based on many years of research. It is a popular item that boasts the No. 1 repeat rate in the series.

Half of the total is 100% hyaluronic acid undiluted, and the other half contains all undiluted beauty ingredients.

The combination of the introductory ingredient "hydrolyzed mucopolysaccharide" penetrates from the moment it is applied, increases the penetration rate of beauty ingredients in the emulsion and cream applied later, and makes the skin plump and moisturized from the inside and glossy.

● Highly moisturizing pearl mask sheet

The pearl mask sheet contains 25 mL of serum that is generous enough to spill.

If you gently cover the skin that has been damaged by ultraviolet rays, dryness, and makeup, you will fill it with what lacks amino acids and natural extracts that are easily familiar to human skin, and you will feel that your skin is moisturized and firm the next morning.

●Basic Pearl Wash

A booster facial cleanser that improves the penetration of lotion by preparing and softening the skin while removing dirt with the same beauty ingredients as lotion. With highly moisturizing ingredients from the sea such as pearl extract and Tanakura clay (sea mud) that adsorbs dirt, the skin is clear and not tight after washing. With a small amount, we are particular about the elastic and dense foam.

Who are supporting us?

Customer base: Mainly aging care generation in their late 30s ~ 50s

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