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MUDDY

MUDDY

マディ
Vendor
株式会社ナカジマ
Craftsmen in Kaga City, Ishikawa Prefecture, handle ceramic-like resin products that have sophisticated painting techniques and functional beauty.

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Invoice registration number

T7220001024886

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About the brand

Craftsmen in Kaga City, Ishikawa Prefecture, handle ceramic-like resin products that have sophisticated painting techniques and functional beauty.
1
"Looks Like a POTTERY" is the catchphrase
2
By incorporating the "dripping" and "unevenness of color" of paint that cannot be experienced with machines, we are making products that look like pottery and are easier to handle than pottery
3
The MUDDY™ series is an original brand born from the manufacturer "SO-Q STYLE" that plans, sells, and handles OEM of household goods in Kaga City, Ishikawa Prefecture

More about the Brand Owner

株式会社　ナカジマ

A manufacturer that manufactures things together with Yamanaka lacquerware craftsmen in Kaga City, Ishikawa Prefecture. In 2012, using Yamanaka lacquerware techniques, he started a miscellaneous goods business brand such as bath products, "SO-Q STYLE". In 2022, we started a project for "MUDDY" products at Makuake, a "support purchase service for new things and experiences."
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to make a one-of-a-kind product that is particular about painting.
Until now, resin products have only had a flat texture, such as sharp ones with colorful colors and those with characters on them.
　
One day, when I visited a workshop and saw a product that I didn't know was defective, the goodness of handiwork was evident, so I wondered if I could make a one-of-a-kind product that was more expressive and unique to each one, as if it were made by a ceramic artist.
　
　
The product name "MUDDY" is a word derived from the English word MUD = "muddy and moist soil", and expresses the unique texture of pottery made from soil, the shade of glaze, and the fluctuation of the surface.

What are we doing?

Turning what is considered a failure into charm in lacquerware
We aimed for a product that is difficult to break and easy to handle, and we have succeeded in developing it by making full use of the techniques of Yamanaka lacquerware craftsmen in Ishikawa Prefecture.
　
We intentionally create color unevenness and fluctuations, which are usually considered NG, and hope to pass on the taste of traditional techniques to the next generation.
　
　
In addition, as a company that deals with plastics, we are also making significant efforts to address global environmental issues. PET bottles, which are problems such as marine drifting garbage and microplastics, are collected, washed, and crushed with the cooperation of raw material manufacturers and recycled as recycled PET resin. After we drink it, the PET bottle is reborn as a product and returned to us.

Commitment to the product

What Muddy is proud of.
　
It looks like pottery just by appearance.
　
However, when you pick it up, it is much lighter than pottery.
　
Since it is made of resin, it does not break easily even if it is dropped, and children can use it safely when using it in the washbasin or bathroom.
　
「500㎖ Dispenser Blanc」
It has been painted many times to express a sense of depth like real pottery.
　
「Tooth brush holder Blanc」
Of course, it can be used as a toothbrush stand, but also as a vase.

Who are supporting us?

Most of the users are women in their 30s ~ 50s.
　
It has been well received by those who are interested in environmental issues and sustainability, and those who are looking for stylish and safe products due to their high design and functionality.
　
It is handled by miscellaneous goods specialty stores and interior shops.
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Washbasin and bath goods
MUDDY
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