About the brand
The tourism association in Hamada City, Shimane Prefecture, plans and sells local specialties and collaboration products with producers.
We sell specialty products at the tourism association of Hamada City, Shimane Prefecture, a port city rich in nature of the sea and mountains.
The products are particular about raw materials from Hamada and special products of Hamada City.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Hamada City, Shimane Prefecture is a town rich in nature surrounded by the sea and mountains. It is also a port town that boasts the largest catch in Shimane Prefecture.
As part of the excitement of the Hamada City Tourism Association, we also sell Hamada City's specialties at the specialty product sales office on the first floor of JR Hamada Station.
In addition to selling products entrusted to us by local producers and manufacturers, we have started planning original products with the aim of developing new souvenirs that will let the whole country know about Hamada City as a tourism association.
We are planning products based on the concept of using products from local producers and manufacturers.
We use special products that symbolize Hamada City as souvenirs of easy-to-pick sweets.
Commitment to the product
Hamada's Sashimi Soy Sauce Caramel, which went on sale in November 2023 as the first step in the project, is a soft caramel made with "Sashimi Soy Sauce" from Fujimoto Soy Sauce, which has been loved locally for a long time.
It is a sweet soy sauce that goes well with sashimi unique to port towns, and it has a unique caramel that tastes like mitarashi dumplings.
It is available at roadside stations, direct markets, and local souvenir corners of supermarkets in Shimane Prefecture.
In addition, outside of the prefecture, it is available at some AKOMEYA TOKYO stores.
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