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AFRICL

Traditional culture for adults Focusing on hand-dyed batik in Benin, West Africa, we carefully tailor items using traditional fabrics in Japan

〜1,000
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AFRICL

アフリクル
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AFRICL
Traditional culture for adults Focusing on hand-dyed batik in Benin, West Africa, we carefully tailor items using traditional fabrics in Japan
〜1,000
Followers

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About the brand

Traditional culture for adults Focusing on hand-dyed batik in Benin, West Africa, we carefully tailor items using traditional fabrics in Japan
1
We are making things with the philosophy of being healthy, not taking it away, making things for a lifetime, and making the body happy and comfortable.
2
We use batik that was born in a relationship of equality with Beninese artisans by signing a contract directly. Many of AFRICL's batiks are original designs.
3
Aiming for "lifetime", we aim to be an item that can continue to be close to your life for a long time, even if your lifestyle, age, and body shape change.

More about the Brand Owner

沖田紘子

OKITA, HIROKO

Representative of AFRICL. Although he aspired to the world of international cooperation from an early age, he conceived "AFRICL" because he wanted to convey the beautiful and splendid handicrafts of "developing countries" through his encounter with batik in Benin, which he visited when he was a university student. In 2020, he retired from a major life insurance company and launched AFRICL with no entrepreneurial or apparel experience. In 2024, we will open a long-awaited select shop for stunning products from "developing countries" carrefour, a store specializing in traditional fabrics from around the world. What I like to do is travel as if I were living. She is the mother of one child.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Nice to meet you, I'm AFRICL
 
Stunning handiwork across the ocean
If it is comfortable and incorporated into life in Japan
 
And with such a crush
If we can live together for a long time
Isn't that life very happy?
 
My handiwork across the sea
There is someone who loves you at a distance
And he has been loving me for a long time
 
If you receive such a letter
For the bearers of culture
Wouldn't that be the best praise?
 
With such a hypothesis
With users living in Japan
With the bearers across the sea
I hope that both of them will smile more
 
I will make a special one today
 
 

What are we doing?

AFRICK
"Wearing a beautiful traditional culture"
Ding "what is comfortable in the current life"
Aiming to make things
It's a brand for adults
 
West Africa: Benin's hand-dyed batik
Using traditional fabrics and traditional crafts
We deliver items that will fit comfortably into Japan's life for a long time
 
 
 
Our Concept
"Living with dignity, giving everyone a chance to smile"
 
AFRICL's aim is to bring smiles to people's faces through manufacturing.
It is a brand that aims to be.
 
There are days when I can't laugh well in my busy days
I'm sure there is, that's fine
 
Even at such a time, if you have a chance, if you can smile
I suddenly looked up at the sky and it was beautiful.
The food I ate with my friends was delicious.
It was warm to hug a loved one.
 
I would like to be a friend of such a smile.
 

Commitment to the product

Our Philosophy
 
 
"Be healthy"
 
I want you to smile more... In the process and results of wishing for so
There is no point in wrinkling somewhere
 
Artisans who are the bearers of traditional culture
Factories that finish products in Japan
Customers who welcome us
And AFRICLL and the Earth We Live on
 
For everyone, the contact with AFRICL is warm
We aim to create products that do not wrinkle anywhere
 
 
"I don't keep it, I keep it."
 
A special item that I came across
It's nice to wear it on a special day,
It's a waste to just keep it
 
There are days when you want to make a little mess
Some days I play a lot
I want you to wear it
I want you to smile many times
 
With that in mind, it's an exciting point.
We aim to achieve both the goal of being a single point that can be used
 
AFRICL's products
I really hope you enjoy it over and over again in your daily life
 
 
"Manufacturing for a lifetime"
 
With a crush that I finally met
If you can continue to live for a long time
I think that's a very happy thing
 
That what we have created will continue to be cherished and loved for a long time.
I thought it would be the best praise for the creator
I would like to give that praise to the craftsmen
 
And once an item is born, it will continue to be used for a long time.
Thinking that it is a blessing for the earth
We aim to create products that will be close to you for a long time.
 
 
"The body is happy and comfortable"
 
In the midst of busy days
What colors my time?
I like things that are relaxed and loose.
 
What is the moment of living with AFRICL?
Don't put up with anything
 
With that in mind,
A point that liberates the body
We make it from natural materials as much as possible
 
AFRICL's time with one point
May you be full of gentle smiles with a relaxed shoulder

Who are supporting us?

AFRICL is a unisex brand.
It is used by a wide range of customers from 20s ~ 70s.
 
AFRICL's iconic batik outfit
The name of the short-sleeved shirt is "Hanbun This Shirt"
 
As the name suggests, with a partner and family
There are many customers who share their clothes.
 
At the event at the department store, it was well received by overseas customers.
 
AFRICL, which is worn by a wide range of customers,
Please see it in the Gallery of AFRICL.
 
https://www.africl.com/gallery
 
 
< a place where you can see AFRICL's products>
 
AFRICL's items are:
You can see it at AFRICL's shop "carrefour Traditional Cloth Specialty Store of the World"
Please check the open information below.
 
https://www.africl.com/magazine/categories/news
* If there are plans for POPUP at other department stores, etc., we will inform you above.
 
 
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Pay for purchases by invoice. Payment via credit card is also accepted.
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You can also get an up to 30,000 yen coupon!
Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

 

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