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MENTIE

MENTIE

メンタイ
Vendor
Good Mountain Lab株式会社
We manufacture "completely handmade" mentaiko to be particular about the saltiness, spiciness, and graininess. 99% of the cod roe in circulation is machine-made, so "completely handmade" is less than 1% of the market
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T2011001151119

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About the brand

We manufacture "completely handmade" mentaiko to be particular about the saltiness, spiciness, and graininess. 99% of the cod roe in circulation is machine-made, so "completely handmade" is less than 1% of the market
1
By manufacturing completely by hand, you can season and adjust the salt content according to individual differences in taraka, and you can make mentaiko with a focus on quality
2
Fukuoka's local sake "Kitaya" sake/mirin. The chili peppers are a blend of various chili peppers to create a mentaiko that is not too spicy. The cod roe is about twice the size of the normal size
3
The types of mentaiko are also available, including single and cutleido, as well as barako that is easy to use as an ingredient. In addition, salmon mentaiko, mackerel mentaiko, and squid mentaiko are also available.

More about the Brand Owner

高城良岳 / 峯尾雄介

Yoshitaka Takagi / Yusuke Mineo

The two are from Fukuoka City, Fukuoka Prefecture, and are classmates at Odabe Elementary School and Harakita Junior High School in Sawara Ward, Fukuoka City. Another local friend's family business was mentaiko manufacturing, so he was particular about the manufacturing process, taste, ingredients, creativity, etc., and launched the brand "MENTIE" in 2023 to create the next generation of mentaiko brand. Takashiro is also engaged in consulting and product development business, while Mineco is engaged in talent management and sales of advertising agencies while managing the brand.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We at MENTIE were born from the desire to deliver Fukuoka's specialty cod roe in a new form.
In Japan, where 30,000 tons of cod roe are consumed annually, mentaiko, which is eaten at least once a month per person, is always by your side on special occasions and in everyday life.
　
However, 99% of the mentaiko distributed in Japan is mass-produced in factories.
The taste of cod roe produced in the factory cannot be adjusted for individual differences, and in fact, the taste varies.
　
　
　
　
We created a miracle cod roe by doing all the processing by hand out of a pure desire to make truly delicious cod roe, and by adjusting the salt, spiciness, and broth according to individual differences.
　
Just the right amount of saltiness, spreading sweetness, dancing graininess, tangy stimulation, and a smile-filled umami.
With a miracle cod roe that can be a treat for yourself or a special gift, I want to deliver a taste that connects new "deliciousness" to someone important in my daily life.

What are we doing?

In order to realize the world view of MENTIE, we are very particular about the manufacturing process and the selection of materials.
Compared to general mentaiko brands, there are many manufacturing processes, and all of them are handmade, resulting in a mild salt content, a taste that is not too spicy, an elegant taste that even sweetens, and a firm grain.
　
The attention to material is exceptional.
The sake and mirin are made from the long-established Fukuoka store "Kitaya" to create the flavor and umami that are characteristic of MENTIE.
The chili peppers are an original blend of various types, and without using any coloring, the cod roe is just the right amount of spiciness.
　
　
The most important cod roe is carefully selected only those that are about twice the size of ordinary cod roe.
　
　
　
It is sometimes said that domestic cod roe is good, but cod arako is the most delicious when caught in cold seas, so we dare to use cod cod caught in the seas of Russia and Alaska.
Mentaiko, which is completely handmade and finished with a careful manufacturing process, is very rare, and it is rarely seen in Fukuoka Prefecture.

Commitment to the product

MENTIE's main product is the uncolored mentaiko series.
"Single" mentaiko, which is used as a high-end product, is often used in luxurious mentaiko set meals.
　
　
　
　
　
In addition, KIREKO is one of the popular products, and the taste is the same as the real thing, but the shape is a little broken, so you can buy it cheaper than the real thing.
　
　
　
　
MENTIE TUBE is often used when using mentaiko as an ingredient, such as pasta or rice balls.
　
　
The new product "THE YUZU IKA MENTIE" is an innovative product using crested squid and yuzu.
You can enjoy the collaboration between the texture of the squid and the spicy cod roe, and it has been very popular since it went on sale.
　
　

Who are supporting us?

MENTIE is instructed by those who want a new mentaiko, which is different from ordinary mentaiko.
Actual customers have commented, "I usually like mentaiko, but the taste and texture of MENTIE are different from others."
　
There are many male and female customers, mainly in their 30s, and among the general sales customers, there is a high demand for gifts, such as "I want to use it more and more as a thank you or gift for a friend" or "buy it as a gift for a loved one" as well as for personal use.
It is also chosen by stores that demand high quality, such as selling 1% miracle mentai motsu nabe with TAKUNABE, an authentic order-to-order hot pot specialty store, and collaborating with SALON GINZA SABOU, an authentic Japanese restaurant in Ginza.
　
　
　
　
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