About the brand
Delicate, melt-in-your-mouth softness and outstanding warmth
Baby alpacas have much thinner fibers than regular alpacas, and this thinness creates a light, soft, and smooth fabric.
"Baby alpaca" is a high-quality hair that is mainly taken from the soft hair of a child alpaca with a comb, and it is a rare and valuable fiber that can be collected only in small amounts.
Alpaca hair has a cavity that contains air inside the fibers that wool and cashmere do not have, so it is lightweight and very warm to wear.
More about the Brand Owner

株式会社 成願
JOGAN
Founded in 1946, we are a towel manufacturer in Senshu, Osaka. We are confident in the development of a new kind of towel that combines technology, materials, and ideas. In 2021, we will celebrate our 75th anniversary, and we would like to grow into a company that can propose the creation of lifestyle culture by disseminating the [JOGAN] brand from Osaka and Senshu to all over Japan and the world, sticking to domestic production.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
We are a company that manufactures and sells towels that you use every day. Now in its 79th year since its founding in 1946, we are focusing on product development that combines technologies× materials, ×and ideas cultivated over the course of our history. This time, as the environment surrounding daily life becomes more severe, such as soaring prices and soaring electricity bills, we wanted to see if there was a role we could play and provide products that could be useful.
As a product that everyone will be happy with in the winter, we came across "baby alpaca", which is an exceptionally warm material. The hair of alpacas, which live in the highlands of Peru in South America and live in areas with large temperature differences, has a cavity in the center of the fiber, and it is characterized by being able to store warm air in the cavity. In addition, the fibers are delicate among alpacas, and it is a product that luxuriously uses the hair of the rare "baby alpaca" that can only be collected in very small amounts.
Since towel manufacturing is a woven fabric, it is usually difficult to make the fabric elastic, but by weaving stretchable threads into the fabric, we succeeded in giving the fabric elasticity and stabilizing the shape, and we were able to develop this product.
From weaving to washing, sewing, inspection and finishing, craftsmen in each process carefully finish.
Commitment to the product
Using very expensive and rare baby alpaca materials, we offer familiar products such as belly wraps, leg warmers, neck warmers, and stoles that you can wear in your daily life. It is characterized by its melting softness and smooth texture that does not tingle, and it is a product that warms up and feels comfortable when worn.
We propose "baby alpaca" products that can be used not only in the house but also when going out.
Currently, we are receiving support mainly from women who are having problems with coldness. The age group of customers who purchase is mainly in their 30s ~ 70s.
Despite the luxurious use of very expensive and rare baby alpacas, the fact that they can be used in daily life is highly evaluated.