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MRDULA

MRDULA

マルデューラ
Vendor
株式会社Judith Tokyo
A home spa that extends the health and longevity of your skin MRDULA is a special skincare brand from Tokyo born from the wisdom of Ayurveda.
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About the brand

A home spa that extends the health and longevity of your skin MRDULA is a special skincare brand from Tokyo born from the wisdom of Ayurveda.
1
MRDULA items are special care items that make simple and luxurious self-care habits come true in busy days.
2
MRDULA items contain plant oils and plant extracts that represent Ayurveda, which has been loved since ancient times.
3
<Vegan & Clean Beauty> It is a rare domestic vegan cosmetic in Ayurvedic cosmetics, and is made of carefully selected organic and naturally derived ingredients that are environmentally friendly.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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ANCIENT WISDOM WITH OUR STYLE
<Ayurvedic wisdom>
MRDULA was inspired by the wisdom of Ayurveda and was born in search of beauty that shines from within.
　
Ayurveda is one of the world's three major traditional medicines, which originated in India about 5,000 years ago, and is a holistic care for happiness and longevity. Holistic care believes that health is a state in which "mind, body, and environment" are in moderation, and each person lives his or her own life and finds happiness in life.
　
MRDULA believes that true health and beauty are manifested in the blissfulness of not only the body but also the mind, senses, and soul.
　
I felt that there are still many people in Japan who have a difficult image when they hear the word Ayurveda, so I launched MRDULA because I wanted people to incorporate the wisdom and way of thinking of Ayurveda into their lifestyles.
　
We hope that you will find comfortable skin care and self-care that suits you through MRDULA and cherish the time to heal your mind and body.

What are we doing?

01　MADE IN JAPAN
Many of the famous Ayurvedic brands are made overseas, and not many are made in Japan.
The quality standards of cosmetics vary from country to country, but Japan's cosmetics manufacturing technology is the best in the world*. If you live in Japan, you may not notice Japan quality as a matter of course, but the high quality is appreciated around the world.
MRDULA is a skincare brand made in Japan according to Japan standards.
In order for as many people as possible to have a fulfilling home spa experience, we will continue to create ethical products of Japanese quality.
　
*The International Federation of Cosmetic Chemists (IFSCC) 2019 Country Ranking of Cosmetic Technologies
　
02 Take care of yourself and make ethical choices
Inspired by Ayurveda, which values harmony with nature and the environment, MRDULA's brand rule is to care for the environment and society.
　
(1) Vegan &Cruelty-free
We have obtained certification from the NPO Veggie Project Japan. We do not use animal-derived ingredients, do not conduct animal testing, are thoroughly "vegan" and "cruelty-free", and pursue a long-term and sustainable form of beauty.
　
(2) Tree planting project "Get One Plant A Tree"
We are also planting trees to increase ethical choices and build a better and more sustainable future. One sapling is donated for every MRDULA product purchased.
　
The founder of MRDULA started this tree-planting activity after spending four years in New York as a university student, and felt that there were very few ethical purchases in Japan that would lead to environmental and social contributions, which were taken for granted locally.
　
We hope that MRDULA will not only be used for skin care, but will also increase the number of ethical choices that lead to environmental protection.

Commitment to the product

Commitment to < ingredients>
1. Herbs and oils that have been passed down through 5,000 years of history
　
Self-time and self-care tend to be neglected in a rapidly changing environment. MRDULA's special care items were born from the desire to deliver blissful moments of relief to women who struggle every day.
　
MRDULA items have been developed to make it easier to incorporate Ayurvedic skincare, which has been culled and practiced over a long history, into modern lifestyles.
The ingredients contain plant oils and plant extracts that represent Ayurveda, which has been loved since ancient times.
　
　
2. The concept of CLEAN BEAUTY, which is friendly to the skin and the environment
　
Ten people and ten colors. Each person has their own constitution and skin type. It contains organic and naturally derived ingredients that are not only harmful to the skin but also to the environment so that everyone can use it with peace of mind.
　
Carefully selected ingredients enhance the strength of the skin's bare skin and bring out and nurture the beauty that everyone originally has.
　
From the perspective of clean beauty, we do not use any ingredients that are bad for the environment, such as synthetic fragrances, synthetic colors, petroleum-based synthetic surfactants, silicone, parabens, and microplastic beads.
　

Who are supporting us?

・Women in their 30s to 50s
・Strong interest in beauty and health
・ I have incorporated yoga into my lifestyle and am interested in Ayurveda.
・Natural &Organic Orientation
・ I want to consider the environment in my daily life
・ I want to value self-care and time for myself
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