piton

ピトン

Vendor

株式会社ビーボ

Female Leadership

Social Good

Organic

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T2011001097287

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About the brand

Formulation design that makes use of Hawaiian tamanu oil We are particular about Tamanu oil, also known as the tree of the gods, and other formulas that are comfortable and easy to incorporate into your daily self-care.

Authentic style that connects from salon experience to home care It is a brand that proposes everything from basic daily care to deeper experience value.

Delivering the experience of encountering beauty that has not yet been seen We propose an experience where you can accumulate comfortable self-care and encounter the beauty and health of that person.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The origin of piton was tamanu oil that I encountered in Hawaii.

I want to deliver the grace of the tree of God, which is also called the tree of God, in a way that suits my current life. From there, piton's manufacturing began.

Femcare, which is gradually becoming commonplace in the world, is still regarded as something special in Japan.

Piton wants to spread femcare to society as a new habit to live beautifully and healthily, not as a special thing.

From daily self-care products such as soaps, oils, and serums to home and professional.

piton is a femcare brand that can propose everything from basic daily care to deeper experience value.

What we want to deliver is more than just a product.

By accumulating comfortable self-care, you can look at your body and senses, and encounter the beauty and health that is unique to you.

piton aims to be a brand that will be the door to encounter beauty that has not yet been seen.

What are we doing?

What Piton values is to propose femcare as a new beauty and health habit that naturally integrates into everyday life, not as something special.

For this reason, we value designs that naturally blend in with the washbasin and bathroom and make you feel better every time you pick them up. Because it is premised on continuing every day, we are particular about not only ease of use, but also appearance that makes you want to have it.

In the formula design, we take advantage of the blessings of plant-derived ingredients such as tamanu oil that we encountered in Hawaii, while pursuing comfort that is easy to incorporate into our current lives. In addition, the design includes home and professional, connecting daily self-care to deeper experience value.

In addition, product creation also reflects the voices of on-site therapists and medical and beauty professionals. By combining the bounty of nature, modern technology, and expertise, we aim to achieve both comfort and authenticity.

piton's worldview is to encounter the beauty and health that is unique to a person by accumulating comfortable self-care. We want to be a brand that turns daily care into a time to take care of yourself, not just a task.

Commitment to the product

(1) Piton Femcare Soap

This is a basic care item from piton that is easy to propose as an entrance to femcare.

It is designed to wash gently with fine foam and be easily incorporated into your daily bath time. It is easy to recommend to those who are starting femcare for the first time, and it is easy to make it a habit through a comfortable feel.

💡 Point: A standard product that is easy to propose for the first time and easy to convey the feeling after use. It is easy to sell both individually and as a set, and can be used as an entrance product.

(2) Piton Femcare Oil

Deepen your daily femcare routine with piton's flagship moisturizing oil.

Formulated with plant-derived oils such as tamanu oil, it is both comfortable to use for delicate areas and easy to use for the whole body. Turn your daily care into a time to face your beauty and health.

💡 Point: A standard item that is easy to propose and easy to repeat. It is a flagship product that is easy to propose at salons, esthetics, and select shops.

(3) piton home (dedicated machine)

It is a home care device that can suggest deeper femcare habits at home.

For those who want to deepen their daily self-care, we deliver home care value that is easy to incorporate at home. Combined with piton's self-care items, it also enhances the brand's overall proposability.

💡 Point: A noteworthy item that can propose experiential value that is difficult to create through product sales alone. It is a product that is easy to differentiate and easy to develop as a high-priced product.

Who are supporting us?

Piton is mainly supported by women in their 30s and 40s who want to take care of themselves. In particular, it is sympathetic to those who want to easily incorporate femcare into their daily lives, and those who want to naturally convey the importance of femcare to the next generation. It is sometimes chosen as a gift for a loved one, and has the potential to spread across generations.

The most common reason for actual purchase is "recommendation from someone you trust". There are many cases where people feel safe to pick up through referrals from friends, therapists, hairdressers, salespeople, and other people with whom they have a relationship of trust in their daily lives.

Wholesalers who are likely to sell are beauty salons, nail salons, eye salons, beauty salons, and other places where you have daily contact with customers who are highly interested in beauty and self-care. On the other hand, regardless of the industry, stores that have a relationship of trust with customers are more likely to lead to natural proposals. In fact, there are many cases where the store itself experiences piton and conveys that feeling in words, which leads to sales.

Those who have experienced it have commented that it felt comfortable and well-organized, that it was easy to continue as a daily care routine, and that it was time to take care of themselves. These feelings expressed in the words of the person himself have led to continued support for piton and repeat purchases.

Brand review for piton

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Hair Salon・Barber Shop

Posted on

11/18/25

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ソープもオイルもとても使い心地が良くオススメしやすい商品です。お客様でお1人だけ痒みが出てしまうと言うお声があったので個人的にはとても大好きな商品ですが星を４つにさせて頂きました。

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