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Fujiyu Brewing

Fujiyu Brewing

フジユウジョウゾウカブシキガイシャ
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藤勇醸造株式会社
A miso and soy sauce shop in Kamaishi City, Iwate Prefecture loved for 120 years
    Locally Made
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T6400001007411

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About the brand

A miso and soy sauce shop in Kamaishi City, Iwate Prefecture loved for 120 years
1
Surrounded by the rich sea and mountains of a ria coastline, the traditional flavors of brewing techniques rooted in the Sanriku region are cherished nationwide as hometown flavors.
2
In recent years, they have been actively developing koji processed products such as shiokoji and amazake made with locally sourced ingredients, as well as collaborative products with local companies.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Fujiyu Brewery's history is rooted in Kamaishi, Iwate Prefecture, and is filled with tradition and pride passed down for over 120 years. Since our founding, what we have valued is to stay close to the local climate and people's lives, delivering rich flavors and peace of mind to our dining tables. At its core lies a belief in "deliciousness."
　
Fujiyu Brewery was founded in 1900 by Yusuke Fujii, the brewing company 'Fujiyu Shoten,' with the support of Kyutaro Yokoyama, the director of Kamaishi Steelworks. Thanks to connections with people from Yahata Steel Works in Kitakyushu, Kyushu's sweet soy sauce culture took root in Sanriku.
Blessed with the warm support of local people and born from interaction with the community, we want to contribute to the community through sincere manufacturing. That passion continues to live at the core of our craftsmanship across generations.
　
　
Fujiyu Brewery aims not only to provide seasonings but also to bring a rich time to the dining table. By blending traditional brewing techniques with modern sensibilities, we continue to preserve flavors loved across generations while also taking on new challenges in response to changing times. In recent years, we have been working on value creation beyond food, such as developing new products that utilize local Iwate ingredients and launching the cosmetics brand "AsunAmoon," which harnesses the power of fermentation and koji.
　
What we want to achieve is for the taste of Fuji Isamu to remain in people's hearts as a "hometown memory," continuing to be a presence that brightens precious moments with family and friends. Going forward, we will continue to walk alongside the local community while preserving tradition while driving innovation, weaving the story of Fuji Isamu for the next 100 years.

What are we doing?

With the pure water nurtured by Kamaishi's rich sea and mountains, and the mushrooms that have settled in the brewery over many years, we operate a brewing business on this rich land. Although we have faced three earthquakes and war damage since our founding, we have received warm support each time, allowing us to celebrate our 120th anniversary.
　
In product manufacturing, we combine traditional fermentation techniques with modern hygiene management. For soy sauce and miso, we maintain the long-standing koji-making techniques while introducing the latest equipment to stabilize quality. They are also proactive in developing products tailored to modern lifestyles, such as airtight bottles that preserve freshness and small-sized sizes.
　
　
In recent years, we have also been creating products that make the most of the local blessings of soybeans and rice from Iwate Prefecture. We aim to promote local production for local consumption and regional revitalization, and also work on sustainable manufacturing from the perspective of the SDGs.
　
Fujiyu Brewery will continue to serve as a bridge connecting "tradition and innovation" and "regional and nationwide," delivering unique flavors and value.

Commitment to the product

Fujiyu Brewery's signature product is 'Fuji Soy Sauce.' It features a mellow sweetness and rich umami, pairing well with any dish such as sashimi or simmered dishes, enhancing the natural flavors of the ingredients. From the classic 1L bottle to tabletop bottles and mini 108mL sizes, the diverse lineup to suit your needs and lifestyle is also appealing. Customers constantly say, "I can't cook without this soy sauce," and "The origin of family flavors." The next most popular soy sauce is 'Honjozo Kakeshoyu.' The sealed bottle preserves freshness and allows you to pour small amounts at a time, making it convenient to use. Its rich flavor is perfect for sashimi or tamago kake gohan.
　
　
The recommended miso product is '100% Koji Miso.' This exquisite product luxuriously uses rice and soybeans grown in Iwate Prefecture, highlighting the rich aroma of koji and its natural sweetness. In addition to red miso, the mild salty white miso is also popular. It is perfect not only for miso soup but also as a vegetable dip and seasoning, bringing a refined taste to your everyday table.
Also, the 100% koji miso dressing is one of the popular products. This is a miso dressing without additives, highlighting the umami of koji and the sweetness of onions. It pairs well not only with salads but also with meats and noodles, allowing you to enjoy a variety of dishes throughout the seasons.
　
　
Every product is crafted with meticulous attention to detail, from ingredient selection to manufacturing methods and packaging design, so you can enjoy a "delicious meal" every time you use it. Many customers have expressed that "other soy sauces or miso are not enough to satisfy us" and "they will always be appreciated as gifts," reflecting a high repeat rate as proof of quality.

Who are supporting us?

Fujiyu Brewing is supported by many customers across generations.
The main target groups are families with food preferences, gourmets seeking local products, and people from Iwate and Tohoku who cherish the flavors of their hometown. In recent years, with growing interest in the health benefits of fermentation and growing health consciousness, it has gained support from a wide range of age groups across Japan.
　
Our e-commerce shop receives orders from customers all over Japan.
Operating through diverse channels including local and prefectural supermarkets, roadside stations, department stores, antenna shops, and hometown tax sites. It is highly regarded for local and prefectural restaurants and for commercial use, with comments such as, "The flavor can't be determined unless it's Fuji Isamu soy sauce."
　
　
Buyers have given enthusiastic support such as, "My family loves it for three generations," "It's always appreciated as a gift," and "Other soy sauces or miso are never enough." Word-of-mouth has also spread remarkably, with people living far away repeating purchases seeking the taste of their hometown, and new fans gaining after sharing with friends and acquaintances.
　
We also offer a wide range of gift products, making them popular as everyday wear or special occasion presents. Fujiyu Brewery will continue to listen to each customer's voice and meet their trust and expectations.
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