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NS

NS

エヌエス
Vendor
株式会社magnet
Interior frame brand NS that colors your precious memories. The texture and functional beauty of the material, as well as the minimalist design, beautifully complement photos and memories, adding a high-quality accent to your life.

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T5120001136784

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About the brand

Interior frame brand NS that colors your precious memories. The texture and functional beauty of the material, as well as the minimalist design, beautifully complement photos and memories, adding a high-quality accent to your life.
1
With a unique design that combines different materials, you can freely create a variety of "decoration methods".
2
It combines sophisticated silhouettes with practicality to add high-quality accents to spaces.
3
We promise quality that will make your photos and memorabilia stand out more beautifully and stay in your life for a long time.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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NS -North to South- was born with the concept of "interior accessories that color memory lanes".
Our lives are a series of journeys and encounters to various places. From north to south, encounters with landscapes and cultures from all over the world will be deeply engraved in our memories. NS was born from the desire to beautifully decorate such precious memories and integrate them into everyday life.
Don't just decorate your photos and memorabilia, but harmonize them as part of your décor. And to bring out the individuality and sensibilities of the people who live in the space. NS is not just a photo frame or interior accessory, but aims to be a bridge that connects living with interiors, memories, and the future.
　
We believe that everything we see in our daily lives reflects a person's sensibilities and values. That's why we pursued design and quality that can express the individuality of a casual photo frame.
From north to south, from past to future — NS will always be your partner in decorating your life's journey, constantly offering new proposals.
　

What are we doing?

The most important thing in NS's product manufacturing is "richness of expression through the combination of materials" and "balance of functionality and beauty".
By taking advantage of the characteristics of different materials, such as wood, acrylic, metal, and fabric, and combining them in an exquisite balance, we create products with a unique look. For example, in the WUH series, different woods such as teak, walnut, cherry and wing caria are combined like a patchwork to create a design that is both playful and classy.
　
We also pay attention to the details of our products and pursue ease of use. The CAN series uses a mechanism in which photos are sandwiched between two pieces of glass, allowing not only photos but also postcards and pressed flowers to collage. By changing the position of the stick, it can be displayed both vertically and horizontally, and it can be hung on both the wall and placed on the wall, increasing the degree of freedom of the user.
We aim to redefine the act of decorating, elevating it into a richer experience. We are working to create a product that is not just a frame for photos, but a new discovery every time you touch it, and you will be able to use it for a long time. From material selection to manufacturing process and packaging design, we pursue uncompromising quality at every stage, and continue to create products that are close to the lives of users.
　

Commitment to the product

CAN Series - ART IN FRAME
The frame has a sleek and minimalist design that complements the photo with white space. The mechanism of sandwiching photos between two pieces of glass allows you to collage not only photos, but also your favorite postcards and pressed flowers. By changing the position of the sticks, it can be displayed both vertically and horizontally, and it is also practical for both wall mounting and standing. The simple yet strong design blends harmoniously into any interior.
　
ORY Series
The frame features a soft and deep texture like velvet with a flocky finish. The luxurious touch that appeals not only to the sight but also to the touch brings new value to the frame. Its heavy mass of about 700g gives off its presence as a "tool for carefully holding important things" and does not fall over easily no matter where it is placed. If you remove the stand board on the back, it is also versatile enough to be used as a luxury accessory tray.
　
ITA/YVR Series
Based on the concept of "pure beauty without embellishments", this series focuses on the original purpose of the frame, which is to make the decoration appear as the main character. Two types are available: the inorganic and sharp aluminum frame "ITA" and the warm wood frame "YVR" made of white oak wood with oil treatment. Each frame comes with two mats, "Natural White Matte" and "Warm Grey Matte", so you can freely arrange it to suit your mood and what you want to decorate.
　
　

Who are supporting us?

NS's products are supported mainly by city dwellers in their 30s and 40s who are highly sensitive to interiors, photography, and art, and are particular about creating their own unique spaces.
In particular, our minimalist yet warm and highly designed products are highly appreciated by those who prefer Scandinavian interiors and modern interiors. It is also often chosen as a gift for weddings and housewarming, and is appreciated as a "high-quality gift that respects the other person's taste"
　
Actual customers have commented that "even though the design is simple, there is something special about it," "I feel the high quality that makes you want to use it for a long time," and "It has a presence while blending in with the interior."
NS continues to be close to the daily lives of people with rich sensibilities as a brand that provides "experiences" to improve the quality of life and beautifully preserve important memories, not just "things".
　
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