DESIGN COFFEE

デザインコーヒー
Vendor
株式会社ベジタルアドバンス
"Coffee that designs solutions to social issues". Based on the concept of stress relief and mental care, this authentic roasted caffeine-free coffee contains natural plant-derived ingredients.
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T8070001036871

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About the brand

"Coffee that designs solutions to social issues". Based on the concept of stress relief and mental care, this authentic roasted caffeine-free coffee contains natural plant-derived ingredients.
1
For the purpose of relaxation, natural plant-derived ingredients such as "kwansou" and "corn grass" are used and mixed into a blend that is perfect for relaxation and refreshment.
2
With the cooperation of a coffee appraiser at a roasting specialty store and the development department, it takes time to create a satisfactory blend, and it is a delicious coffee that is hard to believe is decaffeinated.
3
We suggest a "new coffee habit to drink before bed" for your busy daily life. It also soothes you as a "coffee to enjoy the open time on holidays".

More about the Brand Owner

田口勇夫

Taguchi Isao

We are simultaneously promoting and executing the creation of the blue ocean right next door and the start of action. In addition, we recognize that the important thing in creative thinking is to "think before researching" and put it into practice. This is because what exists on the Internet is an accumulation of the past. At present, our core business is the development of products in the field of food. In particular, I place importance on the secondary functions of nutrition and food. I believe that the "secondary function of food" is the special power of food that allows us to feel a sense of satisfaction and happiness. By linking this "secondary function of nutrition and food" to solving social issues, we aim to develop products that can meet various needs.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We have created delicious coffee to improve off-time satisfaction and resilience to daily life.
This product was developed with the idea of reversing the conventional image of solving the "sleep problem" that many people feel with coffee, which is loved on a global scale. In today's stressful society, the fulfillment of off-time leads directly to the fulfillment of daily life. Taking a good rest time and improving the quality of rest time will heal your mind and body.
 
 

What are we doing?

Coffee has two diametrically opposite faces. The first feature is the function of caffeine, which has a stimulant effect. The other is the healing function of the mental aspect of "relief". The design coffee developed this time is a gentle decaffeinated coffee that specializes only in the healing aspect. It is a coffee innovation that was born from the idea of reversal and designs sleep that overturns conventional images.
The key point is the uniquely developed "sleeping powder". We mixed the famous GABA and other blended coffees to make and taste them to the extent that they did not feel uncomfortable. The ingredient worth mentioning is "Kwanso". Also known as Okinawa Nemuri grass, it is a traditional vegetable in Okinawa Prefecture. Kwansow contains an ingredient called oxypinatanine, and its mechanism as a sleep regulator has been studied and published on the Internet.
The design coffee "Good Night" is a full-fledged coffee that took 321 days to develop. Many people said that it was "caffeine-free", and in 2024, it won the "Japan Food Selection: Grand Prix"!
"Rest Forest", which was further developed and created, contains polyphenols extracted from young corn leaves in addition to kwansow to help relieve stress and mental care. It's the perfect coffee for a well-deserved rest.
 

Commitment to the product

In today's information overload, the brain continues to receive input without rest, and the fatigue manifests itself in the mental aspect. This design coffee becomes a switch from on to off, giving you valuable free time. The first usage scenario suggests a "new coffee habit before bed" in the off-time free from work. The second usage scene is on holidays. Spending a relaxing time heals you and resets your body and mind.
 <Mandelin Mellow>It is a blend of Indonesian and Colombian beans to create a rich taste. If you use milk or sugar, this is the place to go.
 < Mocha Relax>It is blended mainly with Ethiopian and Brazilian beans. You can enjoy a slight acidity and a prominent aroma.
<Rest Forest> blended with beans from Brazil and Colombia. It is a coffee that can be recommended to a wide range of people with natural plant-derived ingredients and a coffee-like taste.

Who are supporting us?

At exhibitions and product launches that we have tasted so far, the first evaluation we receive is only one word: "delicious." He continued, "I don't think it's decaffeinated." From the words we have received from many coffee lovers, it is a moment when we feel happy that the taste is satisfactory.
We have received many comments such as, "I like coffee, but I don't drink it in the afternoon because I am worried about caffeine."
What everyone has in common is a "sleep task". It is difficult to fall asleep, light sleep, not refreshed in the morning, etc. Of course, design coffee is not a medical beverage such as sleeping pills. It is a drip coffee that specializes in healing by mixing delicious blended coffee with original powder.
It is an innovation coffee for those who want to spend a relaxing off-time such as holidays and before going to bed.
It is the perfect coffee for free time at highland and seaside resort hotels, luxury hotels, glamping facilities, salons, etc.
 
 
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