la Nui.

ラヌイ
Vendor
株式会社la Nui.
Natural cultivation in terraced fields in Omi, Shiranui Town Small-scale production mainly of Shiranui and regional endemic Shiranui chrysanthemums. It is a local brand that is also working on agricultural and welfare cooperation and food loss reduction.
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Invoice registration number

T1330001033015

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About the brand

Natural cultivation in terraced fields in Omi, Shiranui Town Small-scale production mainly of Shiranui and regional endemic Shiranui chrysanthemums. It is a local brand that is also working on agricultural and welfare cooperation and food loss reduction.
1
A land that inherits the story of Shiranui In the land of Shiranui, associated with Emperor Keikō, the brand nurtures sweet mandarins and medicinal Shiranui chrysanthemums, connecting the region's history and stories to the present.
2
The special blessings nurtured by Omi's nature Omi is filled with little rain, sunshine, and sea breeze. The lava soil helps nurture mandarins sweetly, and the endemic Shiranui chrysanthemum is rich in medicinal properties, creating a special environment.
3
Natural Cultivation, Agriculture-Welfare Collaboration, and Challenges Toward the World We continue our challenge to protect our fields through natural cultivation and agricultural collaboration, reduce food loss through processing, and deliver the blessings of Kyushu and the power of Shiranui chrysanthemum to the world.

More about the Brand Owner

髙岡辰也

TATSUYA TAKAOKA

After working at the Ministry of Agriculture, Forestry and Fisheries, he decided to start farming in 2022. My mother won the JA Uki Roof Hanging Dekopon Grand Prize, and the high-quality decopon I met in the devastated garden was a turning point. After completing the professional manager course at Kumamoto Agricultural University, he met natural cultivation leaders and built agricultural management with an eye on production to export. After a test marketing in Singapore, he joined his parents' farm in 2023 and set up a processing plant in parallel with his studies at a management school. In 2024, we were certified as a new farmer in Uki City, and we started doing business with 15/e Organic, Co-op Organic, and others. In 2025, the regional brand la Nui. will be launched, and will promote development that utilizes local resources, such as product development with Takara CRAFT Kumamoto Omi Kanchuhai and restaurants. We are working to refine the value of Omi's nature and Shiranui chrysanthemums and create a brand that will deliver them both domestically and internationally.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Captivated by Omi's story
The story of la Nui. began from the moment when I was captivated by the nature and history of the Omi district.
The legend of the mysterious fire "Shiranui" floating in the sea, the place name related to Emperor Kageyuki, and the story inherited by mandarin oranges and chrysanthemums.
Coming into contact with this land nurtured by the sunlight and sea breeze, I felt that I wanted to convey the blessings of Omi to the present day.
 
Natural cultivation is a tough activity that requires facing the weather and pests.
Nevertheless, connecting the culture and memories that live in Omi to the future is the unshakable driving force of la Nui.
 
"Spell Shiranui together".
These words contain the desire to be a bridge between the past and the present, nature and people, and the land and the world.
By delivering the blessings nurtured by Omi's climate along with the story, we want to create an experience that will liberate the heart.
 
la Nui. will continue to carefully weave the charm of Omi and propose new values that are close to our daily lives.
 
 

What are we doing?

To become a brand that makes use of natural cultivation and local resources
 
la Nui is working on natural cultivation and manufacturing that makes use of local resources, focusing on Shiranui and Shiranui chrysanthemums, which are nurtured by the climate of the Omi area. The lava layer gives the mandarin oranges a sweet taste, and the endemic Shiranui chrysanthemum has medicinal properties. In order to maximize its blessings, we practice sustainable agriculture without relying on pesticides or chemical fertilizers.
 
The main product, Omi Shiranui Juice, is a dish made by hand-picking naturally grown fruits at the moment of ripening and finished with 100% without additives. In addition to the ripe type with rich sweetness, we also offer an early harvest type with a refreshing acidity, providing an experience that allows you to enjoy the nature of Omi as it is.
 
In product manufacturing, we face the challenges unique to natural cultivation, which are easily affected by weather and pests, and repeat trial and error to protect quality.
 
We are also working on the recycling of local resources, job creation, and cultural inheritance, and connecting the stories of the land to modern life through packaging and information dissemination.
 
 
 
 
 
 

Commitment to the product

Omi Shiranui (Ripe Shiranui 100% Juice)
100% juice made from naturally grown ripe Shiranui is hand-picked at the moment when the sweetness is brought out and finished without additives. A signature product that allows you to enjoy the blessings of Omi as it is.
 
Naturally grown Shiranui puree
This is a rich puree made from Omi Shiranui (Omi oranges) grown in natural cultivation by combining the straight juice and pulp carefully squeezed one by one. The pulp after squeezing is carefully pureed and does not use any additives. The original aroma and sweetness of the ingredients stand out, and they are used in a wide range of applications such as confectionery, cooking, and drinks.
The finish is left to the chef and pastry chef, and it is a professional puree. The powerful flavor unique to natural cultivation is highly regarded as the main character and accent of the menu.
 
Shiranui Juice (100% Straight Juice)
This straight juice is made from Omi Shiranui (Omi oranges) from Shiranui Town, Uki City, Kumamoto Prefecture, the birthplace of Dekopon, and carefully squeezed one by one. It is characterized by a strong balance of sweetness and acidity with a Brix of 13.5 degrees Celsius and a pH of around 3.0, and is a high-quality juice that is evaluated as "a taste that surpasses Dekopon".
Our garden has won the top prize among approximately 700 Shiranui farmers in the JA Uki jurisdiction, and has been recognized for its reliable cultivation technology and quality. As a "genuine primary processed product" that does not use any additives, it has gained high support from professionals in a wide range of processing applications such as jelly, drinks, and sauces.
It is the core raw material of la Nui., which is chosen by businesses that want to make use of the power of the material itself.
 
In the future, we will continue to develop new products using Shiranui chrysanthemums and limited edition items that make use of local traditions, further expanding the "stories and experiences" unique to la Nui.
 
 
 
 

Who are supporting us?

la Nui. is supported by people who are highly conscious of nature and health, the child-rearing generation who value the food of their families, and those who want something special for their gifts. Many people said, "I chose it as a gift for my loved ones" and "The natural sweetness is exceptional, so even children can drink it with peace of mind," and the brand is in high demand for gifts.
 
On the other hand, it is also highly regarded as a commercial use, and is used in cafes, restaurants, sweets shops, craft drink manufacturers, etc.Businesses that value material quality and storiesRecruitment from is increasing. The strong aroma and sweetness unique to natural cultivation, the peace of mind of the use of additives, and the easy-to-use supply of juice, puree, and second juice are the reasons why it is chosen in professional settings.
 
In addition to direct sales stores, select shops, and organic specialty stores, wholesale destinations also function as a base for disseminating the charm of the region, including carefully selected restaurants and confectionery stores. Through social media and word of mouth, it has spread to highly sensitive people in urban areas, and the number of fans who sympathize with la Nui's worldview continues to increase.
 
We will continue to collaborate with producers, distribution partners, and restaurants to deliver the blessings and stories of Omi to as many people as possible.
 
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