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About the brand
Mayumasa was born with the concept of "unique fashion and love". A brand that brings you closer to your loved ones.
1
Mayumasa is a fashion brand launched in the spring of 2022. Backpack is produced as the first product.
2
For the founder's elderly mother, I thought, "Wouldn't it be convenient to have a backpack that I can see inside right away?" and started product development. A special spring structure is used for the fastener part.
3
The brand name is "Mayumasa" from her mother's name, Mayumi, and her late father, Masato.
More about the Brand Owner
坂本 一穂
KAZUO SAKAMOTO
His career has been in the fashion business, and he has launched or operated numerous brands. This time, I launched a fashion brand based on my own real purpose.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Why are we doing?
Auto-translated
"Interesting unique fashion" with a design that can be used by men and women of all ages.
We wanted to make a bag that could be used freely by the elderly "Okan", and that's where product development began. And when I paid attention to the backpack, I suddenly looked around and noticed that there were very few women who had such a convenient bag. The backpack has a strong image of the outdoors, but we proceeded with the development with the hope that elderly people and women would be able to use the backpack on a daily basis.
The number of samples made by the time the backpack was completed was well over 200. Initially, it was developed as a backpack that was easy to use for seniors like my mother, but after repeated monitors, it was found that it had functions and designs that could be accepted by a wide range of people, and it evolved into a universal design that matches men and women of all ages.
And it turned out to be a design that didn't suit Okan brilliantly, and in the end, I continued to make my parents cry again (laughs).
Mayumasa's purpose is to "create a place where people feel happy and feel that they are living with compassion and love for their loved ones and themselves." "I want to take care of myself, do something for my loved ones, be useful, and connect" We hope that those who are busy with their days who are really thinking that way will feel the love that makes them happy through our products and content.
What are we doing?
What are we doing?
Creating a system that automatically opens your mouth with "Paka!"
The "automatic opening" that allows you to quickly see the inside uses a "sticky spring," a material that is not used for bags. This feature was patented. (Issue 6675726)
I think that the reasons for obtaining a patent vary from person to person, but it is not as simple as saying "Yes, get it!" just because you applied for it, and most applications are rejected, which is expensive and time-consuming, and there are considerable hurdles to obtaining the patent itself. However, with the desire to "make this invention useful to society," we were able to obtain a patent.
At the development stage, we redesigned and developed samples many times for a basic design that emphasizes ease of matching. More than five years have passed from the initial planning to completion. At the time of spring selection, about 30 types of springs were prototyped and verified. The springs are used in the upper and lower loading parts, with a wide opening at the top and a small opening at the bottom so that objects do not pop out.
Commitment to the product
Commitment to the product
banepaka ryukku 1.0
<Bring comfort and excitement to your daily life! >
There is a fun and fun trick in the zipper part of the main opening and the lower pocket. What's more, as soon as you pull the zipper, your mouth automatically opens. It is an item that not only eliminates the one-step step of "opening your mouth" by yourself, but also gives you new excitement in your daily life.
In addition to functionality such as lightness, storage, and convenience, you should be somewhat attached to the design and form with its gentle roundness. Regardless of age or gender, it has become such a wonderful backpack that can be used scenelessly.
Who are supporting us?
Who are supporting us?
There is a wide range of customers who use it, ranging in age from Arasar to Arakan, and genders are also genderless. There are many customers who like the brand because of the looks and functionality of the product itself, and there are many customers who sympathize greatly with the purpose part. Currently, it is sold only on the official EC site, so there are no wholesale customers.
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