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Pure

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Depart from the 5-star hotel Spa in France. It is popular all over the world, mainly in high-end cosmetics stores in Europe. Nature-derived spa cosmetics based on rare alpine plants such as edelweiss, but also using cutting-edge technology.
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About the brand

Depart from the 5-star hotel Spa in France. It is popular all over the world, mainly in high-end cosmetics stores in Europe. Nature-derived spa cosmetics based on rare alpine plants such as edelweiss, but also using cutting-edge technology.
1
Consisting of a spa cosmetics line that can meet a variety of needs, it addresses a wide range of age groups from 20s to 40s and older, as well as skin problems.
2
Edelweiss, which brings youthfulness, has molecules that combine defense functions and is resistant to extreme cold and strong sunlight. It is characterized by its excellent ability to protect the skin.
3
A perfumer is employed for manufacturing, and the product is equipped as a luxury brand. Tested by dermatologists without animal testing. We use plants grown and harvested in environmental protection areas that do not require any animal-derived raw materials.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The brand's founder, Jocelyn Shibue, launched a cosmetics brand called Pure with the desire to deliver naturally-derived cosmetics using carefully selected rare plants and minerals to women.
 

What are we doing?

<PyleIn 1982, the founders of >, Mr. and Mrs. Shibue, opened a five-star hotel in the luxury resort of Jaube, at the foot of the French Alps, and in 1990 opened the first Pure Altitude Spa in the hotel.
 
 
It grows strongly in the French Alps in front of youedelweissIn 2000, we began to develop our own skincare products exclusively for spas. In 2009< Pure > was completed, and since then, the number of products has increased to meet each customer's skin concerns.
 
Currently, Pure> is not only available at hotel spas in France, but also at high-end cosmetics stores in Switzerland, Italy, Germany, and other European countries< and has been well received all over the world.
 
< Pure > where you can enjoy the special atmosphere of "Pure Altitude Spa". You can spend a luxurious and elegant care time.
 

Commitment to the product

The core ingredient of < Pure > is edelweiss.
Edelweiss is formulated as a natural protective ingredient that protects the skin from external stimuli.
 
< Pure> three keywords for each product
"Rarity", "Sophisticated Technology" and "Joy"

Who are supporting us?

Pure is available in a basic line, an organic line with organic certification, a premium line specializing in aging care, a body line, and a protect line that can be used in a variety of situations, and is used by a wide range of generations around the world.
 
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