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SETO JEANS

SETO JEANS

セトジーンズ
Vendor
株式会社丸一
Produced in Setouchi, the holy land of denim. Selvedge fabrics woven on old-fashioned power looms are dense and incredibly flexible. The shades of 100% pure indigo create a deep flavor the more you wear it.

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T1011501004421

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About the brand

Produced in Setouchi, the holy land of denim. Selvedge fabrics woven on old-fashioned power looms are dense and incredibly flexible. The shades of 100% pure indigo create a deep flavor the more you wear it.
1
The "ultimate standard" woven by tradition and innovation Setouchi, the holy place of Japanese denim. Our denim combines traditional craftsmanship nurtured here with a modern sensibility.
2
Wearing tradition and going into the future. Selvedge denim from an old-fashioned power loom. It is a tough and comfortable "modern vintage". The dyeing of 100% pure indigo promises that the more you wear it, the more beautiful the color will fade.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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This is because we want to protect the "sound of the old-style power loom" and "the hands of craftsmen" that remain in the Seto Inland Sea and convey it to the world. We believe that the "uneven beauty" and "joy of nurturing" that have been lost in favor of efficiency are the richness that is most needed in this era. To make Japan's sincere manufacturing a part of your life story.

What are we doing?

It redefines the traditional techniques of the Seto Inland Sea into "modern everyday wear". We are particular about rare old-fashioned power looms and pure indigo dyeing, and we deliver selvedge denim to the world that is beautiful the more you wear it and that is close to your life

Commitment to the product

A texture that can only be produced with a rare old-fashioned power loom. A color that can only be drawn with 100% pure indigo. And the precision that can only be sewn by craftsmen in Setouchi. All of this will add up to the "ultimate one" that will color your life.

Who are supporting us?

"You are the one who completes it."
　
What we offer is denim that we dare to stop at 80%. The remaining 20% is a story called "color fading" that is engraved on the way you walk, sit, and the time you spend. For everyone with their own style.
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