About the brand
Incense brand from Melbourne, Australia. 100% vegan and eco-friendly, the fragrance-like scent that renews the image of conventional incense is truly "magical".
We blend high-quality natural fragrance resins and fragrances to create fragrance-type incense that fuses tradition and modernity.
Designed with a focus on scents and materials, incense and incense holders will make your self-care habits special.
More about the Brand Owner

JAU-Japan Australia United-
ジェイエイユー
Australia is full of creativity. We at Japan Australia United < JAU > import beautiful Australian lifestyle products to Japan.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Maho Sensory was founded by Joshua Tong in early 2019 and the brand is also a heartwarming sign of respect for his late mother. The importance of incense for him dates back to his childhood.
His Vietnamese mother burned incense regularly on special occasions such as the Lunar New Year and when worshipping ancestors. Joshua's mother passed on to him the culture of ritual burning incense and taught that prayers reach heaven through incense.
After Joshua's beloved mother left in 2011, Joshua regained his sense of calm and peace by burning incense at his mother's altar. In honor of his memories with his mother, Joshua spent several years creating the Maho Sensory that we know today. Maho Sensory's incense is made using traditional incense-making techniques. And the incense holder has a spiritual meaning based on the teachings of the mother.
With a deep reverence for the spiritual meaning of incense, Maho Sensory will continue to create products that bring peace to people's lives.
MAHŌ's incense is 100% vegan*. We choose all materials in an environmentally friendly and ethical way. When lit, it releases a delicate and timeless scent.
* Incense often contains gelatin. Gelatin is extracted by applying heat to the skin and bones of pigs, cows. Vegan incense is a natural incense that does not have any of these processes.
By combining selected fragrances with natural incense wood, MAHŌ's incense is completed. For example, the scent of "Gypsy wood" is made from a light, sweet-smelling wood called spruce, to match the fragrance of frankincense, which calms the mind and slowly restores oneself. Both are extracted from natural wood, allowing you to enjoy the finest scents.
Commitment to the product
MAHŌ Sensory Compact Case
The most popular series. It contains 60 incense sticks with a burning time of 30 minutes. There are 7 types of scents in total. The package is embossed with a design that matches the scent.
MAHŌ Sensory Burner Kit
This kit includes incense (30 incense × 60 minutes burning) and a small incense stand in a glass case. The luxurious glass case will make a great gift.
Hoseki Mari Incense Holder
Hand-made brass saucer and natural stone incense holder.
There are five types of natural stones: yellow jade, carnelian, green aventuri, lapis lazuli, and rose quartz, and the power of each stone can be felt together with the incense, creating a calm and relaxing space from the moment the fire is lit, and bringing out a sophisticated sense of healing through nature and smoke.
Since there are many types of scents, it is used by a wide range of people, regardless of gender. Unlike conventional woody-scented incense, it is a frenglancing type incense with a gorgeous scent, so it is supported by those who want to try new incense and those who are trying incense for the first time.
In addition, the packaging is beautiful with a sleek design, making it a perfect gift.