amulets

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amulets
[Femcare products with magnesium as the main ingredient] A femcare brand that is close to women's minds and bodies that are fluctuating during PMS, menopause, and other situations. Proposing future care like a talisman.
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About the brand

[Femcare products with magnesium as the main ingredient] A femcare brand that is close to women's minds and bodies that are fluctuating during PMS, menopause, and other situations. Proposing future care like a talisman.
1
First Femcare Product! Contains magnesium            Utilizing the properties of magnesium, it protects your skin from friction and dryness.
2
Simple 6 (No preservatives, colorings, etc.)        Rice oil, beeswax, plant-based stearate, magnesium chloride, shea butter, water *Plumeria version contains fragrance

More about the Brand Owner

かめい ひとみ

hitomi kamei

amulets will be delivered from Oita Prefecture! It is a femcare brand developed by mother and daughter. Hormonal disorders that cannot be separated from many women ... For women who are prone to fluctuations as a talisman of beauty and health. For the first time and from now on The future is more like me, emulators.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Amulets means "amulet" in French.
A woman's body is constantly working.
Menstruation, pregnancy, and menopause.
Sleepless nights, cold fingertips, and unexplained ailments.
 
However, many women are so used to "doing their best" that they put themselves on the back burner.
 
amulets were born as a "small amulet" for such women.
 
It is a brand that reconnects the wisdom of minerals with the self-care of modern women.
Instead of "curing",
"Feel yourself properly."
 
In the midst of busy daily life,
I want to give you a time to take a deep breath.

What are we doing?

amulets are magnesium-based femme care items
 
Because it is a delicate place called a delicate zone,
It's not just a beauty item,
We propose self-care habits that start with women touching their bodies.
 
 
For a talisman for every day of skipping.
Even if it's the first time, the future will be more like me, emulates
 

Commitment to the product

Amulets' products are born from the idea of "subtraction".
 
Don't let it smell more than necessary.
Don't decorate more than necessary.
Do not stimulate more than necessary.
 
Corn oil, beeswax, shea butter, etc.
Based on a material that blends well with the skin, it contains magnesium.
We aim to formulate a formula that can be used easily every day.
 
It also features a design that is not too femcare-like.
 
It should be able to be placed naturally on the washbasin or porch.
It should be easy to pick up as a gift.
There is a blank space that makes you want to talk to someone.
 
It uses a pouch without using an outer box, so you can carry it with you when you go out.
I thought it was the ultimate SDGs.
amulets are not only about the product itself, but also about
It is designed to include the feeling that you like the person who chooses this.
 
 
 
◆Magnesium chloride 8%
Emulates contains magnesium chloride, the first product for delicate zones, as the main ingredient. It protects and keeps the skin in the delicate zone, which has a thin stratum corneum and is said to be vulnerable to stimuli such as friction, and keeps it refreshed.
 
◆Because it is a delicate place, only what is really necessary
Emulates are made up of six simple ingredients, including magnesium chloride. It moisturizes the skin in the delicate zone, which is prone to dryness due to low moisture content, and prevents dryness and rough skin.
 
◆Firm adhesion with a small amount
The texture is light yet adheres to the skin even though it is light to wear, as if it has taken the "best part" of the smoothness of the oil and the moisturizing feeling of the cream.
The fragrance is available in fragrance-free and plumeria that can be used according to your mood.
 
Emulates developed products with a mother and daughter, which is rare in the industry.
This product will be your first femcare experience!

Who are supporting us?

Amulets is especially supported by sensitive women in their 30s to 50s.
 
・For those who find a natural style not enough
・Those who want to handle their body with care
・For busy people who don't want to lose their sense of beauty
- Women working while struggling with "vague discomfort"
・Those interested in hot springs, fermentation, or phytotherapy
 
Additionally, there are salons, select shops, lifestyle shops, and more,
This brand is highly compatible with stores that want to deliver their worldview, not just "selling products."
Clinics specializing in dermatology, obstetrics, and cosmetic surgery; salons specializing in esthetic, hair removal, nail, and fem care; classes for yoga and pilates; osteopathic clinics, chiropractic clinics, acupuncture clinics, massage parlors, select shops, and more.
 
Even more so than the moment you pick it up,
After you finish using it, it quietly stays in your memory.
 
Amulets aims for such products.
 
Brand site: amulets.jp
Instagram:@___amulets___
 
 
[CREA] September 2025 Autumn Issue
●2025 Best Femcare Feature● Published!
 
[Young Women Starting Intimate Area Care for the First Time]
For mothers who purchase for daughters who have just reached their first period, or women in their late teens and twenties who have started to take an interest in self-care. "Can be used as a first-time care product"
 
[For people in their 30s and 40s seeking care tailored to lifestyle changes]
Women who want to value themselves even amid busy days of childbirth, childcare, and balancing work and family. "As a reward for myself" "As part of daily self-care"
 
[Beautiful and healthy after menopause: Over 50]
As care that supports changes in physical condition before and after menopause, and as a countermeasure against dryness caused by long-term hormonal fluctuations. Some people said, "I wish I had used it earlier."
 
It's also recommended for dryness after VIO hair removal, which has been on the rise recently.
 
 
 
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