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Herbal Style

Herbal Style

ハーバルスタイル
Vendor
株式会社ハーバルスタイル
Herbal tea that you can feel with your five senses. Under the theme of "Producing the community with gifts from nature," we aim to create new value that goes beyond the conventional way of agriculture of "producing and selling."
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About the brand

Herbal tea that you can feel with your five senses. Under the theme of "Producing the community with gifts from nature," we aim to create new value that goes beyond the conventional way of agriculture of "producing and selling."
1
About 60 kinds of herbs are cultivated, mainly domestic hibiscus roselle. OEM available
2
The most popular hibiscus roselle cordial syrup. It can be enjoyed as it is over yogurt, as a dressing, or as a sauce for meat.

More about the Brand Owner

宮澤　知子

TOMOKO　MIYAZAWA

"Learning from the way plants live" Once the plant has taken root, it does not move from there. Therefore, in order to protect yourself from foreign enemies, "determine the shape of the body according to the environment" It has a special ability. Even in various environments, we humans I named it "Herbal Style" with the idea of being able to live supple like a plant. Herbs, in particular, are plants that grow resilient to adversity, whether they are stepped on or stepped on. The herbs of Holistic&herbalgardenOsako are almost wild herbs that have not been touched by humans at all.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Producing the community with a gift from nature"
We, Herbal Style, were born using abandoned farmland in Fukuyama City, Hiroshima Prefecture. The representative, Tomoko Miyazawa, has a deep understanding of the power of plants as an expert in aromatherapy, and has a philosophy of learning about the human way of life from the way plants live.
Once a plant takes root, it cannot move, and it has the strength to adapt to its environment and survive. Herbs, in particular, are plants that grow strong in adversity, whether stepped on or stepped on. We also named it "Herbal Style" with the hope that we can live flexibly like plants.
　
While working on regional revitalization through environmental education, satoyama conservation, and human resource development, we aim to create new value in the sixth industry in society that goes beyond the conventional way of agriculture of "producing and selling." In order to protect the limited environment and create a sustainable society, we pursue the ideal style of agriculture and provide products made with time and effort in the local city of Fukuyama, in order to realize a rich life in harmony with people and nature.
　
　

What are we doing?

We are based at "Holistic &Herbal Garden Osako" and cultivate herbs that grow in conditions close to the wild. Since 2020, we have been working to protect local resources and ecosystems by clearing abandoned farmland that has been regarded as a problem of damage to residents by wild animals and developing it as an herb garden.
In cultivation, we collaborate with the Department of Smart Engineering, Faculty of Engineering, Fukuyama University, to practice agriculture using IoT technology. By constantly measuring the temperature, humidity, soil temperature, and soil condition of the fields, we have realized sustainable agriculture that does not place a burden on both people and plants.
　
The harvested herbs are processed into products that make the most of the power of plants that encompass the rhythm of nature. Herbal teas and aromatic products balance the mind and body and bring the blessings of nature into our daily lives.
Our activities are not limited to mere product creation. Through various hands-on events such as seasonal herb harvesting workshops, herbal tea making workshops, and herb distillation experiences, we provide opportunities to learn about plant ecosystems and learn how to live. Through these activities, we aim to contribute to the creation of local employment and human resource development, and to create a sustainable society in which resources are passed on to the next generation.
　
　
　

Commitment to the product

Ethical Herbal Tea
Holistic &Herbal Garden Osako's eco-friendly and heart-friendly herbal teas are carefully finished by hand without using pesticides by reusing herbal scraps that were previously scheduled to be discarded. The gorgeous scent of hibiscus roselle is "Kimochi Yawaragu", and the refreshing scent of Setouchi lemongrass is the main "Kimochi Refreshing". With one tea bag type at a time, you can easily create a relaxing time.
　
Powdery Aroma ~ Fuku Kaori
The industry's first powdery aroma "Fukuka" was developed based on the concept of "connecting thoughts with fragrance". Since scents tend to be closely related to memories (Proust effect), we have created three types of scents that will make people who come to Fukuyama feel nostalgic when they pick up this aroma as "another place they want to return to." It is a product that represents the region, winning the Silver Prize in the SP Division of the Hiroshima Advertising Planning Award and the Hiroshima Good Design Award Encouragement Award.
　
Herbal Cordial
"Herbal Cordial" is a syrup that incorporates seasonal herbs and allows you to enjoy the flavor of herbs. When you want to quench your throat or relax, you can enjoy it with hot water or carbonated water to feel the gentle taste derived from plants. In particular, cordials made from hibiscus are characterized by their bright color and refreshing acidity, and are well received by many people.
　
　
　
　
　

Who are supporting us?

Herbal style products are favored by those who value the rhythm of nature and want to balance their mind and body. It is loved by women in their 30s to 50s, who are particularly interested in health and beauty, and who lead a natural-oriented lifestyle.
In addition, it has begun to be handled at famous local facilities in Hiroshima, and is recognized as a brand rooted in the community. We have also exhibited at events in Bunkyo-ku, Tokyo, and nationwide exhibitions such as the Tokyo Gift Show, and have expanded our nationwide support beyond our hometown of Hiroshima. In 2022, we received the Excellence Award at the 6th China Women's Business Contest, and our efforts have been highly evaluated by society, such as the Excellence Award of the Development Bank of Japan China Branch Manager's Award.
　
　
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