soi

ソイ

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ひいらぎデザイン

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T4810844158528

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About the brand

[Commitment to materials] Candles made using only natural materials such as plant-based wax and essential oils. Fresh flowers that would otherwise be discarded for color are carefully dried and reused.

【Health Considerations】Lights that emit almost no smoke and soot. We do not use chemicals, petroleum products, or artificial substances that are harmful to the human body.

【Environmentally friendly】Zero plastic in packaging and containers. We sell refills and have a return and recycling program. (Currently in preparation)

More about the Brand Owner

堀川　えりこ

ERIKO HORIKAWA

He is the owner of "Hiiragi Candle" and "SOI". After graduating from Musashino Art University, Worked at an advertising agency and design office as a graphic designer Left the design office when she became pregnant. Continuing to work in graphic design After I discovered candle making, I quickly became that trico, Currently, in addition to her mother's job, she is a graphic designer, a dresser, I live my life as a candle artist every day ・ACA Certified Artist FC Member

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Only natural materials make it comfortable to blend into the space.

It was a shop I stopped by casually, and it was somehow cozy and I spent a little longer.

I don't know why, but the air is soft and calming.

And on the way home, I thought, "It's good," and picked one up.

That's the kind of time SOI wants to create.

Not to "sell" products, but for people to stop and stay,

Create a space that makes you want to choose.

As an opportunity to do so, we deliver lights and scents.

Now that more and more people are putting themselves off in their busyness,

To pause for a moment and create time to get in order.

Providing this opportunity with "light" and "fragrance" is the origin of SOI.

The lamp, which is scented only with 100% natural soybean wax and essential oils,

It does not insist strongly, but gently blends into the air.

What are we doing?

Just placing a candle will create a space and create a reason to be chosen.

{soi} means "oneself" in French.

It is also known as "soy wax", a plant harvested from soybeans, which is often used in SOI.

What SOI wants to deliver is not just candles

"Time to face oneself" and "Experience of loving oneself".

No synthetic fragrances or paraffins,

The soft scent and light made only of natural materials

It blends in with the space without any discomfort.

In addition, using Ross flower (discarded flower material),

We design products not only to look good, but also to have a reason to choose them.

・Lights that make you stop suddenly

・A scent that makes you want to take a deep breath

・A minimalist appearance that can be adjusted just by placing it

It is a brand that was created not only for the product, but also for the creation of sales floors and experiences.

Thoroughly sticking to materials, environment, and body "yourself"

{soi}'s candles show you a one-of-a-kind light made with utmost care.

The soy wax and palm wax used are wax collected from plants.

It is produced using essential oils extracted from plants.

It is a light given by the blessings of nature.

No matter how advanced technology is, humans are no match for the power of nature.

・Gratitude for "being" (Being, not having. To be rather than to have)

・Life that "circulates" (circulating with nature, rebirth of flowers, regeneration of the mind)

・"One-time preciousness" (loss flower = respect one-time beauty)

・"Silence and dialogue" (inner conversation through scent and light)

Because of these times, it is time to re-examine the "self"

I feel that it is necessary.

Commitment to the product

Only because it is 100% natural-derived can it be realized, the light and fragrance that gently lasts.

Comfort that blends into the space.

SOI candles do not use any artificial ingredients in all of their products.

"I like candles, but

I couldn't use it because I was worried about the smoke and aroma."

We will deliver safe and beautiful lights to customers who feel uncomfortable with such discomfort.

・Made with 100% natural soy wax

・Reuse of loss flowers (discarded flowers)

・Synthetic fragrance, paraffin-free

・Fragrance with only essential oils

In addition,

・Clean design with almost no smoke or soot

・Does not contain chemicals harmful to the human body

・Fragrance design with the autonomic nervous system in mind

We value not only the aesthetics but also the comfort that makes you want to continue using it.

< Commitment to Materials>

▶︎100% natural soy wax

▶︎ Use of Ross Flower

▶︎Synthetic fragrance and paraffin-free

▶︎ Only essential oils are used

▶︎ Use reusable utensils

< Health Considerations>

▶︎ Almost no smoke and soot (soot)

▶︎ Does not contain any chemicals harmful to the human body

▶︎Fragrance design that regulates the autonomic nervous system

< Environmentally friendly>

▶︎Zero plastic in packaging and containers

▶︎Return &recycling program (in preparation)

Who are supporting us?

SOI is supported by customers who share the following values:

・Those who value space creation and worldview

・Those who want to make natural and sustainable choices

・Those who are looking for time to prepare in their daily lives

・Those who are looking for "meaning" and "story" in gifts

・Those who want to deliver not only products but also "experiences"

・Those who want to choose something that will be loved for a long time, not flashy

・Those who want to incorporate relaxation and self-care into their daily lives

・Those who are particular about space creation and interior design

・Those who want to choose natural and sustainable products

In fact, from the stores that have introduced it

"There are many people who pick it up somehow."

"Naturally chosen as a gift"

"It is now said that the space is ready."

We have received voices such as.

SOI is not the main character, but it is chosen to change the impression of the space.

< are sold at stores like this>

・Select Shop/Lifestyle Shop

・Salon (beauty salon, esthetics, relaxation)

・Accommodation and café sales corner

・Gift shop / flower shop

Benefits of introduction for < stores>

・Increase in customer unit price due to gift demand

・Improving brand value through space production

・Differentiation through sustainable appeal

< Sales floor proposal>

・Small gift development next to the cash register

・Creation of experience leads by installing testers

・Seasonal display development

・Appeal to the story by installing POP

Soy candles and palm candles

Candles made from vegetable wax

As an item that matches the growing "natural orientation" and "wellness demand",

It has gained support from a wide range of people.

For customers who value "scent, space, and comfort",

It is a product that is easy to pick up and can be expected to continue to be in demand.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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More about the Brand Owner

堀川 えりこ

ERIKO HORIKAWA

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堀川　えりこ

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