What we value is to make products that make use of rice produced in Niigata Prefecture and that can be eaten together by people of various situations and beliefs as much as possible. Of particular interest is the new possibility of Niigata's proud rice with low allergens.
In Niigata Prefecture, the Prefectural Food Research Center has led research on how to produce high-quality rice flour and developed a special fine milling technology (two-stage milling and enzymatic processing milling). This technology has allowed Koshihikari to make rice flour for confectionery as well, and it has become the foundation for our product manufacturing.
I also paid attention to puff pastries, which are familiar in Japan. The simple appearance, light texture, and natural sweetness of the ingredients are also in line with the concept of low allergens.
It was difficult to find a business that manufactured in Niigata, but a new product image began to expand after meeting a farmer who was lining up puff pastry at an exhibition. From here, the development of new sweets, mainly Niigata rice, began.
We also run a local online community for food allergies, Niigata Table, which provides a place for families in the same situation to exchange information. Through this community, we hope to connect with more people and expand food safety and security.