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green coffee stand Midori no seeds

green coffee stand Midori no seeds

グリーンコーヒースタンドミドリノタネ
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green coffee stand ミドリノタネ
[Sowing healthy seeds starting with one cup] A green coffee specialty store made from green beans that are not roasted and has a warm and gentle taste. Organic healthy coffee that was unlikely
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About the brand

[Sowing healthy seeds starting with one cup] A green coffee specialty store made from green beans that are not roasted and has a warm and gentle taste. Organic healthy coffee that was unlikely
1
It is a powder type and does not contain tools. Just dissolve it in hot water or water in one second and enjoy it easily.
2
One cup can supplement the antioxidant power needed for the day. 1/4 of the caffeine I am concerned about

More about the Brand Owner

田近義貴

TAJIAK YOSHITAKA

Born in Shizuoka City, lives in Shizuoka City. Experienced as a manager in a department that manages 900 stores at a major convenience store chain. He realized the importance of food through changes in his own physical condition and felt the limitations of convenience store products and became independent. While looking for a healthy product that everyone can easily incorporate and continue, they find green coffee. By simply changing your daily coffee to green coffee, you can become healthy without changing your expenses or habits. The potential of green coffee has been featured in the local media, including 10 TV episodes, 8 radio episodes, 1 newspaper issue, and 2 magazine episodes.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why we launched "Midori no Tane" was because we wanted to "naturally incorporate health into our daily lives." The founder, Yoshitaka Tachika, was once in charge of management strategy at the headquarters of a major convenience store, but he gave up his stable career and jumped into an unknown field with the belief that he wanted to deliver something truly valuable. It is important to be aware of health in our daily lives, but "ease" is also important for busy modern people. Therefore, I thought that if I could change the coffee I drink every day to something "healthy", I would be able to incorporate health into my daily life without difficulty.
　
Green coffee is rich in antioxidants such as chlorogenic acid, which is often lost in regular coffee by using green beans before roasting. While it can be expected to have various health benefits, such as stabilizing blood sugar and blood pressure, and improving liver function, some people said that it was "not like coffee" and "thin". However, as we repeatedly tried and tasted it, we received more positive voices, such as "I can drink this" and "It has a slight sweetness without sugar," and I was convinced of the potential of green coffee.
　
Our goal is not just to provide healthy food. "Create an opportunity to think about health from one cup of coffee". Health is not an obligation, but an option. Ideally, it is not something that is forced to continue, but something that naturally blends into your daily life. Through green coffee, we want to realize a society where everyone can easily make healthy choices. To that end, we continue to take on challenges every day.

What are we doing?

At Midori no Tane, we are focusing on the development and dissemination of green coffee in order to realize the brand's worldview of "health in everyday life". Our green coffee is made from green beans before roasting and is made using a method that makes the most of antioxidants such as chlorogenic acid. From the selection of green beans to the extraction method, we went through many trials and errors to find a balance between the original flavor and ease of drinking of coffee, as well as the health benefits.
　
At the beginning of development, there were many comments that it was not like coffee" and "the taste was bland", and it took a lot of trouble before it was accepted. However, its unique taste, which can be felt with a slight sweetness even without adding sugar, has gradually gained popularity. We value ease and deliciousness so that not only health-conscious people but also those who are not usually very health-conscious can pick it up.
　
In addition, through the spread of green coffee, we aim to create a society where healthy lifestyles become "commonplace" rather than "something special". To this end, we are actively promoting collaboration with other brands through OEM supply. This creates an environment where more people can easily enjoy green coffee.
　
Our commitment goes beyond mere product development. In the procurement of green beans, we are conscious of sustainable agriculture and fair trade, and are working with producers to consider the environment and society. From the perspective of the SDGs, we continue to work every day with the aim of balancing health and the global environment.

Commitment to the product

Midori no Seed products take advantage of the blessings of nature and value being gentle and close to our daily lives. Its main product, "Green Coffee," is extracted from green beans before roasting using a unique manufacturing method and is rich in chlorogenic acid. It is an instant type that can be easily drunk by simply dissolving it in hot water or water, and can be used in a variety of situations, such as waking up in the morning, between work, or relaxing time. It has little peculiarity, has a slight natural sweetness, and is popular for being delicious without adding sugar or milk.
　
Another notable product is the "Green Coffee Oat Milk Latte". When combined with plant-based milk, it achieves a mellower and richer taste. This dish is also recommended for those who want to refrain from dairy products or those who are vegan. We have received many comments from customers such as "It's gentle on the body but satisfying" and "It's easy to continue every day."
　
In addition, the seasonal "drinking green coffee jelly" is also popular. This dessert offers a coffee flavor and refreshing texture, making it a great choice for health-conscious people and children. All of these products do not use preservatives or artificial sweeteners, and value the original taste and aroma of the ingredients.
　
We place great importance not only on the quality and safety of our products, but also on environmental considerations. We use recycled materials for our packaging and try to reduce the use of plastic as much as possible. Customers have received warm comments such as "I can drink it with my family with peace of mind" and "I am happy that we are environmentally friendly."

Who are supporting us?

Midori no Tane is supported by a wide range of customers. In particular, we have received a lot of support from people in their 30s and 50s who are starting to become health-conscious, housewives who care about the health of their families, and the younger generation who are naturally and organic-oriented. In addition, the product design is highly regarded for its product design that vegans, vegetarians, and people with allergies can choose with confidence.
　
Actual buyers have commented that "you can easily be aware of your health every day" and "I didn't like coffee, but green coffee is easy to drink." In addition, it is also available at specialty stores selling health and natural foods, organic cafes, and local direct sales outlets, and can be purchased at retail stores and online stores nationwide, mainly at local stores in Shizuoka.
　
We are also collaborating with other brands through OEM supply, and there are more opportunities for more people to learn about the appeal of green coffee. We will continue to listen to our customers and strive to create better products and improve our services.
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