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SUNAOLAB.

SUNAOLAB.

スナオラボ
Vendor
株式会社スウトデザイン
We develop design products based on the concept of "Let's live with fun". With a design that adds "fun" to functionality and safety, we want to make both children and adults smile.
    Eco-friendlyHandmade & CraftsSocial GoodSmall BatchLocally Made
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T6290001076088

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About the brand

We develop design products based on the concept of "Let's live with fun". With a design that adds "fun" to functionality and safety, we want to make both children and adults smile.
1
Together with makers in the Kyushu area, we develop design products such as kitchen goods and baby goods. We co-produce while respecting the skills of each creator.
2
The main material used is "wood". We decide which wood to use from among high-quality wood in Japan and abroad, taking into account the characteristics of the material, price, and supply stability.
3
All original products with a sense of playfulness woven into a functional and simple shape. In addition to Japan, it is also being developed in the United States, the United Kingdom, France, Hong Kong, Taiwan, South Korea, etc.

More about the Brand Owner

長尾 朋貴

Tomotaka Nagao

In 2009, we started manufacturing. Launched the household goods brand "Sunao Labo", planned and designed its own products, and started manufacturing and sales. Since 2013, we have shifted to a form of "collaboration with creators in the Kyushu area". Shifting the focus from production to product planning and design. Since 2014, we have been exhibiting at BtoB exhibitions held in Tokyo 1~2 times a year (interior lifestyle exhibition, Tete trade fair, etc.). Expand your sales network. Currently, it is sold in about 70 stores in Japan and 7 countries overseas. In 2015~2016, the representative product "Nabeshiki House" was sold at the MoMA Museum Shop in New York. In addition to developing its own brand, it also proposes designs to architectural design offices, furniture manufacturers, toy manufacturers, etc. <Major awards> 2019 Japan Sign Design Award Silver Prize 2016 SEGD Global Design Award (USA) Fukuoka Design Award Distribution Division Award (2018), Excellence Award (2011, 2014, 2015)
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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It all started in 2004 when a childhood friend who runs a nursery school asked me if I could make chairs for the children. At that time, I was a businessman working for a housing manufacturer. Originally interested in furniture and products, he borrowed machines and tools from a nearby woodworking shop on weekends and made things for himself as a hobby. It was a request from a friend who heard about me.
Feeling the joy and anxiety of making something for someone for the first time, I was absorbed in designing it and completed the children's chair. The sense of exhilaration and accomplishment when it was delivered safely was something I had never experienced in my life before, and it was a moment when I vaguely felt, "How happy I would be if I could make this my job."
　
After that, the children's chair was presented at an exhibition planned by a friend he met at a design school. Fortunately, it was well received there, and it was commercialized and developed as a commercialization by a childcare equipment manufacturer.
　
This event deepened my confidence and launched the household goods brand "Sunao Lab". "Sunao" in Sunao Lab means "honest". The brand name was given with the idea that let's live honestly with our own feelings, and that by being honest, we can bring happiness to ourselves and the people around us.

What are we doing?

Sunao Lab's products are made by Nagao, the representative and designer, based on hints and ideas he has gained from his daily life, while repeatedly making and improving them.
　
After carrying out the planning, design, prototyping, and trial processes in-house, we entrust the main work such as wood processing to several partner manufacturers in the Kyushu area. Although it is mainly a few manufacturers, it is all skilled craftsmen who have built a relationship of trust over time, and their cooperation is to achieve high-quality manufacturing.
　
Based on the concept of "Let's live happily", we will send out design products that play an active role in our daily lives. We want to make both children and adults smile with a design that adds "fun" while having basic functions that can be used properly, safe and secure materials, and a form that is close to people.

Commitment to the product

Here are our main products:
　
"Mushroom vessel"
This is a set of baby tableware that when plates and cups are stacked, they take on a cute shape like mushrooms. It is an item that can be used from the baby food period and is popular as a baby gift. The most attractive thing is its catchy and emotional shape, but it is also made with great attention to detail. A plate with a return at the end to make it easier to scoop food. A constricted cup for ease of holding. A spoon that is thick and durable. The design puts ease of use first.
It was released in 2014. Since then, the quality has been improved by repeating two improvements. It has received high praise, being featured alongside famous overseas brands in magazines such as "ELLE a table" and "tocotoco".
　
"Nabeshiki House"
It is a cute potholder in the shape of a house that can be enjoyed as an interior decoration when not in use. A long-selling product that has been on sale in earnest since 2010. I have never seen a pot holder with the function of "decorating" anywhere else, and I feel that originality is the secret to its popularity. It has been sold internationally for three seasons from 2015 to 2017 at the museum shop of MoMA (Museum of Modern Art, New York).
　
"Chopstick making kit PENCIL?"
A DIY kit that allows you to make chopsticks easily and easily. The handle is already ready, and you can make chopsticks by scraping only the tip of the chopsticks. I want many people to experience the "experience of making chopsticks (things)" more casually! A product born from such a thought. From the same hexagonal cross-section as a pencil, "PENCIL?" It is named. The material is bamboo harvested in the mountains of Kyushu. By smoking it, it is processed into soot bamboo to improve mold and insect resistance. Another nice point is that you can choose from 5 colors.

Who are supporting us?

Sunao Lab's products are supported by families of the child-rearing generation, who value the warmth of natural materials and handmade.
"Mushroom bowls" are often chosen as baby gifts and birthday gifts, and we have received comments such as "children are happy to use them" and "they can use them with peace of mind".
The customers of "Nabeshiki House" are really popular with a wide range of people, both men and women, from their 20s to 70s. It is also a popular item for wedding gifts and housewarming gifts. One of the features is the high repeat rate.
"Chopstick making kit PENCIL?" is also in demand as a school-related teaching material from elementary school to university. Nowadays, children have fewer opportunities to use knives, so we recommend it as an entrance to the manufacturing experience using knives.
　
Wholesale destinations include carefully selected select shops and interior stores nationwide. We are also expanding overseas, and currently we are doing business with the United States, Canada, the United Kingdom, France, Australia, Hong Kong, Taiwan, Singapore, and South Korea. We may also receive direct inquiries from international buyers through our website.
We have received warm messages from our customers, such as "children are using it carefully" and "I was very happy when I gave it as a gift," and I feel that it is leading to the smiles of customers around the world.
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