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Tengo Brewery

Tengo Brewery

アマノサトジョウゾウショ
Vendor
株式会社天郷醸造所
It is a new brewery that makes use of local nature and resources to make craft sake that combines tradition and innovation, and is a new brewery that disseminates Japan culture with the aim of revitalizing the region and reviving Japan's sake culture.
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T6010701045270

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About the brand

It is a new brewery that makes use of local nature and resources to make craft sake that combines tradition and innovation, and is a new brewery that disseminates Japan culture with the aim of revitalizing the region and reviving Japan's sake culture.
1
Based on conventional Japan sake production technology, they are making a new genre of craft sake that is classified as "other brewed sake" made using pesticide-free lemons and herbs from Fukuchi Town
2
The brewed water is made from mineral-rich underground water (slightly hard water) that springs up from the foot of Mt. Fukuchi, and local pesticide-free crops are used as raw materials to make sake
3
We aim to express the "climate and story of Fukuchi Town" through "innovation in traditional techniques and craft sake" and to convey the charm of Japan culture and region to the world

More about the Brand Owner

中山　雄介

Yusuke Nakayama

Born in Fukuchi Town, Fukuoka Prefecture, his mission is to revitalize his hometown and "pass on the culture and spirit of Japan to the next generation." Career: After graduating from the National Defense Academy, he worked for Fujitsu and Coca-Cola Japan. After that, he was deeply involved in global marketing and e-commerce business, including the establishment of the Alcoholic Beverages Division and serving as the general manager of the business department at Amazon Japan. Business: Leveraging his many years of overseas experience and knowledge in the liquor industry, he established Tengo Brewery in 2023. It manufactures and sells craft sake using water, rice, and agricultural crops from Fukuchi Town, and is taking on the challenge of reforming Japan's sake industry with traditional techniques and innovative sensibilities.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of Tengo Brewery begins when a man who questioned the efficiency and mass production of modern society had a fateful encounter with Japan's sake culture. In the days when there was no sense of humanity, the founder was fascinated by the value of coexistence with nature, which Japan has traditionally cherished, and spent a long time visiting sake breweries all over the country.
　
What I saw there was the appearance of the makers who continue to protect the work of going against the current era at the risk of their lives. The founder, who was exposed to a way of life that was brewed from every drop and redefined the way of life as a Japan, felt a deep impatience at the same time. The traditional industry of Japan's sake brewing is being lost year by year. Over the past 15 years, I have witnessed the reality that many sake breweries are coming to an end in their history, and I have developed a strong desire to leave the wisdom of our predecessors to future generations.
　
Guided by this feeling, he decided to build a sake brewery that would be filled with the breath of his hometown of Fukuchi. Through the brand "Living Evening", we aim to inherit Japan's sake culture and create new value.
　
Our sake is both a Japan sake and an experience. That cup that snuggles up to the tranquility of the evening will become your own time to think about the past and the future. To a society where a glass of sake awakens the value of Japanese in the hearts of Japan. With such a wish, "Existing Night" was born.

What are we doing?

Fukuchi Town, Fukuoka Prefecture is a beautiful town blessed with rich nature. Mt. Fukuchi, which is popular for mountain climbing visited by 200,000 people a year, the wonderful water source that has been selected as one of the "Top 100 Water Source Forests" flowing at the foot of the mountain, and the rice that grows with its blessings. In addition, it is an ideal environment with a wide variety of agricultural products, including Agano lemons, which are carefully grown without pesticides and no wax.
　
Tengo Brewery pursues a truly sustainable and one-of-a-kind craft sake that combines the blessed natural environment of Fukuchi Town with traditional sake brewing techniques. Fukuchi Town, Fukuoka Prefecture, is blessed with rich nature, and has a wonderful water source. The use of this pristine water and carefully selected rice grown in the fertile local soil gives the region a unique flavor. And in accordance with the "traditional sake brewing" that has been recommended for certification as a UNESCO Intangible Cultural Heritage, the first thing is to be close to nature. We pursue a taste that changes over time and slowly deepens.
　
In particular, the flagship product "Tengo" uses completely pesticide-free rice that is carefully grown in the same Fukuchi Town rice fields using the duck farming method in close proximity to nature itself. Without relying on pesticides or chemical fertilizers, the duck makes full use of the plump flavor of the rice, which is grown healthily through recycling-oriented agriculture that suppresses weeds and pests. In addition, the brewed water incorporates rare radon mineral water, which is mineral-rich underground water from Mt. Fukuchi, to maximize the power of the water.
　
Our mission is to contribute to local community development, industry development, and human resource development, and to convey the appeal of sake to the world through "sake", which is a wonderful traditional Japan culture.

Commitment to the product

Tengo Brewery's main products consist of three lineups, each with different personalities and charms.
　
Flagship "Amanosato"is the highest gem using 100% pesticide-free Hinohikari from Fukuchi Town. It is characterized by a gentle and deep flavor created by the flavor of rice grown using the duck farming method and the underground water of Mt. Fukuchi. The complex flavors that deepen over time create a special time to face yourself in the quiet of the night. Equipped with NFC tags, it also offers an innovative experience that allows users to learn about the background and thoughts of the ingredients just by holding up their smartphone.
　
Standard "Shoso"is a meal sake made with 100% Yamada Nishiki from Fukuoka Prefecture. It is characterized by a crisp drinking experience with a reduced aroma, and a transparent taste with a reduced sweetness enhances the taste of the dish. It goes perfectly with light and sophisticated dishes such as plain white fish sashimi and carpaccio.
　
Limited Fruit Liquor SeriesNow, a special gem that makes you feel the changing seasons. Each bottle expresses spring, summer, autumn, and winter, and offers seasonal flavors and ways to drink them, providing a variety of flavors that can be enjoyed throughout the year, and utilizing abundant agricultural products such as Ueno lemons grown in pesticide-free no-wax in the local Fukuchi Town, we are pursuing new possibilities for Japan's sake.

Who are supporting us?

Tengo Brewery's products are supported by a wide range of people who seek traditional Japan culture and modern sensibilities. The main target audience is the generation in their 30s and 50s who understand authentic value and want products with stories. In particular, it has received high praise from enthusiasts who want to pursue the depth of Japan sake, as well as those who are highly interested in local culture and the natural environment.
　
The actual customer base ranges from enthusiasts who understand the deep flavors of Japan sake to younger generations seeking new experiences. Our commitment to safety and security by using completely pesticide-free rice has been highly praised by health-conscious consumers, with comments such as "you can feel the connection between the land and people through a glass of sake" and "the flavor that deepens the deeper you take the time to taste," and we feel that we are able to provide experience value that goes beyond just drinks.
　
Sales are mainly on the official e-commerce site, but also at specialty stores and high-end restaurants that handle carefully selected Japan sake, building a relationship of trust with stores that value quality. We have also started selling through the community fund "FiNANCiE (Financier)", and we value direct connections with supporters who sympathize with the brand's aspirations.
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