1. Target Audience
* Women in their 20s to 40s
An adult woman who seeks simple yet glamorous.
People who like elegant and sophisticated accessories that can be used for work and personal life.
People who are attracted to delicate designs and transparent items.
Those who are looking for a special gift.
It is often chosen as a gift for birthdays, anniversaries, and weddings.
A person who values the warmth of handmade.
People who want a special feeling of a one-of-a-kind product, not a mass-produced product.
2. Features of the store
* Sold mainly at online shops and pop-up stores
ONLINE SHOP
It is mainly sold at the official online store.
Since each item is made by hand, there are many items that are limited in quantity.
Even distant buyers can easily get it.
Pop-up stores (limited-time stores)
There is a limited-time store opening in the fashion building.
You can actually hold it in your hands and check the delicate construction and transparency of the dip flower.
It may also be sold at select shops that sell accessories with sophisticated designs.
3, Buyer's voice (actual word-of-mouth and reputation)
※Word of mouth
"It's more delicate and beautiful than I imagined→ Many buyers who have seen the actual product say that it is more delicate than the photo, and that the expression changes depending on how the light hits it.
"I was delighted with the gift→ It has the warmth and special feeling unique to handmade, and is popular as a gift for loved ones.
"Because it is handmade, each one has its own personality and you will be attached to it→ It has a one-of-a-kind charm that is not found in mass-produced products, and it is often cherished.
* Voices wishing for improvement
"Popular products sell out quickly" → Because they are handmade, the number of production is limited, and popular products may sell out quickly.
"I would like to see more stores where you can see the real thing→ Since it is mainly sold online, some people say that they want to buy it after actually seeing it.