When the company entered its second term, the representative said, "I want to start a business that feels like something."
Of course, both of us had never experienced manufacturing or sales before, so we had to start from the perspective of what we were going to make.
One day, when I was thinking about a brand that was unique to the two of us, and something that only we could deliver to the world, I was surprised to see that I had never seen edema before when I looked at my calves after work.
Looking back on that day, I was so engrossed in working on my computer all day that I didn't take a single break.
In my previous work, as a school nurse, I rarely had to sit down all day to work, such as interrupting computer work when a student came to the room, replenishing soap throughout the school, and inspecting drinking fountains.
Also, at school, the chimes sounded at certain times, and I realized that I had unknowingly turned on my day.
Then, suddenly, I was worried about whether the representative, who had been working mainly at a desk for nearly 20 years, was consciously taking breaks, and when I asked him, he replied, "I have never taken a break consciously."
First of all, I wanted to create something that would make the representative consciously want to take a break.
Brand Concept
Design a blank space. Design a blank.
contains the idea of creating a fleeting void in the hectic daily life of today.
There are many things that apply to this blank, but I think that my blank was first of all a "break" for the representatives.
I want to deliver a moment of blankness to someone important. With that in mind, inch blank_. was born.