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Tarebi

Tarebi

タレラビ
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株式会社YYクリエイティブ
"Someday I hope to fly with my drooping ears." Character of a rabbit boy in an animal school. It features drooping ears and is an adorable personality that is often mistaken for a dog.

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T6012401041681

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About the brand

"Someday I hope to fly with my drooping ears." Character of a rabbit boy in an animal school. It features drooping ears and is an adorable personality that is often mistaken for a dog.
1
SNS Animal Characters
2
Yuru Chara

More about the Brand Owner

株式会社YYクリエイティブ

YY CREATIVE Inc.

With the philosophy of "solving social and corporate issues with the power of character," We are developing character marketing, branding, and IP management.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We want to connect the energy of "push activity" with local communities and industries.
　
We want to make the world more fun and lively through unique characters, so we are developing and commercializing characters. The enthusiasm for "pushing" characters, including characters, has a high affinity with various industries, cultures, and local tourism, and we would like to further enrich the world through collaboration.

What are we doing?

We are engaged in character development, collaboration planning, and goods manufacturing
　
In addition to developing the original character "Tarebi" in-house and manufacturing and selling goods,
We plan and operate collaboration projects and tie-up promotions with famous characters.
Local governments × collaboration campaigns with SNS characters and tie-ups with private companies, etc.
We carry out everything from negotiations with copyright holders to campaign implementation and merchandise sales.
　
　
　
　

Commitment to the product

Product and campaign planning that is conscious of trends and trends
　
In order to create products and plans that are loved by the target audience, we plan product development and measures while conducting and utilizing data from Character Databank and qualitative questionnaire surveys.
In addition, we are focusing on producing in collaboration with local tourism resources and traditional culture.

Who are supporting us?

We are supported by women in their 20s ~ 40s who are "character pushers"
　
Recently, characters from SNS, such as "Chikawa" and "Opanchuusagi", have been attracting attention in various fields.
Product development and campaign measures through collaboration are a hot topic, and the market size is rapidly expanding.
　
Among them, "empathy and familiarity" are cited as important keywords in developing characters.
Our character "Tarebi" is also a rabbit character who lives in a world view that has something in common with the daily life of humans.
- She is a cousin with a lovely personality that cannot be left alone.
　
She is not only cute, but also has a personality that feels somewhat human, and she is instructed mainly by women in their 20s ~ 40s.
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