I want to deliver a bag that is easy for "that person" to use.
One day, a teacher at the nursery school said, "We are about to start a field trip, so please cooperate with us in going to the nursery school." My eldest son, who was 3 years old at the time, said, "Next time, I'm going to nursery school with a backpack! When I asked, he said, "The connection of the bullet train is good!"
He said with sparkling eyes.
I've loved bullet trains since I was a child, and my toys, picture books, and clothes were full of train-related stuff, and my socks were "connected" by wearing "Hayabusa" and "Komachi" separately on the left and right, so I was expecting it, but I had never seen such a backpack and couldn't find it even if I looked for it.
"Okay, I'm going to make it!"
If you make it anyway, it is easy and safe for 3-year-olds to use, and parents can use it with peace of mind. Let's make it completely custom-made! ... This is where the development of "Chiikubagu" began.
I've been making bags for more than 20 years and have made countless bags.
At first, there are bags from a certain sports brand famous for soccer, tennis racket bags, bags for storing scuba diving equipment, outdoor backpacks, and Boston bags for skiing. Based on my experience with various "gear things", I made a collection bag for fashion designers, a casual bag for women and men, and a mother's bag that I made while thinking "I will use it myself" before my child was born.
When we make any bag, we have aimed to have functionality that is easy to use, functionality that makes the user feel positive and safe to have, and functionality and fashion that makes people want to use it even more after using it for half a year.
And I want to make something that is priced to be acceptable to both the creator and the user, with a sense of distance that the creator hands over to the user. We want to deliver "bags" without any compromise not only to Japan but also to people who use "bags" all over the world. With that in mind, we launched "Hoshino Taro Bag Design Research Co., Ltd."