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Setouchi Craft Lemonade Hiroshima, Miyajimaguchi

Setouchi Craft Lemonade Hiroshima, Miyajimaguchi

Now on sale ~5/11 14:59
セトウチクラフトレモネード ヒロシマ・ミヤジマグチ
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株式会社パソン
"Eat" lemonade made at Miyajimaguchi, the gateway to the World Heritage Site, using Osaki Kamishima lemons in Hiroshima Prefecture Aged for 1 week / only 5 types of sugar and lemon / no added water / free of preservatives
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T9240001063451

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About the brand

"Eat" lemonade made at Miyajimaguchi, the gateway to the World Heritage Site, using Osaki Kamishima lemons in Hiroshima Prefecture Aged for 1 week / only 5 types of sugar and lemon / no added water / free of preservatives
1
The peel is said to have 5-10 times more nutrients than the juice, which literally "eats". No preservatives, no extra ingredients, and a lemonade that is gentle on the body
2
A blend of lemons delivered directly from contract farmers and five types of wasanbon sugar and beet sugar made by craftsmen who have been doing so since the Edo period.
3
Only the stem is discarded, and food loss and other environmental considerations are used to enjoy Hiroshima lemons to the fullest. No preservatives are free.

More about the Brand Owner

株式会社パソン

Pason Inc.

Our company is located at the gateway to Miyajima, which has the World Heritage Site "Itsukushima Shrine". Blessed with the sea and mountains, the one-of-a-kind "Setouchi" that fascinates the world Our mission is to "convey" that many values. The company name is "Pason = Pason", a coined word from the English "Pass on" It contains the idea of "advancing" the value of Setouchi and "informing" and "passing it on".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Osaki Kamijima in Hiroshima Prefecture floating in the Seto Inland Sea. My encounter with lemons growing on this island blessed with a mild climate was the beginning of "Setouchi Craft Lemonade".
Miyajima Exit, the gateway to the World Heritage Site Itsukushima Shrine. One step off its main street, in a back alley, is our little lemonade laboratory.
Our goal was to provide a new experience of "eating" lemonade. We wanted to create a special lemonade that allows you to taste not only the juice of the lemon, but also the whole peel, which is said to be 5 to 10 times more nutritious than the juice that is usually easily discarded.
　
　
　
It makes the most of Hiroshima's rich natural blessings and has an authentic taste without any additives or preservatives. It is not just a drink, but a drink filled with the scenery and culture of the Seto Inland Sea, as well as the thoughts of the creators.
We want to convey the charm of our hometown of Hiroshima. Through lemons, we want many people to know the richness and beauty of this region. And from the perspective of food loss and SDGs, we want to protect its greatness and pass it on to the next generation.
　
　

What are we doing?

The biggest commitment of Setouchi Craft Lemonade is its manufacturing method.
We use lemons from Osaki Kamishima, Toyota District, Hiroshima Prefecture with the peel and ripen them slowly over a week. This allows you to bring out the full natural flavor and nutrients of lemons.
　
The sugar used is also a blend of five types of sugar, including Awa Wasanbon sugar, beet sugar, and cane sugar, which have been handmade by craftsmen since the Edo period. It is made with simple ingredients such as lemon and sugar without adding anything superfluous. Our thorough commitment to no additives and no preservatives creates a taste like no other.
　
*Our additive-free = no preservatives, colorings, flavors, or pH adjustments. Only fruits and blended sugar such as Japanese sanbon (not additives, but only double cherry blossoms use plum vinegar and salt)
　
*Other fruits are used depending on the variation.
　
　
　
　
　
In addition to lemons, there are also varieties that make use of ingredients unique to Japan, such as "blueberries" and "Ishiji tangerines" from Osaki Kamishima, "rusaka plums" from Wakayama, and domestic double cherry blossoms. While taking advantage of the individuality of each ingredient, we pursue exquisite harmony with lemons.
　
Our products are offered as "eating lemonade" rather than just drinks. In addition to being mixed with carbonated or hot water, it can be enjoyed in a variety of ways, such as pouring it over yogurt or ice cream, making cakes, or pairing it with alcohol.
　
Local ingredients are used, and every part that can be eaten is used and it is made with a lot of effort.
That is the spirit of "craft" in our opinion.
　
　
　
　
　

Commitment to the product

　
　
N.1 Hiroshima Craft Lemonade
It is a standard product that is our starting point. An "eaten" lemonade made with lemons from Osaki Uejima with the peel and aged for a week. It contains fresh lemon peel, which is packed with more than 5 times the nutrients of fruit juice, creating a special lemon experience that is gentle enough to melt. Not only can it be mixed with carbonated water or hot water, but it also pairs perfectly with whiskey and white wine.
　
　
　
　
N.6 Hiroshima Amaka Lemonade
Lemonade made by Uwajima farmer "Garden Goodness" in Ehime Prefecture using the whole sweet summer.
The slight bitterness peeking out from the refreshing sweetness of the sweet summer creates delicacy and depth in the taste. Lemonade for adults.
　
　
Stylish Ubutsu Lemonade - Miyajima no Deer - [Ginger Lemonade]
Setouchi Craft Lemonade's confident work, "Fashionable Ubutsu Series" powder lemonade. The deer of Miyajima is said to be a messenger of God in Miyajima, but the people on the island are frustrated. The stylish illustrations will attract the attention of young people with excellent fashion sense! You can enjoy knowledge, and it is perfect for Hiroshima souvenirs and art lovers. It's fun to look at, delicious to drink, and a little special lemonade.
　

Who are supporting us?

　
　
　
Setouchi craft lemonade is supported by people who are particular about taste and quality.
In particular, it has received high praise from health-conscious people who are particular about natural ingredients, things to put in their mouths, and lifestyles, as well as those who are looking for something "a little different" and special as a gift.
　
It is also popular as a product that allows you to feel the charm of Hiroshima and Setouchi, as well as as a tourist souvenir and a local specialty.
We have received comments from customers such as "I am happy to be able to enjoy the taste of Hiroshima at home", "My friends were happy", and "My children also said it was delicious and drank it".
　
In fact, there are many repeat customers, and once they know the taste, they love it as a product that makes them want to buy it again. It is also treated as a return gift for hometown tax payments, and is a bridge to convey the charm of Hiroshima to people all over the country.
We will continue to deliver a "special lemon experience that is easy to melt" to many people.
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