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set setouchi rhythm

set setouchi rhythm

セットセトウチリズム
Vendor
中商事株式会社
It is a Made in Japan lifestyle brand that focuses not only on materials but also on sewing techniques under the theme of "gently arranging the mind and body".

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T9470001014225

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About the brand

It is a Made in Japan lifestyle brand that focuses not only on materials but also on sewing techniques under the theme of "gently arranging the mind and body".
1
What SET values is "comfort" The pursuit of comfort means putting in the effort. It is a product made with materials made over time and close to the person who uses it.
2
With a lineup of organic cotton and other safe and secure materials centered on the Setouchi Inland Sea It supports your lifestyle gently and beautifully. It is a high-quality brand that you can continue to wear every day.
3
Knitted products are produced in our own factory. By consistently carrying out everything from planning to production and delivery, we can provide products of higher quality.

More about the Brand Owner

中 貴史

TAKASHI NAKA

The company was founded in the 12th year of Taisho. We have built a long history as a general textile wholesale trading company. Our corporate philosophy is "Creating the future of the region with excitement." This is our determination and sincerity not to provide services that do not resonate with our customers, but also to deliver only what moves our hearts. So far, we have connected many people, products, and communities, such as producers and craftsmen, shops and customers. In order to pass on these assets to the future, we are promoting four initiatives: "revitalization of local communities," "value creation in the Setouchi area," "supply of infrastructure (clothing, which is the foundation of life)," and "support for local manufacturing." We are also actively working on environmental issues in order to pass on a beautiful environment to the future. We will create a better future by connecting and envisioning the future with excitement.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Gently prepare the mind and body"
While wearing the air of the Seto Inland Sea, it slowly resets the day and returns it to its original form.
　
Like a wave that comes and goes, between the days that come and go again and again and myself
It's modest, but it's certain and there's something to be entrusted with.
　
It's unobtrusive, but it's normal.
"Set" is a brand that was born from such thoughts.

What are we doing?

It is a brand born from a company called Naka Shoji, which is surrounded by the calm sea of the Seto Inland Sea and the nature of the mountains.
What SET values is "comfort".
Because we want to be close to our daily lives, we gently support lifestyles with products made with a focus on natural materials.
Another thing that SET values is "rhythm".
The rhythm of life flows at various tempos.
No matter what kind of rhythm is being played, SET wants to be able to adjust it.
"What's your rhythm today? Or is it active?"
Just as ripples spread on the surface of the water, paying attention to the small things can change your life comfortably.
Comfortable life and comfortable rhythm.
We deliver products that allow you to return to your natural body so that you can be yourself.
　
　

Commitment to the product

The pursuit of comfort means putting in the effort.
With materials and manufacturing techniques that take a lot of time and effort, comfortable products are born.
The material is organic cotton, as well as safe and secure domestic products, mainly in the Seto Inland Sea.
In addition, we are particular about not only materials but also domestic techniques, such as sewing methods that do not directly hit the skin and towels that remain soft no matter how much they are washed.
I want to make pajamas that are gentle and comfortable for everyone.
The fabric of SET's pajamas is woven on an Imabari towel loom, and the fabric is woven flat without the towel loop.
Since it is a fabric that can be used for towels, it has good water absorption and creates a very soft texture. As you wash it, it becomes soft and blends into your skin.
SET's loungewear is made with yarn developed with the world's first new twisting technology that creates air gaps between the yarns.
By creating an appropriate gap, the cloth is finished in a plump and soft way. It is very soft to the touch and light.
Please take the time to experience SET's products that are close to the user with all your heart.

Who are supporting us?

It is widely used by people in their 30s ~ 50s. It is especially popular with customers who have skin problems such as sensitive skin.
We are pleased with customers who are interested in environmental issues and who sympathize with the regional characteristics and manufacturing of the Seto Inland Sea, and have various needs.
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