MCKK

エムシーケーケー

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There are things that can be overlooked by efficiency and rationality alone. MCKK is a fragrance brand that fosters a "sense of detour" centered on Japan culture.

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About the brand

There are things that can be overlooked by efficiency and rationality alone. MCKK is a fragrance brand that fosters a "sense of detour" centered on Japan culture.

Collaborating with craftsmen and production areas to pass on the culture and technology of various parts of Japan to the next generation.

We use natural fragrances and raw materials as much as possible to pursue kindness to people and nature.

Utilizing rice bran and antiques, the design emphasizes material circularity and upcycling

More about the Brand Owner

閏間絵里加

ERIKA URUMA

Born in 1996. As he spends his days pursuing efficiency and economic rationality in the IT industry, he seems to feel uncomfortable, "Is this really making society richer?" As I come into contact with travel and local activities, I come to feel that the essence of abundance lies in seemingly inefficient activities and cultures, such as handicrafts and festivals. After that, he moved to Hyogo and began activities to reweave the sensibilities of Japan culture into the present day in 2025 while facing the local culture. As one of these initiatives, he launched MCKK, a "fragrance brand that fosters the sensibility of detours."

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Why are we doing?

What are we doing?

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Why are we doing?

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Taste the process and weave culture.

Once again, a rich life full of sensibility.

In today's world, efficiency and results are required, and the correct answer is to move things forward in the shortest distance.

We are too distracted by the purpose and enjoy the process.

I feel like I'm losing the margin to take a detour.

Originally, Japan has a seasonal event, time-consuming handiwork, and sharing meals.

A culture that savors the process itselfwas breathing.

MCKK is a brand that will re-examine such sensibilities and reweave them into modern life.

Stay away from immediate helpfulness and rational choices,

While enjoying the touch, ambiguity, and coincidence,

I want to find value in the sense of imagining, nurturing, and savoring.

Regaining such a sensibility and weaving it into your life

Not only does it enrich the lives of each person,

Culture and activities that are often overlooked in economic rationality,

We believe that it will also lead to the next generation.

What are we doing?

MCKK is based on the theme of "cultivating the sensitivity of detours",

It is a brand that reweaves the sensibilities and activities rooted in Japan culture into modern life.

Because now that busyness and efficiency are prioritized,

It is not something that is immediately useful, but rather values the richness that you feel on a casual detour.

Why did you start with "fragrance"?

For a scent that opens up your senses directly without words,

You have the power to let go of your thoughts and return to the present moment.

Among the five senses, scents that are deeply connected to memories and emotions are

I think it is very compatible with the "sensibility of taking a detour" that accepts coincidence and ambiguity and savors the process itself.

Inspired by Japan's scent culture

The background of MCKK's fragrance creation is Japan's "smelling culture".

The unique sensibility of "listening" to scents rather than "smelling" them——

It is a way of facing your body and mind and feeling the scent in the state of the day.

We use this sensibility not only for incense, but also for hand soap and Japanese candles.

We see it as an axis of experience design that is common to all products.

A small switch that opens up your sensibilities

What MCKK wants to deliver is not just healing or white space.

Rather, "this is how it should be" or "it must be"

Suddenly break away from the small curse that has been imposed on yourself,

A time when you are absorbed in something according to your current mood and sensibility, not logic.

The scent and gesture are the triggers,

You can just enjoy feeling and encountering unexpected emotions and ideas.

I value the experience of fragrance as a switch for such sensibility.

Commitment to the product

All MCKK products are designed around "sensitivity and closeness to nature".

The ingredients are as natural as possible.

The aroma uses natural essential oils, such as rice bran discarded at sake breweries and plant-derived wax.

We value the perspective of making use of natural cycles and resources rooted in the land.

The experience of "hearing" the scent

What is important in the design of scents is the spirit of Japan's scent culture, which is to "hear" rather than "smell" the scent.

The incense is made with 100% plant-based ingredients with craftsmen on Awaji Island.

The name of the fragrance is also an abstract word such as "rest", "vitality", and "concentration".

The way you feel changes depending on your physical and mental state that day - to leave a blank space for such sensibility.

The very act of lighting a fire and rising smoke becomes a switch that switches from thought to sensation.

Reinterpretation of the act of washing hands

Hand soap is made by upcycling rice bran discarded at sake breweries and adding the aroma of the natural essential oil cypress.

Not only for "hygiene", but also as a ritual to switch consciousness and presence, such as "purification" at shrines, we focused on hand washing.

The feel of the bubbles, the sound of water, the scent...... The series of actions that touch them will be an opportunity to return to the here and now.

Gazing at nature, handicrafts, and time

Based on scent and gesture,

MCKK's products are commonly based on the following values:

1) Cherish materials and sensations that are in harmony with nature

2) Respect the unique expression born from the hands of craftsmen

3) To find beauty in the process and the accumulation of time

It's not just a "thing", but the sense of the user is opened,

We design products as an "experience" that allows the person to take a detour in their own way.

Who are supporting us?

While busy working in the city, he also enjoys the daily sense of accomplishment and growth.

But on the other hand, a life where efficiency and results are only emphasized,

I suddenly feel uncomfortable in a society where everything is judged based on economic rationality.

MCKK is chosen by such people.

For example, even if there is something that attracts you, you may think, "It's a waste of time" or "What is the use?"

But in reality, it's not about logic, it's about things that are "somehow attracted" or "somehow curious".

I want to reach out more honestly - people who have that feeling.

Art, literature, local food and life, careful handicrafts and fluctuations of scenery.

I am quietly attracted to such cultural activities, and I feel that there is richness there.

MCKK is sympathetic to those in their 30s and 40s.

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More about the Brand Owner

閏間 絵里加

ERIKA URUMA

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閏間絵里加

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