About the brand
A coffee that snuggles up to your 24 hours. We propose days that are scented with inspiration.
It is a coffee that accompanies different moments of the day. From waking up in the morning to the silence of midnight, blends are tailored to each time of day to add a rich layer of color to your daily life.
All blends are made with 100% specialty coffee. Only the highest quality beans are carefully selected, and the deliciousness is carefully brought out with world-class roasting technology.
A drip bag type that allows you to easily enjoy an authentic taste. It doesn't require any special equipment, so it's perfect as a gift.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
"Our lives, which are nobody, should be more creative and special." From such a thought, the brand ANONYM was born.
Our team is made up of designers and writers, i.e. creative experts.
When I look back at the scenes where we generate and elaborate our ideas, there is always "coffee" there. Therefore, we decided to adopt coffee as the brand's first product.
Normally, coffee products are developed based on the aroma and taste, that is, the individuality of the beans themselves. However, we decided to design the blend based on the "world view we wanted to express" instead.
Our brand name "ANONYM" means "anonymous person" or "written anonymously". In order to express the preciousness of every moment of everyday life sent by nameless people, we formed a worldview based on the concept of "time".
Commitment to the product
That's how "TOKI coffee" was born.
Currently, we are proposing 4 original blends.
Recently, we have also developed items other than coffee.
"LOVE IN 10 CARDS" IS A CARD GAME THAT DEEPENS RELATIONSHIPS WITH LOVED ONES. It was developed so that anyone can enjoy it with any person and any relationship, and it has become a hot topic, such as being featured in the media.
In the future, ANONYM will continue to transcend the boundaries of product genres and propose items that allow people to encounter their own creativity in their daily lives.
It is often chosen as a "creative and fresh item" or "a gift that does not wear on people". Various media often cover the novelty of the concept.
In particular, we receive many comments about "TOKI coffee" from people who say, "I am attracted to the packaging that does not look like coffee." We are conscious of genderless design, and in fact, we have chosen it as a gift for various people.
In addition, there are many customers who decide to purchase after tasting the product at the store, and it is highly evaluated in terms of the quality of the taste.
It is recommended for those who are particular about their lifestyle and those who want to bring a fresh breeze into their daily lives. Please consider handling it.
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