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Aasha

Aasha

アーシャ
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Aasha
Ethical fashion using eco-friendly plant-based materials such as cork, banana, and coconut. Handcrafted by skilled artisans in India, we propose a sustainable future.
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About the brand

Ethical fashion using eco-friendly plant-based materials such as cork, banana, and coconut. Handcrafted by skilled artisans in India, we propose a sustainable future.
1
Environmentally conscious materials such as cork that can be harvested repeatedly, Banofi made from banana stalks after harvesting, and Malai made from discarded coconut water
2
Each piece is handmade by skilled craftsmen in India. Let's build a sustainable future together through sustainable lifestyles
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Our story of Aasha began with the word "hope". Aasha (आशा) means "hope" in Hindi and Sanskrit.
In today's world, the market is full of products that burden the global environment and are made by exploiting the poor. However, the reality is that consumers have few other options. We questioned this situation and launched Aasha because we had a strong belief that there must be a better option.
　
We want to propose a sustainable lifestyle that does not sacrifice animal lives, is environmentally friendly, and is fair to the creators.
　
Through Aasha, we offer ethical and alternative options.

What are we doing?

We at Aasha deliver ethical fashion items that are particular about plant-based materials. All products sold are animal-free and use innovative materials that make the most of nature's bounty.
　
Cork：
It is a natural material made from the bark of cork oak trees that grow on the Mediterranean coast. It can be harvested repeatedly every 9 years from 25-year-old cork oaks, and can be used sustainably for up to 200 years without cutting down the tree. It is lightweight, antibacterial, and has excellent properties that allow you to enjoy the aging of leather products.
　
Coconut:
It is an innovative material born from discarded coconut water. It is attracting attention as an environmentally friendly material that makes effective use of resources that would otherwise be discarded and has biodegradability that returns to the soil.
　
Bananas：
It is an upcycled material made from banana stems after harvest. As a recycling-oriented initiative that transforms agricultural waste into valuable products, we contribute to the realization of a sustainable society.
　
The selection of these materials reflects our strong commitment to not sacrificing animal lives, minimizing environmental impact, and making effective use of waste.

Commitment to the product

Our main products are fashion items that make the most of the charm of natural materials.
　
Cork Product Seriesis developing wallets and bags made of lightweight and durable cork fabric. Although it weighs about half the weight of a leather product, the more you use it, the more flavorful it changes over time. Its natural antibacterial properties make it resistant to mold growth and can be used cleanly for a long time. We have received happy feedback from our customers, such as "It's light, easy to use, and stylish" and "It's surprising that it has such a high-quality finish even though it doesn't use animal materials."
　

Who are supporting us?

We, Aasha, are supported by a wide range of people who value ethical consumption.
　
Our main customers are in their 20s to 50s, regardless of gender, who are highly interested in environmental issues and animal welfare. It is used by vegan lifestyle practitioners, those interested in sustainable fashion, and conscious consumers who want high-quality alternative products.
　
As for sales channels, we value direct connections with customers through select shops that handle ethical products nationwide, as well as stores at vegan festivals and environmental events, mainly through online shops (Yahoo Japan and Base stores).
　
Our activities are driven by customer feedback such as "I was looking for a product that does not use animal materials and finally found the ideal one", "It's great that the design is nice and environmentally friendly", "It's light and durable, and I look forward to using it every day".
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