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Hamam is based on the image of the traditional Turkish steam bath "hammam". It is a luxury towel brand that pursues a comfortable bath and spa space.

5,995

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hamam

ハマム

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株式会社SELFULL

Hamam is based on the image of the traditional Turkish steam bath "hammam". It is a luxury towel brand that pursues a comfortable bath and spa space.

5,995

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About the brand

Hamam is based on the image of the traditional Turkish steam bath "hammam". It is a luxury towel brand that pursues a comfortable bath and spa space.

MADE IN TURKEY - Turkey is said to be the birthplace of towels. The towels produced by the rich climate of hot springs and high technology are highly regarded in Europe and the United States for their high quality.

QUALITY&DESIGN -Hamam towels boast overwhelming softness and volume. It is characterized by the fact that the texture of the first touch is maintained without being impaired.

CLEAN&SAFETY -The product is antimicrobial to continuously prevent the growth of bacteria. It has acquired Oeko-Tex Standard 100 Class 1, so it is safe for the environment and the body.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Bring our brand to the world." hamam's parent company is a large towel manufacturer, which manufactures towels for fashion brands and department stores in the United States and Europe on an OEM basis. In the early 2000s, after a long history of OEM manufacturing, they set out to create the best luxury towel brand using the best technology with the finest materials that they were particular about.

Cotton harvested in Turkey is made into yarn and woven into towels in a way that makes the most of the goodness of the material itself. Detailed quality checks are carried out in the middle of the manufacturing process, and at the end of the process, a durable Hamam towel is completed with a careful hand-finish.

What are we doing?

Turkey is blessed with a rich climate with hot springs, and the warm water was used to make emperors' costumes and carpets during the Roman Empire.

Towels originated during the Ottoman Empire in the 18th century, when they were first used to take a hammam (Turkish steam bath) in Bursa, the first capital. In the 19th century, terry weaving with a pile was made in England based on the towel, which was later called a Turkish towel, which is the beginning of today's pile weaving towel.

Denizli, where Hamam's headquarters is located, is close to the World Heritage Site of Pamukkale and is an area where hot springs gush. Blessed with a rich climate and water, it is a towel production area that can produce everything from cotton cultivation to manufacturing.

Most of Hamam's products are made from Turkish cotton. Turkish cotton has a strong and natural shine in the cotton itself, and Turkish cotton towels have a high following mainly in Europe for their durability and softness.

Hamam's towels are spun with a unique blend of high-quality Izmir cotton from the Aegean region, woven to increase water absorption, dyes that are harmless to the human body, and hand-crafted towels rather than fully automatic finishing by machine. hamam's cotton yarn called "Hydrocotton" is a fiber that is the original texture of cotton.

It is made with a thorough focus on making a product with a fine texture, and boasts overwhelming softness and volume. It is characterized by the fact that the soft texture when first touched is not impaired and lasts.

Commitment to the product

Galata Organic, which uses 100% organic cotton from Turkey, is a series that feels the most elasticity, softness, and water absorption of the cotton itself.

The soft texture when you first touch it is not lost, and its softness and volume continue even after use.

In order to maintain the feel of the first touch, there are a few points to be made in regular washing.

1. Drum-type washing machines use a small amount of water to wash the water, so if the pile falls over and is dried in the sun, it will cause stiffness. It is recommended to use a drum washing machine in conjunction with a dryer.

2. Refrain from using detergents, bleaches, and fabric softeners containing fluorescent bleach as much as possible. This is because it may cause discoloration, uneven color, and damage to the fabric.

3. Drying in the sun can cause stiffness. Towels should be dried in the shade in a well-ventilated state, away from direct sunlight.

Who are supporting us?

It is also supported by male customers with its simple design and chic colors. The clientele ranges from those who are particular about their lifestyle in their 20s to those who are calm and old. Many customers buy it for their own use, but sometimes they choose high-quality ones as gifts. There are many people who become fans of HAAM towels after using them once, and there are many repeat customers. Many interior shops have been selling it for more than 10 years, and it has been evaluated as a long-selling product.

Hamam's products are packaged one by one so that no one touches them until they reach the customer's hands from the factory, but from 2023 they are transitioning to packaging made of biodegradable plastic materials. There are also plans to increase organic ingredients, aiming to be a sustainable lifestyle brand that is environmentally friendly.

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