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Kinshachi Beer

Kinshachi Beer

キンシャチビール
Vendor
盛田金しゃちビール株式会社
Inheriting a 100-year dream that has continued since the Meiji era. From the land of Aichi, we will deliver authentic beer full of aroma, taste, and color that is close to Japanese food culture and Japanese taste
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About the brand

Inheriting a 100-year dream that has continued since the Meiji era. From the land of Aichi, we will deliver authentic beer full of aroma, taste, and color that is close to Japanese food culture and Japanese taste
1
Inheriting the aspirations of "Mitsuboshi Beer", which succeeded in brewing the first trial brew in Aichi Prefecture during the Meiji era, we brew it with 100 years of passion in a bottle
2
Using groundwater from the Kiso River system, we take advantage of the rich natural blessings of Aichi Prefecture to pursue quality that not only moistens the throat but also allows you to enjoy it slowly.
3
A one-of-a-kind lineup of lagers made with Aichi's specialty red miso as a secret ingredient that resonates with local food
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of Kinshachi Beer begins with over 100 years of Owari Nagoya's tradition and an insatiable passion for craft beer. The foundation was laid in the late Meiji 10s, when beer culture began to take root in Japan. Inheriting the passionate aspirations of the time, with a strong desire to "create Japanese beer culture" with the deregulation in 1996, we took a new step in Aichi.
　
Our goal is to create beer that combines individuality and quality that are not found in major manufacturers, and that is close to Japan's climate, food culture, and the delicate taste buds of the Japanese people. The trigger for the launch of the brand was not just the production of beverages, but the desire to create beer as a "culture" that adds color to Japanese tables and life milestones. The brand name, named after the symbol of Owari Nagoya, is a symbol of Kinshachi, which embodies tradition, innovation, and a deep sense of pride in the region.
　
Clear groundwater from the Kiso River system, carefully selected raw materials, and strict quality control by craftsmen. By combining these, we create a "deep and deep beer" that not only quenches your thirst, but also allows you to enjoy the aroma, taste, and color carefully. We want to be a presence that brings small luxuries and excitement to everyday life, and enriches meals and gatherings. With pride in our hearts, our mission is to continue to lead Japan's beer culture from Aichi.

What are we doing?

Kinshachi Beer embodies a worldview that strictly adheres to traditional styles while adding Aichi's unique perspective. At its core, it is a fusion of local resources and exceptional brewing techniques.
　
Our synonymous "Nagoya Red Miso Lager" is made from bean miso, a specialty of Aichi Prefecture. This attempt to fuse different food cultures of beer and miso has been highly praised by global judging committees. In addition to winning a silver medal at the World Beer Cup (WBC), he has won numerous gold medals and prizes at major domestic and international awards, including the International Beer Cup and the World Beer Awards (WBA). They go beyond mere buzz and prove that our brewing techniques are the global standard. We are also working on creating innovative products that make use of traditional local ingredients, such as "Matcha Draft," which uses high-quality matcha from Nishio, which boasts a 120-year tradition.
　
　
On the other hand, there is no compromise on the basic standard line. We continue to carefully preserve the classic taste, such as the pilsner, which faithfully reproduces the German style, and the alto, which was first brewed when we were founded. We will depict the rich food culture and ingredients of Aichi on the canvas of beer, and continue to convey the unique craft beer culture from Aichi as a bridge between tradition and innovation, and between the region and the world.

Commitment to the product

Here are three of our main products that you can confidently appeal to when selling.
　
Kinshachi Beer Pilsner
It is our origin, faithfully reproducing the orthodox German style of northern Germany. The sharpness of the malt and the vivid bitterness of the hops are in perfect harmony, and the beautiful golden color and creamy bubbles create a gorgeous dining table. Regardless of whether it is Japanese or Western, it has a high degree of perfection as a "meal sake" that enhances the taste of food, and is highly trusted by professional chefs.
　
Kinshachi Beer Platinum Ale
This white beer features a mild mouthfeel of wheat malt and a fruity aroma reminiscent of citrus and banana. It boasts the No. 1 shipment to restaurants and is easy to drink with mild bitterness, so it can be confidently recommended even for craft beer beginners. It is an exhilarating drink that can be enjoyed with lemon on a hot day, regardless of the occasion.
　
Nagoya Red Miso Lager
Made with bean miso, a specialty of Aichi Prefecture, this is the No. 1 most popular unique product of Kinshachi Beer. The deep richness and mellow taste of malt and miso combine well with dishes with particularly rich flavors. It is a dish that symbolizes our innovation, turning the surprise of "miso with beer" into a sure satisfaction with just one sip.
　

Who are supporting us?

Kinshachi Beer is supported by a wide range of customers. The target audience is adults who value high-quality food experiences and traditional culture. In particular, it is enthusiastically supported by craft beer lovers and gourmet-minded people from all over the country, mainly in the local Aichi and Tokai areas. It is also highly popular as a gift or souvenir, and is often chosen as a gift or souvenir for special occasions.
　
The actual customer base ranges from restaurant and beer bar professionals to general consumers who enjoy evening drinks at home, and "Nagoya Red Miso Lager" and "Pilsner" are especially popular with those who value pairing with food. It has a variety of sales channels, including department stores, specialty stores, online shops, and major mail order stores all over the country, and is also widely sold at restaurants in urban areas such as Tokyo, Osaka, and Nagoya.
　
Buyers have commented on the unique taste, the gift, and the sense of local pride, and the restaurant is characterized by many repeat customers. Kinshachi Beer will continue to lead Japan's craft beer culture with the support of people who love local tradition and innovation, as well as adults who are authentic.
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