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#Fleex

#Fleex

フレークス
Vendor
株式会社フレークス
It is a brand that challenges the limits of the power of plants. We are engaged in the development and sale of food products and cosmetics.
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Invoice registration number

T3010901047573

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About the brand

It is a brand that challenges the limits of the power of plants. We are engaged in the development and sale of food products and cosmetics.
1
All products are our own original products manufactured in Japan.
2
In addition to the quality of the product, we also focus on the design so that even first-time users can pick it up.
3
The products are sold at Isetan, Marui, Parco, Seibu, etc.

More about the Brand Owner

佐藤憲一

Kenichi Sato

Graduated from the Institute of Hard Proteins at the Graduate School of Tokyo University of Agriculture and Technology in 2010. During his time in the laboratory, he worked on research on functional foods and contributed to the product development of major food manufacturers. After graduating, he worked for a financial information services company before joining Freakout in September 2012. In December 2020, he founded Flakes to develop products based on chemical evidence.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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According to a survey of Japan people, 1 in 5 people are "not rested by sleep" or "have some kind of insomnia". Before starting this business, I was in the IT industry for about 10 years, and most of my colleagues there had some kind of health problem. The causes are varied, but many are due to sleep deprivation and the resulting mental health issues.
　
I myself used to not get a good night's sleep, and after trying many solutions such as supplements, lifestyle modifications, and mindfulness, I was able to improve my health, but the road was quite difficult. In 2024-2020, I lived abroad, and during a business trip to Europe and the United States, I discovered CBD and learned that using CBD can improve sleep quality more easily and for everyone. At the time, I thought it would be difficult to roll out cannabis-derived CBD in Japan, but when I returned to Japan in 2020 and walked around town, I saw a sign for a CBD café. When I looked up the law, I learned that CBD is legal in Japan, so I decided to start a business.
　

What are we doing?

We plan, manufacture, and sell CBD-infused foods, beverages, and cosmetics.
　
CBD is a cannabis-derived ingredient, so it cannot be said that the image is good in Japan. Therefore, by focusing on design and quality, we are trying to create products that can contribute to the popularization of CBD.
　
　

Commitment to the product

The ingredients used in the product are all extracted from cannabis, which is grown in Europe and the United States and has obtained organic certification. Regarding imports, we have confirmed that the raw materials are THC-free with permission from the Ministry of Health, Labour and Welfare.
　
All products are manufactured at factories in Japan, and each lot is inspected by a third-party organization after manufacturing to confirm that it does not contain THC.
　
We do not use OEM standard companies, and all product specifications and designs are original to our company.
　
　
　
　

Who are supporting us?

The main demographic is people in their 20s and 30s in urban areas, but there are also many customers over 50 years old. I have the impression that many people use it mainly as a measure against insomnia, PMS reduction, and menopause.
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